SMB Account Executive, Asana
€56.6-63.3k
Organising work in one connected space
Be an early applicant
Organising work in one connected space
1001+ employees
Be an early applicant
€56.6-63.3k
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- 1+ years of closing experience in a high-velocity sales motion, or strong Sales Development experience with quota attainment
- Consistently meet or exceed targets in previous roles
- Comfortable operating in a product-led or sales-assisted model
- Skilled at targeting by persona, industry, and use case to generate high-quality pipeline
- Able to negotiate terms, handle objections, and clearly articulate Asana’s value proposition
- Proficient with Salesforce, Outreach, Clari, and LinkedIn Sales Navigator; disciplined in pipeline management and forecasting
- Understands the SMB buyer journey and can tailor messaging to resonate with different functions (e.g., Marketing, Sales, IT, Operations)
- Thrives in fast-paced environments, learns quickly, and proactively seeks out opportunities to improve
- Second language is preferable
What the job involves
- Manage a diverse portfolio of SMB accounts, balancing retention, adoption, and new revenue opportunities
- Increase product engagement, identify growth opportunities, and deliver incremental ARR across your accounts
- Segment your accounts and develop tailored Account Plans for high-propensity prospects
- Run persona-based and vertical-specific outbound motions targeting self-serve and white-space accounts
- Qualify and close opportunities generated by marketing and SDR teams
- From discovery and solution mapping to negotiating commercial terms and closing deals
- Maintain weekly, monthly, and quarterly forecasts with a high degree of precision
- Partner with Sales Programs, Marketing, and Customer Success to execute coordinated plays and deliver a best-in-class customer journey
Our take
Asana is a web and mobile application designed to help teams organise, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
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