Data & Insights Manager, Sine Digital

• We’re looking for someone with commercial acumen, and storytelling flair, and who thrives on turning data into actionable direction
• We’re looking for someone who combines curiosity and rigour, and who can see both the story in the data and the opportunity behind it
• You’ll be equally comfortable building a research methodology, interrogating datasets, and presenting insights to senior internal and external stakeholders with clarity and conviction
• 3–5 years’ experience in a research, data, or insights role within an agency, consultancy, or brand-side environment
• Proven experience in designing, managing, and delivering end-to-end research projects, including scoping, analysis, and client presentation
• Strong understanding of digital marketing performance data, particularly in Paid Search and Paid Social, and how it can be integrated into audience and market insights
• Demonstrable expertise in qualitative and quantitative methods: surveys, panels, social/search listening, and consumer trends
• Experience translating complex data into actionable strategies and creative implications
• Advanced Excel/Sheets skills (pivots, arrays, regex, data cleaning) and familiarity with SQL or Python for data manipulation
• Experience with social and search intelligence platforms such as Pulsar, Brandwatch, Glimpse, BuzzSumo, GWI, or YouGov
• Excellent storytelling and visualisation skills, creating compelling decks and narratives tailored to C-suite and marketing audiences
• Strong project management and organisational discipline, with the ability to juggle multiple deadlines

Desirable

• We are looking for an experienced and strategic Data & Insights Manager to join our Data & Insights team
• Reporting into the Senior Data & Insights Director, this role will lead the design and delivery of data-driven research and intelligence projects, shaping how data is used to inform strategy across creative, media, and client services
• The successful candidate will take ownership of end-to-end research proposals, from scoping methodologies to delivering impactful insights and recommendations that drive client growth and innovation
• You’ll act as the bridge between data, creativity, and marketing strategy, guiding both clients and internal teams in leveraging insights for measurable results
• Working across UK, EMEA, and US markets, you’ll deliver research and insights that reflect local nuance while maintaining a global strategic view
• You’ll help clients in different regions understand their audiences, categories, and cultures, turning data into stories that resonate
• This is a client-facing position suited to someone who combines analytical depth and great personal skills to build rapport with internal teams and clients
• Lead the development of research proposals from scoping through to delivery, defining clear methodologies, deliverables, and timelines across qualitative and quantitative studies
• Own all BAU insights research to support internal teams, new business opportunities, and ongoing client servicing, ensuring consistency, quality, and efficiency across recurring workstreams
• Own client relationships for insights projects, ensuring outputs meet business objectives and communicate a strong point of view
• Design and manage bespoke studies across audience, category, cultural, and creative intelligence, using mixed methods such as social/search listening, surveys, panels, and desk research
• Deliver paid research studies, including audience research, market research, and relevant industry products and insights
• Collaborate with Account Directors on theatre productions and venue campaigns, providing data-driven insights and strategic recommendations to enhance sales and ticketing performance for our clients, helping build our credibility in the space
• Ensure internal teams are regularly updated with industry insights, staying informed on trends and best practices to strengthen campaign strategies and client partnerships
• Build tools to empower teams to leverage insights for ongoing client servicing, ensuring insights are accessible, actionable, and embedded in daily decision-making
• Lead data partnership relationships (e.g., GWI, Pulsar, YouGov, Brandwatch), ensuring we maximise their value, integrate effectively into workflows, and stay ahead of product developments
• Build frameworks and templates to streamline insights products and services, ensuring high-quality, consistent outputs that drive time efficiencies and repeatable excellence
• Champion the use of data across the business, educating teams on how to apply insights effectively in campaign planning, creative development, and optimisation
• Collaborate with Paid Search, Paid Social, and Programmatic teams to connect performance data with audience and behavioural insights, ensuring that marketing decisions are grounded in evidence
• Use storytelling with data to communicate valuable insights clearly and persuasively within detailed market research reports and client deliverables
• Translate insights into actionable recommendations that influence strategy, creative messaging, and media investment decisions
• Develop and evolve dashboards, models, and reusable assets to make insight generation more efficient and repeatable across clients and pitches
• Mentor junior team members, guiding research design and data storytelling
• Stay ahead of data, technology, and privacy trends, continuously assessing new tools, techniques, and platforms to enhance analytical capabilities
• Identify and shape opportunities to turn bespoke research into scalable, fee-earning data products or client solutions