Marketing Lead, Khan Academy
Khan Kids
$120.8-151k
Office located in San Mateo, CA
Nonprofit online education platform
Open for applications
Nonprofit online education platform
1001+ employees
Open for applications
$120.8-151k
Office located in San Mateo, CA
1001+ employees
Company mission
Khan Academy's mission is to provide a free, world‑class education for anyone, anywhere.
Role
Who you are
- Minimum of 5-7 years of marketing experience in the education market, preferably with mobile apps. Experience marketing to school districts and educators is highly desirable
- Proven track record of developing and executing successful marketing strategies, especially on modest budgets
- Strong understanding of the education market and its unique challenges
- Experience marketing mobile apps and digital content; understanding of App Store marketing and how to drive user acquisition
- Excellent communication skills with the ability to craft clear and compelling messaging for a variety of audiences
- Ability to determine key metrics, analyze data, and derive actionable insights
- Proficiency in marketing tools and platforms (e.g., Salesforce Marketing Cloud, Google Analytics, social media platforms)
- Leadership experience with the ability to work cross-functionally and inspire a team of collaborators
- Strategic thinking combined with a willingness to roll up your sleeves and execute
- Ability to work in a fast-paced, dynamic environment
- Passion for education and making a positive impact on learning outcomes
What the job involves
- As the Khan Kids Marketing Lead, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue
- You will work closely with cross-functional teams to create targeted campaigns that resonate with school districts, teachers, and families across multiple marketing channels.This role requires a deep understanding of the early and elementary education market, strong leadership skills, and the ability to adapt to the unique needs of each audience segment
- Strategy Development: Develop and implement a multi-channel marketing strategy that targets school districts, teachers, and families (with children ages 2-8), ensuring alignment with overall business objectives
- Campaign Management: Lead the creation, execution, and optimization of marketing campaigns across various platforms, including email, social media, app stores, and content marketing
- Market Research: Conduct market research to identify trends, customer needs, and competitors within the education sector, and use insights to inform marketing strategies
- Brand Positioning: Strengthen the company’s brand presence within the education market by crafting compelling messaging that speaks to the unique needs of each audience segment
- Content Creation: Collaborate with content creators to develop educational and promotional content that engages and informs school administrators, teachers, and families
- Partnerships & Collaborations: Build and maintain relationships with key stakeholders, including school district administrators, educational organizations, and influencers within the education space
- Analytics & Reporting: Monitor and analyze the performance of marketing initiatives using key metrics, and provide actionable insights to optimize future campaigns
- Team Collaboration: Work closely with the product and sales teams to coordinate marketing strategy with the product roadmap and sales plan. Provide these teams with feedback from the market to strengthen our value proposition
Our take
Khan Academy is a non-profit that provides free online education materials, including teacher tools, instruction videos, and practice exercises to support users of all ages. It has over 10 million users a month and covers subjects all the way up to college level.
With nearly a quarter of American adults unable to use mathematics in daily life, Khan Academy’s interactive quizzes, instructional videos, and teacher tools are timely. Khan Academy started life as a series of educational YouTube videos, before building a full-scale platform after receiving an influx of donations from Silicon Valley philanthropists. This background has led it to embrace rather than reject the educational possibilities of new tech such as AI, with the founder regarding traditional institution's banning of tools like ChatGPT as a mistake.
The company offers its tools completely for free, instead relying on donations and volunteers. A key focus is tackling wealth inequality in education. A partnership with the College Board (who produce entrance examinations for higher education) has made access to SAT test prep materials free for millions. 2024 saw a partnership with Microsoft for Khan Academy's Khanmigo product, now free to use for Microsoft customers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
23% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2020
$3m
GRANT
Oct 2017
$3m
GRANT
Total funding: $16.2m
Company benefits
- Flexible spending account (FSA)
- Dental insurance
- Optical insurance
- Life insurance
- Performance bonus
- 401K plan
- Family medical leave
- Diversity program
- Pet friendly workplace
- Work from home opportunities
- Health insurance
- Affinity groups where Parents, Black, Hispanic/Latino, Women and Gender Minorities, and LGBTQIA+ identified folks come together
Company values
- Live and breathe learners - We deeply understand and empathize with our users. We leverage user insights, research, and experience to build content, products, services, and experiences that our users trust and love. Our success is defined by the success of our learners
- Take a stand - As a company, we have conviction in our aspirational point of view of how education will evolve. The work we do is in service to moving towards that point of view. However, we also listen, learn and flex in the face of new data, and commit to evolving this point of view as the industry and our users evolve.
- Work responsibly and sustainably - We understand that achieving our audacious mission is a marathon, so we set realistic timelines and we focus on delivery that also links to the bigger picture. As a non-profit, we are supported by the generosity of donors as well as strategic partners, and understand our responsibility to our finite resources. We spend every dollar as though it were our own. We are responsible for the impact we have on the world and to each other. We ensure our team and company stay healthy and financially sustainable.
- Embrace diverse perspectives - We are a diverse community. We seek out and embrace a diversity of voices, perspectives and life experiences leading to stronger, more inclusive teams and better outcomes. As individuals, we are committed to bringing up tough topics and leaning into different points of view with curiosity. We actively listen, learn and collaborate to gain a shared understanding. When a decision is made, we commit to moving forward as a united team
- Deliver wow - We insist on high standards and deliver delightful, effective end-to-end experiences that our users can rely on. We choose to focus on fewer things - each of which aligns to our ambitious vision - so we can deliver high-quality experiences that accelerate positive measurable learning with our strategic partners.
- Cultivate learning mindset - We believe in the power of growth for learners and for ourselves. We constantly learn and teach to improve our offerings, ourselves, and our organization. We learn from our mistakes and aren’t afraid to fail. We don't let past failures or successes stop us from taking future bold action and achieving our goals
- Bring out the joy - We are committed to making learning a joyful process. This informs what we build for our users and the culture we co-create with our teammates, partners and donors
Company HQ
Mountain View, CA
Articles
Leadership
Caroline Hu Flexer
(CEO)Holds a BA and MArch in Architecture from Stanford and Harvard University. They also have an MBA from Stanford Graduate School of Business, and formerly co-founded Duck Duck Moose, a mobile educational platform for children.
Salman Khan
(Executive Director)They graduated from Harvard Business School and have previously worked in Finance.
Salary benchmarks
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