CRM Manager, loveholidays

• Experience in developing CRM strategies within the online travel industry or a similar fast-paced, customer-centric environment
• Proven experience as a CRM Manager or in a similar leadership role
• Analytical skills and ability to leverage data to drive insights
• Experience in using CRM platforms and data analysis tools, preferably Braze
• Self-starter with a strong work ethic and the ability to thrive in a dynamic, fast-paced environment
• Excellent communication and stakeholder management skills
• Ability to manage and motivate a team
• Strategic thinking and problem-solving abilities
• Project management skills and experience

Desirable

• As a CRM Manager you'll play a pivotal role in accelerating loveholidays' customer retention and engagement strategies
• You, alongside one reportee, will be responsible for all automated campaigns across email, push notifications and in-app messaging, ensuring each customer receives the right communication, at the right time, via the right channels
• Lead the development and implementation of the CRM strategy, aligning with business objectives and customer needs
• Manage and mentor the CRM team, fostering a culture of collaboration, innovation, high performance and data driven marketing
• Collaborate with trading, supply teams and marketing teams to develop and execute CRM campaigns aligned with business goals, focusing on creating personalised experiences for customers and maximising the commercial opportunity
• Leverage customer data and analytics to identify opportunities for segmentation, personalisation, and automation
• Conceptualise and design effective CRM campaigns across multiple channels (email, push notifications, in-app messages) to drive customer engagement and conversion
• Conduct thorough A/B testing and other optimisation techniques to improve campaign effectiveness
• Analyse campaign performance to identify trends, measure ROI, and inform future strategies
• Stay up-to-date with the latest CRM trends, best practices, and emerging technologies

• TA Screening - 20 mins
• Virtual Interview with Head of CRM - 45 mins
• In-office interview present task to Head of CRM & Director of Organic Marketing + meeting with Senior People Business Partner & Head of Editorial - 1 hour 30 mins

• Discounted holidays for you, your family and friends
• 25 days of annual leave + bank holidays
• Company pension contributions at 5%
• Individual training budget for courses, seminars and memberships to professional bodies
• High degree of autonomy in a strong collaborative environment
• Cycle to work scheme, season ticket loan and eye care vouchers
• Hybrid working with 3 days working in our office (London) and 2 days WFH per week
• Sustainably sourced fruit baskets in the office kitchen
• Increased annual leave for long service
• Ability to buy and sell annual leave
• Enhanced maternity pay = 6 weeks of full pay and 20 weeks at 50% pay
• Enhanced paternity pay = 4 weeks of full pay

Total funding: $6.6m

Travel, both domestic and overseas, has been a huge part of the British economy since the late 20th century. In 2019, UK residents spent £43 billion on foreign holidays - almost double the amount spent a decade before.