Sales Development Representative, Comscore
$55-60k
+ Incentives
More information about location
Omnichannel advertisement measurement platform
Be an early applicant
Omnichannel advertisement measurement platform
1001+ employees
Be an early applicant
$55-60k
+ Incentives
More information about location
1001+ employees
Company mission
To bring trust and transparency to media and marketing, so businesses can use data to drive growth.
Role
Who you are
- 1-3 years of experience - Preferably in Marketing or Communications
What the job involves
- Come join Comscore’s Agency Sales team, a high growth group within Comscore that is relentlessly pursuing how to grow revenue with our new and existing Agency partners
- At Comscore we are passionate about helping agencies, brands, publishers, and ad platforms reach and measure the right audiences while maximizing ROI in new and innovative ways
- We are looking to hire a Sales Development Representative (SDR and from your first day, you will have the opportunity to make a valuable contribution to the team
- This is a rare role in that it will have the opportunity to directly contribute to our dynamic sales team
- We are focused on growth, scrappiness, and innovation, and looking for someone who has the drive and passion that fits the culture of our sales team
- We are seeking a high performing individual with strong initiative and a passionate drive for digital advertising and data
- The ideal candidate will have an entrepreneurial spirit and be motivated to play a key role in growing business with key agency stakeholders and the ability to work cross-functionally within Comscore
- Reports directly to VP of Agency Sales
- Works with Agency Sales leads to prospect, qualify and connect with potential clients
- Will work cross-functionally between sales, customer success, and client insights to expand product usage with current customers
- Generates leads and builds relationships by nurturing warm prospects and finding new sales outlets
- Identify opportunities across our Activation business with key partners by prospecting based on usage reports to educate on our overall solution and drive more usage
- Identify Mid-Size or Independent Agencies that are not on current client roster and conduct outreach to educate on Comscore solutions
- Manage and maintain a pipeline of interested prospects and engage sales executives for next steps
- Identify best practices to refine the company’s lead generation playbook
- Understand customer needs and requirements, staying current on all programmatic industry trends
- Utilize usage reports, prospecting tools, and email to generate new sales opportunities
- Identify prospects needs and suggest appropriate products/services
- Proactively seek new business opportunities in the market
- Set up meetings or calls between prospective customers and sales executives
Our take
In order for businesses to deploy successful advertisement campaigns, they must leverage data to access their target audience, but this is becoming increasingly difficult. The engagement of programmatic advertisements must be measured across all channels to produce actionable insights from the complex media environment, and this can be impossible without the right data analysis infrastructure.
ComScore provides an omnichannel advertisement measurement platform, empowering businesses to have a comprehensive and unified view of their marketing campaign success across all platforms. The company achieves this by providing tools for the analysis of cookie-free data across social media, CTV, mobile, podcasts, and DOOH platforms, allowing them to build highly targeted audiences through their own proprietary data.
While the company faces competition from other omnichannel audience-building platforms, ComScore stands out by providing the tools necessary for obtaining actionable proprietary data and analyzing it, as opposed to competitors who focus on one or the other. Furthermore, the company also has a unique focus on data gathering from social media and CTV, in addition to more traditional media consumption formats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2010
$2.7m
LATE VC
Aug 2003
$12m
SERIES E
Total funding: $97.6m
Company HQ
Hunter Mill District, Reston, VA
Leadership
Jon Carpenter
(CEO)Joined Comscore in 2021 as CFO before becoming CEO in 2022. Prior to this, they were CFO at Publishers Clearing House, Sears Holding Corporation, and NBCUniversal. They were also the SVP of Finance at Nielsen.
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