Growth Marketing Specialist, Vivid Seats
+ Bonus + Equity
Ticket exchange and resale platform
Open for applications
Ticket exchange and resale platform
501-1000 employees
Open for applications
+ Bonus + Equity
501-1000 employees
Company mission
Vivid Seats' mission is to empower every fan to get to the live events that shape their most vivid moments and memories.
Role
Who you are
- Bachelor's degree in marketing, Advertising, or a related field
- Experience in Affiliate Marketing is a plus
- Understanding and experience with large affiliate platforms such as Impact Radius
- Understanding of Google Analytics
- Demonstrated ability to creatively conceive and execute strategic project plans
- Proactive, energetic, and optimistic disposition; strives to learn new skills and share knowledge with team
- Has incredible attention to detail and is capable of multi-tasking and coordinating several projects at once
- Ability to manage multiple tasks in a rapidly changing environment
- Team-driven mentality with intrinsic desire to learn from and support managers and peers
- Creativity, fearlessness, and an unwavering commitment to putting the customer first, elevating your team and ownership over outcomes
What the job involves
- As our Growth Marketing Specialist you will play an integral role in managing and scaling our Marketing and Affiliate channels
- This role sits on our industry leading performance marketing team and will have ownership of a comprehensive marketing program in the the exciting industry of live events!
- This role will be responsible for establishing, maintaining, and improving relationships with media publishers, influencers, and other affiliate partners
- Negotiate and manage contracts and commission structures for affiliates
- Manage relationships with key affiliate partners; understand drivers of performance and identify opportunities to increase volume
- Meet regularly with partners (via phone and in person as needed) to strengthen relationships
- Pull reports from affiliate networks and vendors and understand exactly what they mean and why
- Provide weekly insights and optimizations for each brand with program metrics such as number of affiliate partners recruited, conversion rates, number of conversions generated per affiliate, ROI, ROAS, etc
- 30 days:
- Complete new hire orientation, gaining the resources you need to be successful
- Learn how ticket marketplaces operate and how you will contribute to providing great experiences for our customers
- Acclimate to team and company norms, business objectives, and Vivid Seats values
- Review current marketing strategy and gain understanding of current and planned projects, cost and expected results
- Understanding of all affiliate strategies
- Understanding of current measurement platforms
- 60 days:
- Enhance our approaches, methods, or technologies to mitigate risks and improve efficiencies
- Dive deep into the data and share input in daily stand-ups + weekly performance reviews, making recommendations and highlighting insights
- Analyze media spend mix across the regions and strategies to help the company achieve a higher ROI on ad spend
- Assist with a testing roadmap that includes scaling existing affiliate strategies and introduce new partners to the marketing mix
- 90 days:
- Design and implement process improvements that positively impact the business
- Establish standard operating procedures for testing to effectively challenge legacy strategies and promote innovative ideas across affiliate
- Compile industry challenges, news, opportunities, and trends for the team to utilize towards greater strategy development and optimization
Our take
Founded in 2001, Vivid Seats is one of the leading online ticket marketplaces. The event tickets market is one of the biggest out there, expected to reach almost $85 billion by 2027, and the company has secured its place within it with partnerships with big players like ESPN, RollingStone, and the NBA.
The company's strategy has so far been based on massive public exposure through heavy spending on digital advertising, which has brought it great success to date. Its connects millions of buyers with thousands of ticket sellers each year, covering hundreds of thousands of different events.
Vivid Seats boasts high revenues and sustained growth, and went public in 2021. Following its listing on the NASDAQ, the company has been focusing on expanding operations and broadening its tech capabilities. A recent development is the company's Vivid Picks app, which combines live event and gaming experiences to target changing trends in the events ticket space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2014
$5.2m
SERIES A
Mar 2012
$3.9m
ANGEL
Total funding: $9.7m
Company benefits
- Health, dental and vision packages: BCBS PPO, HSA and HMO plans, mental heath and telehealth programs.
- Retirement and savings programs, continuing education opportunities, and rewarding performance incentives.
- PTO, mental health days, and maternity/paternity policies.
- Company-wide town-halls, hackathons, product demos, in-office happy hours, holiday and summer events, company-sponsored sports leagues and competitions.
- Gym membership fees, wellness weeks, access to on-site treadmill desks, bike storage, fitness classes, and inspiring office spaces.
- Hybrid working arrangements at accessible office locations. Company-provided laptops, monitors, & software in-office. Room for ideas (open floorplan with plenty of meeting rooms, quiet areas, and whiteboards), and coffee. We’re talking good coffee.
Company values
- We Raise the Bar: We shape our industry – we are the competition. We’re ambitious and disciplined teammates who make smart plays and get better every day.
- We Create Exceptional Experiences: Whether we’re engaging a fan, seller, partner, or teammate, we don’t compromise when it comes to their experience. We hold ourselves accountable and lean into every connection to make the moment count.
- We Embrace Change: In our world, the only constant is change and we’re ready for it. As a team, we’re energized by working with speed and agility to anticipate; we’re unafraid to be self-critical and we drive relentlessly to get the best results.
- We Enhance Communities: We invest in our communities inside and out. We’re united in raising awareness around causes close to our hearts and are passionate about giving back.
- We Commit as a Team: Above all else , we’re one team that trusts and supports each other –our unity gives us the strength to tackle even the most difficult challenges facing our business. Driven in our pursuit of the optimal, we constructively voice our perspectives, and when the best play is called, we move forward together.
Company HQ
West Loop Gate, Chicago, IL
Articles
Leadership
Eric Vassilatos
(Co-founder)Also Principal at Magnolia Capital and Managing Partner at SkyBox capital.
Stan Chia
(CEO)Board Director at 1871, and Board Member at the Georgia Institute of Technology. Former COO of GrubHub.
Salary benchmarks
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