Marketing Lead, Khan Academy
Khan Kids
$120.8-151k
Office located in San Mateo, CA
Nonprofit online education platform
Job no longer available
Nonprofit online education platform
1001+ employees
Job no longer available
$120.8-151k
Office located in San Mateo, CA
1001+ employees
Company mission
Khan Academy's mission is to provide a free, world‑class education for anyone, anywhere.
Role
Who you are
- Minimum of 5-7 years of marketing experience in the education market, preferably with mobile apps. Experience marketing to school districts and educators is highly desirable
- Proven track record of developing and executing successful marketing strategies, especially on modest budgets
- Strong understanding of the education market and its unique challenges
- Experience marketing mobile apps and digital content; understanding of App Store marketing and how to drive user acquisition
- Excellent communication skills with the ability to craft clear and compelling messaging for a variety of audiences
- Ability to determine key metrics, analyze data, and derive actionable insights
- Proficiency in marketing tools and platforms (e.g., Salesforce Marketing Cloud, Google Analytics, social media platforms)
- Leadership experience with the ability to work cross-functionally and inspire a team of collaborators
- Strategic thinking combined with a willingness to roll up your sleeves and execute
- Ability to work in a fast-paced, dynamic environment
- Passion for education and making a positive impact on learning outcomes
What the job involves
- As the Khan Kids Marketing Lead, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue
- You will work closely with cross-functional teams to create targeted campaigns that resonate with school districts, teachers, and families across multiple marketing channels.This role requires a deep understanding of the early and elementary education market, strong leadership skills, and the ability to adapt to the unique needs of each audience segment
- Strategy Development: Develop and implement a multi-channel marketing strategy that targets school districts, teachers, and families (with children ages 2-8), ensuring alignment with overall business objectives
- Campaign Management: Lead the creation, execution, and optimization of marketing campaigns across various platforms, including email, social media, app stores, and content marketing
- Market Research: Conduct market research to identify trends, customer needs, and competitors within the education sector, and use insights to inform marketing strategies
- Brand Positioning: Strengthen the company’s brand presence within the education market by crafting compelling messaging that speaks to the unique needs of each audience segment
- Content Creation: Collaborate with content creators to develop educational and promotional content that engages and informs school administrators, teachers, and families
- Partnerships & Collaborations: Build and maintain relationships with key stakeholders, including school district administrators, educational organizations, and influencers within the education space
- Analytics & Reporting: Monitor and analyze the performance of marketing initiatives using key metrics, and provide actionable insights to optimize future campaigns
- Team Collaboration: Work closely with the product and sales teams to coordinate marketing strategy with the product roadmap and sales plan. Provide these teams with feedback from the market to strengthen our value proposition
Our take
Khan Academy is a non-profit that provides free online education materials, including teacher tools, instruction videos, and practice exercises to support users of all ages. It has over 10 million users a month and covers subjects all the way up to college level.
With nearly a quarter of American adults unable to use mathematics in daily life, Khan Academy’s interactive quizzes, instructional videos, and teacher tools are timely. Khan Academy started life as a series of educational YouTube videos, before building a full-scale platform after receiving an influx of donations from Silicon Valley philanthropists. This background has led it to embrace rather than reject the educational possibilities of new tech such as AI, with the founder regarding traditional institution's banning of tools like ChatGPT as a mistake.
The company offers its tools completely for free, instead relying on donations and volunteers. A key focus is tackling wealth inequality in education. A partnership with the College Board (who produce entrance examinations for higher education) has made access to SAT test prep materials free for millions. 2024 saw a partnership with Microsoft for Khan Academy's Khanmigo product, now free to use for Microsoft customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2020
$3m
GRANT
Oct 2017
$3m
GRANT
Total funding: $16.2m
Company benefits
- Flexible spending account (FSA)
- Dental insurance
- Optical insurance
- Life insurance
- Performance bonus
- 401K plan
- Family medical leave
- Diversity program
- Pet friendly workplace
- Work from home opportunities
- Health insurance
- Affinity groups where Parents, Black, Hispanic/Latino, Women and Gender Minorities, and LGBTQIA+ identified folks come together
Company HQ
Mountain View, CA
Leadership
Caroline Hu Flexer
(CEO)Holds a BA and MArch in Architecture from Stanford and Harvard University. They also have an MBA from Stanford Graduate School of Business, and formerly co-founded Duck Duck Moose, a mobile educational platform for children.
Salman Khan
(Executive Director)They graduated from Harvard Business School and have previously worked in Finance.
Salary benchmarks
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