Growth Marketing Manager, Outside
MapMy
$75-93k
Salary applicable to Colorado candidates and may vary for other locations
Active lifestyle content hub
Be an early applicant
Active lifestyle content hub
501-1000 employees
Be an early applicant
$75-93k
Salary applicable to Colorado candidates and may vary for other locations
501-1000 employees
Company mission
To inspire and enable people to discover that life is best spent outside experiencing healthy, connected, and fulfilling lives.
Role
Who you are
- ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR?
- This role is ideal for someone who thrives in a hands-on, tactical environment—whether that means building dashboards, updating email templates, or making quick fixes to landing pages
- 5+ years of experience in direct-to-consumer subscription marketing, with a strong emphasis on mobile app growth and app store optimization
- Proven success in designing and executing lifecycle marketing campaigns across email, in-app, and push channels
- Strong hands-on experience with tools like AppsFlyer, Amplitude, or similar mobile app ad and analytics platforms
- A bias for action and a proven ability to roll up your sleeves—whether it’s creating dashboards, adjusting email templates, or directly updating landing pages
- Confidence in making data-inspired decisions, even when faced with incomplete information, to drive progress and innovation
- A strong ability to thrive in uncertainty and ambiguity, embracing the opportunity to test, iterate, and refine
- Exceptional analytical and project management skills, with the ability to synthesize insights and collaborate across Product, Engineering, Creative, and Marketing teams
- A passion for the outdoors and fitness technologies is highly desirable
What the job involves
- Outside Inc. is looking for a highly motivated and experienced Growth Marketing Manager to join the Growth Marketing Team to focus on the growth of our fitness products (MapMy Suite) across free users and paid subscribers
- This individual contributor role offers an exciting opportunity to build the growth engine for the MapMy apps from the ground up, following a recent acquisition
- You will work closely with internal teams and external partners to optimize acquisition, retention, and subscription growth
- Your focus will include lifecycle marketing, app store optimization (ASO), A/B testing, and audience-specific personalization to drive key metrics and business goals
- You will collaborate with cross-functional teams, including Product, Engineering, CRM, and Business Intelligence, to integrate the apps into our tech stack and bring innovative growth strategies to life
- Additionally, you’ll partner with the Outside platform and editorial managers to activate and convert users across the broader Outside network, with a focus on growing and retaining MapMy users who purchase an Outside+ subscription
- You’ll leverage data and insights to make informed decisions and embrace ambiguity as an opportunity to test, iterate, and innovate
- Within 1 month, you will:
- Audit our lifecycle marketing campaigns, app store presence, and product positioning to identify areas for improvement
- Familiarize yourself with our MMP implementation and other marketing tools like Amplitude
- Build partnerships with cross-functional stakeholders across Product, Engineering, CRM, Business Intelligence, and Creative
- Review historical ASO updates and testing, and identify opportunities to improve discoverability and conversion in app stores
- Gain a deep understanding of our product roadmaps and the Outside+ ecosystem to identify user pain points and growth opportunities
- Within 6 months, you will:
- Optimize lifecycle marketing efforts to scale acquisition thoughtfully—from app install to engaged user to paid subscriber
- Own the strategy and execution of personalized marketing campaigns across email, in-app, and push notifications
- Implement and manage marketing attribution reports, collaborating with BI and data teams to build dashboards that inform subscription growth strategies
- Partner with Outside platform and editorial managers to design campaigns that activate and convert users across the broader network
- Develop surveys and insights to better understand the needs and motivations of MapMy app users and Outside+ subscribers
- Within 12 months, you will:
- Become an expert in the MapMy app user personas and the behaviors of Outside+ subscribers, identifying clear paths for activation and retention
- Develop and execute a comprehensive roadmap for marketing strategies to drive subscription growth and improve user engagement
- Clearly articulate the customer journey across the MapMy apps and Outside+ ecosystem, using data-driven insights to refine tactics
- Establish a systematic A/B testing framework to evaluate messaging, pricing, and product features
- Fully integrate the MapMy apps into the broader Outside platform, enhancing cross-app user experiences and driving retention
- This role is your chance to make a significant impact on the growth of the MapMy apps and Outside+, shaping their future within Outside Inc.’s suite of products
- Join us in helping millions of users discover new ways to explore, track, and achieve their fitness goals
Our take
Keeping people connected is among the many benefits of the digital world. Outside - formerly known as Pocket Outdoor Media - provides digital content for outdoor enthusiasts and athletes to find events, trade tips, and easily find the lifestyle content that is right for them.
Outside brings together a variety of traditional brands as well as additional content to create a complete user experience. Through its site, users can access meal plans, gear reviews or even online courses, as well as find the latest developments in any outdoor recreational or competitive activity.
The value of digital content is growing at an impressive rate, as is the target audience for Outdoor's content as the popularity of the outdoors is on the rise. As the market continues to grow, the company finds itself in a promising position for future growth, and it will be interesting to see what it focuses on next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2021
$150m
SERIES B
Jul 2020
$14m
SERIES A
Total funding: $164m
Company benefits
- Equity: we believe that all employees are owners and that we all contribute to the success of the company
- Comprehensive benefits package: Health, Dental, Vision, Life & AD&D, and more!
- Flexible time away: we believe in both the importance of working hard AND taking time to refresh and rejuvenate
- Learning & development: we put employees first and provide resources for personal and professional advancement
- Fringe benefits: cell phone reimbursement, fitness and ClassPass access, commuter program, etc
Company values
- Outside is the expert guide in discovering, creating, and maintaining a lasting love for an active life, on a healthy planet, accessible to all people
- Outside is the home for active lifestyle experts
- Outside believes in harnessing technology to unlock participation
- Outside advocates for a healthy planet accessible to all people
- Outside builds communities of engaged enthusiasts who believe life is an adventure
Company HQ
Goss - Grove, Boulder, CO
Articles
Leadership
Robin Thurston
(CEO)Former CEO of Helix and Pocket Outdoor Media. They also worked at Under Armour as an EVP and Chief Digital Officer.
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