Senior Growth Marketer, Smallpdf
Salary not provided
+ Phantom Stock Option Plan
SQL
Looker
Google Analytics
Figma
Hubspot
Power BI
Canva
Mid and Senior level
Remote from Spain
PDF software
Open for applications
PDF software
21-100 employees
B2CInternal toolsSaaSCyber SecurityData Sharing
Open for applications
Salary not provided
+ Phantom Stock Option Plan
SQL
Looker
Google Analytics
Figma
Hubspot
Power BI
Canva
Mid and Senior level
Remote from Spain
21-100 employees
B2CInternal toolsSaaSCyber SecurityData Sharing
Company mission
Smallpdf is on a mission to make PDF easy.
Role
Who you are
- 3–6+ years in B2B SaaSgrowth or performance marketing, with direct ownership of LinkedIn Ads (required)
- Proven track record of lowering CPL while increasing SQLs and pipeline; confident reporting on CAC payback and pipeline influence
- Strong professional English, written and verbal (German is a plus)
- Ability to translate technical concepts into compelling offers, ads, and landing page copy for both business and developer audiences
- Skilled at adjusting tone and style to match the channel and persona, ensuring clarity and impact
- A test-and-learn operator who moves fast, thrives on data, and enjoys the zero-to-one phase
- Curious about technical products, developer journeys, and the document lifecycle space; eager to translate complex tools into compelling campaigns
- Attuned to shifts in digital marketing—from GEO transformations to emerging platform opportunities—and able to translate trends into actionable experiments
- Skilled in audience building, retargeting, bidding strategies, and crafting ad copy/creative for technical and business personas; paid search experience a plus
- Comfortable producing lightweight ad assets yourself (copy, static images, simple video/GIFs) using tools like Figma, /Canva, or /CapCut, and partnering with Design/Brand for larger or brand-critical campaigns
- Experienced in creating landing pages,forms, lead magnets, and lifecycle email sequences, and continuously improving each with rigorous A/B testing
- Strong grasp of attribution, UTM governance, and experiment design; basic SQL or BI experience a plus
- Comfortable managing datasets (e.g. in spreadsheets or BI tools), performing deep analysis, and translating findings into clear insights and next-step recommendations
- Owns dashboards and reporting that make performance transparent, learnings visible, and next-step decisions clearly supported
- Proficient with HubSpot (or similar MAP/CRM), LinkedIn Campaign Manager, Google Tag Manager, GA4, retargeting platforms. Familiarity with Looker/Power BI, Replit/Loveable a plus
- Works collaboratively with Sales/SDR, Product Marketing, Content, Design, and Web to ship campaigns end-to-end
What the job involves
- We’re looking for an analytical, data-driven Growth Marketer to help build a predictable pipeline for PDF Tools
- You’ll combine curiosity about our technical product with the drive to design and run disciplined experiments across established and emerging channels
- By testing, measuring, and refining, you’ll identify scalable growth levers that deliver quality MQLs at an efficient CAC
- In this role, you’ll deliver paid acquisition (e.g. , LinkedIn Ads), craft compelling offers and landing pages, build nurture programs, and partner closely with Sales to convert MQLs into revenue
- It’s a true builder role: you’ll own budgets, audiences, creative, tracking, and experimentation, and you’ll build the systems that make growth scalable over time
- In this role, you’ll build a pipeline engine through disciplined experimentation and channel ownership
- Own performance channels end-to-end: objectives, audiences, creative, budgets, experiments, pacing, and optimization
- Launch and scale complementary channels (retargeting, paid search, content syndication, webinars) as ROI proves out
- Build offers and landing page funnels (e.g., benchmarks, calculators, checklists) mapped to ICPs and buying stages
- Produce and iterate lightweight ad assets in-house (copy, static, simple motion) to accelerate testing; coordinate with Design for brand-level and high-visibility campaigns
- Run a disciplined experimentation roadmap (hypothesis → test → readout → scale) with a consistent weekly growth cadence
- Drive CRO across landing pages and forms through speed improvements, messaging refinement, social proof, and multi-variant testing
- Design and evolve lifecycle programs in HubSpot, including MQL criteria, lead scoring, routing, and SDR handoffs
- Implement clean tracking (UTMs, pixels, conversions) and maintain dashboards as a single source-of-truth dashboards
- Analyze performance across key metrics (CPL, CPQL, MQL→SQL, pipeline/revenue influenced, ROAS, and CAC payback) and recommend next bets
- Monitor competitors’ campaigns, channels, and messaging to uncover opportunities and inform positioning
- Ensure GDPR-compliant consent, tag hygiene, and high-quality CRM data for accurate and trustworthy reporting
- Partner with SDRs on follow-up SLAs, sequences, and feedback loops to improve lead quality and velocity
- Collaborate with Product Marketing to refine ICPs/personas and tailor messaging by vertical or use case
- Work with Content and Design to deliver assets that are both on-brand and conversion-oriented
- Collaborate with Product to deepen your technical understanding and ensure checks are in place for consistently accurate and precise communications
- Document targeting frameworks, creative templates, testing checklists, and QA steps to scale what works
- Manage vendors and budgets, negotiate media, and continuously improve our growth tool stack
Our take
PDFs might be the bane of many employees’ existence, but they are not going anywhere. Smallpdf was created to ease the pain of converting, compressing and editing documents.
The company has focused on increasing the efficiency of handling PDFs wherever workers might encounter them. That has led Smallpdf to prioritise integrations with other major enterprise software companies such as Dropbox.
The startup is not happy to sit with its 25M+ unique users per month and is looking to acquire more customers through providing its services on additional platforms. Think fully-fledged native mobile apps for iOS and Android.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-32% employee growth in 12 months
Company
Company benefits
- Flexi Time | Early bird or slow to rise? We’ve got you covered with flexible working hours to suit you at your most productive.
- Choose Your Own Platform | Apple evangelist, Linux lover, or Windows disciple? We’re platform agnostic, so you have the freedom to choose how you work
- Free German Lessons | Sprichst du Deutsch? If that sounds like Greek to you, you’ll love that we offer free German language lessons
- Personal Development | We help our employees grow. Each year, you’ll get an allocated budget, plus dedicated time for personal development
- Free Food & Drinks | Enjoy our famous weekly team lunches, plus unlimited free coffee, and our fully stocked fridge—on the house
- All for Fun & Fun for All | Soak up the Swiss Alps, meet with your team in a canoe on Lake Zurich, or zoom around in a go-kart! We’re all for fun!
Company HQ
Alt-Wiedikon, Zürich, ZH
Leadership
Manuel Stofer
(CGO & co-founder)Stepped aside as CEO in 2019. Previously a web developer for many years, most recently at rtp.ch.
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