Digital Marketing Specialist, OpenTable
Online restaurant reservation service
Job no longer available
Online restaurant reservation service
1001+ employees
Job no longer available
1001+ employees
Company mission
To bring together people and the restaurants they love in the moments that matter.
Role
Who you are
- A critical thinker with 2+ years experience who is open to challenging the existing advertising approach on Meta and/or YouTube
- Likely with a background from a marketing agency, or SMB in-house team
- 2-3 years experience in an agency or mid sized in-house team
- Experience in managing and analysing paid social campaigns across Meta and YouTube
- Strong desire to learn and make contributions
- Strong communication skills
- Passion for digital/performance marketing and its best practices
- Solid understanding of ad technology
- Attention to detail and bias towards technical solutions, process and measurement
- Happy with flexible working hours to coordinate working with multiple time-zones, particularly the West Coast USA
What the job involves
- We are looking for a driven candidate to join our global digital marketing team and partner with our content teams to manage paid social and video campaigns and innovate on our processes
- Manage and optimize campaigns through Meta and YouTube
- Though primarily a paid social and video role, we also expect to introduce additional projects in other areas of digital marketing such as Search Engine Marketing, App Acquisition, and SEO to ensure a strong stable of career growth opportunities
- Build Meta catalogue feeds to drive scale for the channel
- Communicate findings and analysis to wider and cross functional teams
- Develop initiatives to increase return on investment for our performance marketing channels
- Apply generative AI while working closely with our creative & brand teams
- Work with product & engineering to scope requirements for APIs and Feeds
- Develop campaigns across additional social media platforms such as, TikTok, Snapchat and Reddit
- Coordinate with colleagues in multiple time zones to achieve the best results
- Carry out market & competition research
Salary benchmarks
Our take
OpenTable was one of the earliest innovators in the online reservation space, setting up shop in 1998 as a tool to enable restaurants to take bookings online. Rather than charging consumers for the service, OpenTable generates revenue via a monthly subscription and reservation fee from businesses.
Today, the platform is used by tens of thousands of restaurants around the world and seats over 1 billion diners per year. The company was acquired by Booking Holdings – the world's largest travel company – for $2.6 billion in 2014, and remains a subsidiary of the group to this day.
OpenTable is the dominant player in the restaurant reservation software category, with an impressive 45% market share, but does face increasing competition from platforms like Resy, Tock, TableAgent, and many more. Nonetheless, this market leader has garnered an impressive reputation, and there is nothing to say it won't hold on to the dominance it has earned into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2000
$36m
SERIES C
Jan 2000
$10m
SERIES B
Total funding: $48.2m
Company benefits
- Work from (almost) anywhere - wherever you do your best work
- Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings
Company HQ
Union Square, San Francisco, CA
Articles
Leadership
Debby Soo
(CEO, not founder)After graduating from Stanford with a liberal arts major, Debby started their career in investment banking. Thereafter they worked in Google’s Strategic Partnerships Group and then spent a decade at KAYAK, eventually becoming CCO.
People progressing
Joined as a Project Coordinator. Promoted to Lead Project Coordinator after 2 years. Then promoted again to Project Coordinator Manager after 2 years. Now is Director of Global Sales & Services.
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