Director of ABM and Demand Marketing, Truework
$175-230k
Salary applicable to candidates based at our HQ in San Francisco
Employment and income verification
Job no longer available
Employment and income verification
101-200 employees
Job no longer available
$175-230k
Salary applicable to candidates based at our HQ in San Francisco
101-200 employees
Company mission
To empower individuals to own and control their personal data.
Role
Who you are
- 7+ years of work experience in demand generation, digital marketing, growth marketing, and account-based marketing (ABM) roles, with proven success in conceiving and executing on account-based marketing programs and campaigns
- Deep expertise in Hubspot marketing automation, including creating email blasts, drip campaigns, forms, landing pages, lists, workflows, reports and dashboards
- In addition to Hubspot, 5+ years of hands-on experience with Google Adwords, Google Analytics, Google Tag Manager, LinkedIn Ads, Salesforce, 6Sense, or others
- Self-starter with the ability to thrive in a fast-paced environment
- Ability to coordinate among multiple teams across the organization and be a team player
- Data-driven with strong business acumen
- Deep understanding of personas and the buyer’s journey
- Creative and resourceful
- Able to balance strategic planning with day-to-day execution
What the job involves
- The ideal candidate for this role has experience in a foundation of demand capture tactics that can be implemented for our Small and Medium-sized Business (SMB) product-led growth (PLG) play, as well as experience in targeted, custom ABM programs that generate interest and demand and/or expanded use in the upper enterprise market
- The primary goal and KPI for this role is to create high-quality pipeline, 80% focused on enterprise target-accounts (ABM) and 20% focused on SMB PLG
- You will work closely with product marketing, revenue operations and enablement, and sales to formulate and align around a sound strategy, then execute on a consistent set of programs to grow awareness, engagement, and pipeline generation
- You will continuously evaluate the performance and ROI of campaigns, using quantitative and qualitative data to adjust strategy and tactics accordingly, You will leverage your years of experience to employ the most effective optimization methodologies and techniques to maximize both impact and learning
- If you have a data-driven mindset, possess exceptional skills, and thrive working in an innovative, fast-paced environment, this role is for you
- Key duties of the role include:
- Collaborate with Sales and Marketing to create and gain consensus for cross-portfolio GTM plans inclusive of partner marketing initiatives
- Work cross-functionally to ensure that there are always clear targets, audiences, personas, and messaging/value frameworks to support demand generation and demand capture programs
- Develop and execute a comprehensive, data-driven demand generation strategy to drive new business and expand the existing customer base, inclusive of demand capture and ABM strategies in a way that optimizes meeting and exceeding our goals. Define and manage the program tactics (digital marketing, email, field marketing, affiliate/advocate marketing, events), budgets, and performance targets
- Build and maintain comprehensive and accurate account profiles and contact data that is aligned with joint marketing and sales audiences, personas, and GTM goals
- Continuously optimize performance. Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
- Own the end to end execution, measurement, and reporting on PLG and ABM programs
- Work closely with RevOps to develop and refine attribution models and recurring reports and dashboards
- Communicate program results to cross-functional stakeholders
Our take
Lenders and landlords might get in touch with employers to verify an employee’s income - but until recently, it was still a fairly manual process. Truework is looking to change that, with a plug-in for HR systems that allows departments to instantly answer and verify income queries. It also offers pre-employment background checks for U.S. citizens.
It’s a simple tool, but it’s one that will save HR departments substantial amounts of time and labor costs. With HR departments busier than ever, and with companies on the whole sinking more of their budgets into bolstering them, this could create a strong market for Truework.
What’s a strong market for Truework, however, is a strong market for its income verification startup rivals too - and they’re performing well. Tink has recently been acquired by VISA, and Pinwheel and Argyle are both attracting good funding.
Some reports suggest that this is because increasing market uncertainty is pushing lenders to invest more in optimizing loan approvals. If this persists, it’s one more thing massaging an already lucrative market niche in which Truework has firmly established itself and raised investmed of almost $95 million to date.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2023
$24m
LATE VC
Aug 2022
$50m
SERIES C
Total funding: $118.9m
Company benefits
- 100% Insurance coverage - We cover health, dental and life insurance for all of our employees
- Discretionary Time Off - We encourage our team to take as much time off as they need. Taking time to disconnect is critical in creating a sustainable culture
- Lunch - When we're in the office, we have catered lunch 2x per week. Until then, our team can expense 2 meals per week while we work remote
- 401(k) - Financial planning is important. We use Guideline to ensure employees can contribute to their 401k as they see fit
Company values
- Value Diverse Perspectives
- Design The Future
- Be Resilient
- Consumer First
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Ryan Sandler
(CEO)A Harvard Computer Science grad who subsequently worked as a Senior Product Manager at LinkedIn, and then a Scout with Sequoia Capital.
Ethan Winchell
(COO)Studied Electrical Engineering at Harvard, before working as a Research Assistant in the Harvard Microrobotics Lab, and then an Engineer at Ringly.
Victor Kabdebon
(CTO)Previously a Software Engineer with Ultimate Software. Ultimately moved up at LinkedIn to serve as Product and Engineering Manager.
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