App Store Optimization Manager, Goodnotes
12 Months Fixed Term Contract
£60-75k
Top-rated note-taking app
Be an early applicant
Top-rated note-taking app
201-500 employees
Be an early applicant
£60-75k
201-500 employees
Company mission
To empower people with knowledge through digital paper and innovations. We're reimagining what productivity looks like through a digital pen and paper!
Role
Who you are
- We are looking for a motivated and experienced ASO Manager to drive sustainable and scalable organic growth of our Goodnotes app on the Apple App Store and Google Play Store
- Proven track record of creating and implementing ASO strategies to drive downloads
- 5+ years ASO experience across Apple App Store and Google Play Store across multiple markets and languages
- Experience working with App Store Connect and Google Play Developer console as well as ASO tools like AppTweak or Data.ai
- Strong ability to analyze and report data, interpret trends, and make data-driven decisions
- Experience collaborating with design, content, and local growth marketing teams
- SEO experience preferred
What the job involves
- At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join a talented, distributed Growth Marketing team across Europe and Asia, looking after local growth marketing in our key markets, paid ads, CRM, and affiliates
- You will work alongside other marketers, designers, and the wider Goodnotes team to acquire new users
- Your expertise will play a key role in our growth and bring our app to new users globally
- App Store Strategy: Develop and execute ASO strategies to improve rankings, visibility, and downloads across the Apple App Store and Google Play globally
- Keyword Research & Optimization: Conduct ongoing keyword research to identify high-impact terms and integrate them into metadata, descriptions, and titles
- Creative Optimization: Partner with Creative Studio to create compelling app icons, screenshots, preview videos, and feature graphics that enhance click-through rates (CTR)
- A/B Testing: Plan and execute A/B tests to evaluate the performance of app store assets, including creatives, descriptions, and calls-to-action on both CSLs and CPPs (Custom Store Listings/Android and Custom Product Pages/iOS)
- Data Analysis: Monitor and analyze app performance metrics, identify trends, and provide actionable insights to improve rankings and conversion rates
- Competitive Analysis: Conduct competitive research to benchmark Goodnotes against competitors and identify opportunities for improvement. Present this information and findings regularly to stakeholders
- Localization: Optimize app store listings for international markets, ensuring they resonate with local audiences
Application process
- Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records
Salary benchmarks
Our take
Goodnotes is a digital note-taking tool for handwritten notes and (formerly) paper-based information. Thanks to its signature vector ink engine, the app delivers a precise and natural writing experience. It can read handwriting and allow users to search it, as well as convert it to text for easy sharing into other apps or even web pages. Goodnotes also supports importing, searching, and navigation through PDF, PowerPoint, Word, image files, and more.
The platform is available across iPhone, iPad and Mac. One of the leading note-taking solutions on the App Store (with over 14,000 positive reviews) it competes with apps like Notability and Paper by WeTransfer. Founded in Hong Kong, Goodnotes now operates across the UK with over 80 employees, working on building additional products alongside its core app.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Focus on employee wellbeing
"Company cares about each and everyones wellbeing. A monthly budget is provided for everyone to take care of their physical and mental wellbeing. You..."
Funding (1 round)
Jun 2020
$6m
SEED
Total funding: $6m
Company benefits
- Meaningful equity options in a fast-growing company
- Monthly budget for personal growth development & yearly budget for professional development
- Monthly health & wellness budget - used for gyms, massages, treatments etc.
- MacBook Pro/your choice of hardware
- Flexible working hours and remote working opportunities
- Annual offsite
- Noise cancelling headphones
- Work from home budget to upgrade your home office
- 30 days holiday (plus public holidays)
- Health insurance for you and dependants
Company values
- Dream big
- Be user obsessed
- Build great things
- Operate as an owner
- Win like a sports team
- Learn and grow fast
- Share our passion
Company HQ
London, UK
Articles
Leadership
Steven Chan
(Founder & CEO)Goodnotes was created from Steven's frustration with taking readable and reusable handwritten notes on his first iPad. Since then, the company has grown to millions of happy users.
Paul Onnen
(Senior Vice President of Engineering)Paul loves building things that help make people's lives better and they are using this experience to help Goodnotes be successful as we continue to grow.
Minh Tran
(COO)Minh is a seasoned people and business leader who is obsessed with searching for the world’s best talent and building winning teams that are highly skilled, innovative, and passionate.
Rowena Chung
(Director of Product)Rowena leads product discovery and strategy across Goodnotes' product group. She is committed to understanding the users’ needs and enhancing their productivity and experience with the app.
People progressing
Bret joined Goodnotes in 2018 as a senior software engineer. In 2023 he was promoted to a principal engineer.
Joined Goodnotes in 2021 as a Senior ML engineer and is now a Senior Engineering Manager, leading a product team to build an incredible AI productivity experience impacting millions of users.
Cam joined Goodnotes as a Senior Brand Designer and 3 years later became our Global Brand Design Lead!
Rammy joined Goodnotes as a Senior QA Engineer in December 2019, transitioned to QA lead after 2.5 years and again to QA manager after 4 months
Diversity, Equity & Inclusion at Goodnotes
Vivien Ko (People Ops Manager)
- We are a team of c 270, from 39 different countries... and still growing
- We believe diverse teams create better outcomes for users, teams, and businesses
- Learn more about one of our Female Directors https://www.goodnotes.com/blog/rowena-product-manager
- We know there's still a lot more we need to do - and we want you to be part of helping us on our DE&I journey!
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