Growth Marketing Specialist, GoodTime.io
$90-100k
+ Pre-IPO Stock Options
More information about location
AI for a more human hiring experience
Job no longer available
AI for a more human hiring experience
21-100 employees
Job no longer available
$90-100k
+ Pre-IPO Stock Options
More information about location
21-100 employees
Company mission
To create a future where every minute counts.
Role
Who you are
- 3+ years working in B2B growth marketing or paid media management, with demonstrated experience in end-to-end paid campaign processes, including setup, budget allocation, bid optimization, and ongoing performance tracking
- Extensive experience managing campaigns on key paid media platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads, experience in Metadata.io for management is preferred) with a hyper-attention to detail, accuracy in campaign and audience setup, targeting, and tracking
- Data-led decision making and analytical skills. You are expected to utilize ad platforms and analytics tools (e.g., Google Analytics) to measure ROI, track KPIs, and continuously refine campaign strategies based on data insights
- Self-starter in project and task management via Asana
- Experience working with CRM and marketing automation technologies such as Hubspot, Chili Piper, and Salesforce
- Creative and empathetic thinker; you always think customer first
- Proven ability to work effectively with cross-functional teams with a win-as-a-team mentality
- You thrive in fast-paced environments and can adapt quickly to shifting priorities
What the job involves
- As a Growth Marketing Specialist, you will be supporting the Head of Growth Marketing in developing and implementing marketing strategies to drive business growth via demand generation channels while improving spend efficiency.
- You will be tasked with reaching our target pool of prospects through paid media efforts to accelerate their value with GoodTime. You will also support the engagement of current customers through mediums such as email.
- This role will also be responsible for supporting other marketing team members in key functions such as ABM, events, affiliate marketing and more. We are data-driven in everything we do, and will test and measure personalized messaging across our funnel by audience segment. We are quick to find learnings, make optimizations and strategic pivots based on performance and data
- Partner with Head of Growth Marketing to drive digital marketing initiatives, including online paid advertising, email marketing, and other growth channels like events and affiliate marketing
- Design and execute growth-focused paid media strategies across digital channels (e.g., Google Ads, Meta, LinkedIn) to drive customer acquisition, engagement, and retention, and winback
- Drive paid media recommendations and optimization based on company’s demand and efficiency goals
- Work with the Head of Growth Marketing on creating experimentation roadmaps to quickly execute testing opportunities, validate hypotheses and scale effective outcomes
- Assist in the management and execution of alternative paid channels including affiliate partnerships, events, and review sites
- Write creative briefs and work with creative teams to design campaign assets and landing pages
- Regularly, measure and report on the impact of projects, and collaborate to scale efficient levers
Our take
Goodtime provides a software package that makes it easier for companies to schedule interviews. The platform uses algorithms to sync up availability between a business and the ideal candidates. This is intended to ensure that companies can schedule interviews effectively, while also improving the level of dialogue that they experience with candidates.
In short, Goodtime reduces the administrative burden involved with hiring. The automation of the interview process is integrated directly with applicant tracking systems, leading to a joined-up and efficient solution, and the company also maintains a live database of applicant data, enabling companies to schedule interviews faster than was previously possible.
Goodtime is just one of many solutions available in this area, with rivals including Calendly, YouCanBook, ADP Workforce Now and Doodle, but the business stands out from the competition by delivering a bespoke package, with full customization of requirements and pricing. An interesting development for the company is a first-of-its-kind integration with Uber for Business in 2023, letting users utilise vouchers for rides and meals for use by their prospective hires directly within interview invites.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2021
$9.5m
SERIES A
Oct 2018
$5m
SERIES A
Total funding: $16.7m
Company benefits
- Pre-IPO Equity - Get rewarded as an early part of GoodTime’s success
- Parental Leave - After six months, all employees are eligible for eight weeks of paid parental leave
- 401k Savings Plan - We help you save for the future automatically
- Home Office Subsidy - Want a new chair? Desk? Monitor? Whatever you need, we’ll reimburse you up to $500
- Flexible Time Off - Our Rest & Recover program keeps things flexible and doesn’t accrue—so you can recharge as needed
- Company Wide Remote Offsites - Twice per year, we fly you to fun locations so we can get to know one another in person
- Learning and Development Stipend - You’ll get $500 to level up your skills every year, no approval needed
- Competitive Medical, Dental, and Vision Insurance - We offer competitive plans and cover 99% of your premium
Company values
- Put the customer first: We are grateful for customers and work relentlessly to solve their problems
- Win as a team: We share info freely, communicate openly, and do what is best for the team before ourselves
- Inspire growth and passion: We inspire others with our passion for excellence, fighting stagnation, and learning from every failure along the way
- Speak candidly with care: We have the courage to speak up with constructive feedback, and to accept it—even when it’s tough
- Challenge the status quo: We challenge assumptions and make what others consider impossible possible
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Ahryun Moon
(CEO & Co-Founder)Business Administration Graduate of the University of Texas. Previously a Financial Analyst at Freescale Semiconductor and co-founder at Etch Keyboard, before founding GoodTime in 2016.
Peter Lee
(CTO & Co-Founder)Electrical Engineering Graduate of UC Berkeley. Previously a Software Developer at Guidebook and co-founder at Etch Mobile, before co-founding GoodTime in 2016.
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