Senior Manager of Demand Marketing, Roku
$200-220k
+ Equity
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
$200-220k
+ Equity
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- If you’re ready to lead an organization that accelerates revenue growth while helping advertisers and agencies navigate the massive, generational shift away from traditional linear TV to TV streaming, we want to hear from you
- 12+ years of relevant demand marketing and organizational leadership experience
- Prior experience owning in-house B2B demand marketing strategy
- Knowledge of marketing automation tools, CRM tools, paid media channels, and data analytics
- Strong editorial and communication (written and verbal) skills. Outstanding communicator, both verbal and in writing, who is capable of distilling complex ideas into clear, compelling strategy
- Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emerging challenges or opportunities
- Obsessive about deadlines who won’t hesitate to remind collaborators about every program milestone
- Familiarity with TV streaming (sometimes referred to as CTV or OTT) a plus but not required
- Comfortable with ambiguity
- Biased toward action
- Self-motivated and detail oriented
What the job involves
- Roku Advertising is looking for a Sr Manager of Demand Marketing to help grow Roku’s reach, awareness, consideration, and conversion among the people who influence and make marketing or advertising decisions
- This person will build and develop an organization driving the strategy, planning, execution, and measurement of Roku Advertising’s campaigns and content, marketing operations, and marketing analytics
- This a highly cross-functional and visible role and leading a team of marketers, analysts, and technologists
- The successful candidate will be a leader on the ad growth marketing team and will interface with colleagues in brand marketing, client marketing, corporate marketing, comms, events, and more
- They’ll also engage regularly with Roku Advertising leadership
- Oversee the planning, development, execution, and measurement of demand generation programs to increase Roku Advertising reach, awareness, consideration, and conversion
- Build excellent senior leadership relationships across Client Marketing, Product Marketing, Salesforce Product, Legal, Comms, and more
- Build and develop an all-star organization across campaigns and content, digital marketing and operations, and analytics. Foster experimentation, learning, and finding ideas that move the needle
- Be both a strong creative driver and operational leader, building Roku Advertising’s creative canvas while delivering outputs – on time - that drive business outcomes. Ensure consistent high-quality output and brand voice across formats
- Develop and ensure strategies are in place to grow Roku Advertising’s owned channels, including social, web, email, and the Roku Advertising streaming channel
- Responsible for budgeting and budget allocation across campaigns, tools, agencies and contractors
- Be a vocal leader in what’s working and what’s not across our campaign and digital initiatives
- Own our MarTech stack and be an advocate for Marketing as a stakeholder in corporate tools like Salesforce development and integrating product and lifecycle marketing triggers
- Represent a team that’s charged with growing the Roku Advertising business. Speak in financial impact, own pipeline metrics, providing regular reporting and insights to executive leadership and show marketing’s impact on revenue goals and forecasts
- Champion the Roku voice, including storytelling, tone of voice, messaging, and positioning globally for the ad business
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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