Head of Marketing & Brand, Rabot Charge

• 6+ years in Marketing/Brand/Comms with 3+ years people leadership; you’ve built teams and upgraded talent
• From 0→1 and 1→n: proven track record launching channels across online and offline and scaling them profitably with a hands-on mentality
• Deep Meta and/or native expertise; SEO (and ideally GEO/AI Overviews) exposure is a strong plus
• Hands-on performance chops across creative, targeting, bidding, landing pages, and funnel design
• PR/Comms experience: media strategy, narrative development, spokesperson enablement, and crisis readiness
• Test-and-learn leader: bold bets, clear hypotheses, clean readouts; you know when to A/B vs. ship
• Operates well in ambiguous, fast-changing environments; brings structure without slowing things down
• A builder’s mindset: resourceful, experimental, outcome obsessed
• German language skills required; Business-fluent English

Desirable

• You'll build and lead a high-performing Marketing, Brand & Communications team (currently 7 FTE); hire, coach, set goals, and develop the operating model further
• Own all marketing channels end-to-end across Online as well as Offline and establish a setup that allows continuous testing to identify the most impactful playbooks; rather five sharp tests a month vs. one “perfect” quarterly campaign
• Own and Develop Rabot’s brand: positioning, narrative, identity — establish Rabot Energy as a leading B2C & B2B sustainable energy brand
• Scale SEO and our GEO muscle (Generative Engine Optimization / AI Overviews) as an emerging acquisition channel
• Own PR/Communications: messaging & narrative architecture, media relations, creator/influencer and partnership strategy, and issues/crisis comms playbook
• Strengthen lifecycle/CRM (email, push, in-app, referral) to improve activation, retention, and LTV
• Pilot and scale non-digital growth plays — OOH, print, experiential/PR stunts — with clear hypotheses and lightweight measurement to unlock repeatable, word-of-mouth growth
• Drive our Performance Marketing engine across Meta, native, paid search and affiliates and explore new channels (TikTok, Reddit, YouTube Demand Gen, creators, partnerships) — and stop what doesn’t work
• Become our Rabot spokesperson and represent across Media and conferences
• Own measurement & economics: attribution, incrementality, LTV/CAC, payback, and a transparent KPI stack
• Reporting to: Chief Commercial Officer (CCO)