Marketing Manager, Planhat
EMEA
More information about location
Customer success software
Be an early applicant
Customer success software
101-200 employees
Be an early applicant
More information about location
101-200 employees
Company mission
To help technology companies build their business and make their customers more successful.
Role
Who you are
- We’re a global team, so flexibility is part of the job — sometimes you’ll flex early, sometimes late. What matters is the impact you create and how quickly you help shape Planhat’s presence in the market
- Have proven experience in field marketing at a fast-growing B2B SaaS company
- Know how to move the needle on G2 (or equivalent review platforms)
- Can design, plan, and execute events of all scales with measurable ROI
- Are flexible in your working style — this is a global team, so set hours don’t really exist. Sometimes you’ll need to work late or early to collaborate effectively across time zones
- Have a strong grasp of social media strategy and execution — particularly LinkedIn and X — knowing what content performs, when to post, and how to grow brand visibility and engagement
- Blend brand and demand: you care equally about experience quality and pipeline impact
- Are highly organized and skilled at project management across countries and time zones
- Are scrappy and resourceful—able to make smart decisions quickly with the resources at hand
- Communicate clearly in English (additional European languages a plus)
What the job involves
- As part of this team, you’ll own how Planhat shows up across EMEA, with three clear priorities: driving our peer-review presence across key platforms, increasing our impact across social channels and building premium events that connect customers, prospects, and partners
- These three areas are your main focuses. Around them, you’ll own the full spectrum of field marketing responsibilities that tie our brand to measurable business outcome
- Peer-review dominance – own Planhat’s presence across all major B2B software review platforms. G2 is your primary focus, but other platforms such as Gartner Peer Insights are also important
- A powerful ground game – designing and executing memorable regional experiences for customers, prospects, and partners, from high-touch executive dinners to large-scale conferences
- Social impact– shape Planhat’s voice on LinkedIn, Youtube, X and other relevant social channels. You’ll turn campaigns, insights, and moments into content people actually want to engage with
- This isn’t a box-ticking marketing role. You’ll be at the center of connecting our brand, customers, and sales teams in EMEA
- That means driving regional pipeline, elevating our peer review presence, and ensuring every in-person or digital experience we create feels premium, well-targeted, and measurable
- From day one, you’ll be a visible force in shaping how Planhat is perceived in the market and how quickly we grow
- If you succeed in this role, you’ll establish the foundation for Planhat’s entire EMEA field marketing playbook
- Set our peer review strategy globally, setting the standard for how Planhat shows up in rankings
- Define and evolve our event blueprint across the region
- Build and scale our social media presence across relevant platforms
- Become the strategic partner to sales and CS for all go-to-market initiatives in EMEA
- Grow into a senior field marketing leader as we expand our global marketing engine
- Pipeline & Revenue Alignment: partner with sales and CS leaders to create and execute regional plans that meet pipeline targets, tracking sourced and influenced pipeline from field programs
- Account-Based Marketing (ABM): build targeted campaigns for strategic accounts, including direct mail, VIP programs, and bespoke activations
- Partner Marketing: support our partner program by running co-marketing initiatives — joint events, shared content, and campaign amplification
- Localization & Regional Adaptation: make global campaigns land locally - tailoring messages, channels and experiences to cultural nuances across EMEA
- Customer Advocacy & Community: develop case studies, identify customer speakers, pinpoint and build relationships with regional advocates
- Digital & Campaign Execution: run localized paid campaigns, manage regional event promotion, and create content/collateral tailored to the market
- Event Logistics & Execution: manage end-to-end details—budgets, vendors, contracts, swag, onsite setup—delivering seamless and premium experiences
- Social media execution & optimisation: what content performs, when to post, and how to tailor messaging and assets for maximum engagement
- Marketing analytics: interpret platform metrics (impressions, CTR, watch time, saves, engagement rate) to inform creative and posting strategies
Salary benchmarks
Our take
According to Planhat, even though acquiring customers is essential for the initial growth of a company, long-term sustainable growth comes from maximising the lifetime value of existing customers. The Sweden-based but globally remote startup provides a modern customer platform that helps clients analyse insights regarding their target audience, manage workflow and drive customer experience.
Planhat distinguishes itself from other customer success software like Salesforce and Totango through its rapid deployment and easy adoption. The platform provides a range of solutions, from customisable customer health scores to management reporting and CSM team performance. It's been taken up by thousands of teams globally and its corporate customers include the likes of Consensys, Alation and Adenza.
Initially a bootstrapped company, Planhat had already built a significant business by the time it closed its first investment round in 2022. This funding is being used to support the company's growth by scaling its commercial teams, accelerating its R&D and further developing the product.
Freddie
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$50m
SERIES A
Total funding: $50m
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Niklas Skog
(Co-Founder & Product & Engineering)Previously a Management Consultant at McKinsey & Company, a Product Manager at Meltwater Group, a Managing Director at Jobylon and COO at GlobeSoft.
Kaveh Rostampor
(Co-Founder & CEO)They are a co-founder and Board Member at Jobylon. Former Executive Director at Meltwater. Chairman of the Board and Board member of multiple global SaaS companies.
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