Field Marketing & Events Manager, LogicGate
$75-110k
+ variable + equity
Cloud-based platform for governance, risk, and compliance
Be an early applicant
Cloud-based platform for governance, risk, and compliance
201-500 employees
Be an early applicant
$75-110k
+ variable + equity
201-500 employees
Company mission
To empower organizations and businesses to innovate and create a better world.
Role
Who you are
- 5-7 years of proven experience in field marketing, event management, or a related role, preferably within a B2B SaaS or technology environment
- Demonstrated ability to manage complex projects with multiple stakeholders, from planning through execution and post-event analysis
- Proficiency with event management platforms (e.g., Swoogo, Eventbrite, Bizzabo), CRM systems (Salesforce), and marketing automation platforms (Pardot)
- Strong analytical skills with experience tracking event performance, analyzing data, and reporting on ROI
- Exceptional organizational skills, attention to detail, and the ability to manage multiple priorities simultaneously in a fast-paced environment
- Excellent communication, negotiation, and interpersonal skills, with the ability to build rapport with internal teams and external vendors
- Self-starter with a proactive approach to identifying opportunities and solving problems
- Ability to travel frequently for events as required
- Experience managing event budgets, including forecasting, vendor negotiations, and cost optimization
- Travel Requirements up to 25% domestic and international
What the job involves
- As the Field Marketing & Events Manager at LogicGate, you will be instrumental in planning, executing, and optimizing our field events, conferences, and webinars to drive pipeline and enhance brand presence.
- You will work closely with cross-functional teams, including Sales, Marketing, and Product, to ensure our events are seamlessly integrated into our overall go-to-market strategy.
- Your role will involve managing all logistical and operational aspects of events, leveraging event technology, and tracking performance to demonstrate ROI.
- You will provide strategic insights to leadership, helping to shape our event strategy and identify new opportunities for engagement and growth
- Event Strategy & Management: Develop, plan, and execute a comprehensive calendar of field events, including trade shows, conferences, roadshows, executive dinners, and webinars. Ensure events align with business objectives and target audience engagement. Effectively communicate event strategies, results, and recommendations in key meetings
- Annual User Conference Leadership (USA & UK): Support the planning, development, and execution of LogicGate's annual user conference, across its USA and UK iterations, ensuring a high-impact experience that fosters community, showcases product innovation, and drives customer engagement in both regions
- Partner Event & Sales Dinner Management: Strategize, plan, and execute co-marketing events and exclusive dinners with key partners/sales leadership to expand reach, generate joint pipeline, and strengthen relationships within the ecosystem
- Logistical Oversight: Manage all event logistics, including venue selection, vendor negotiation, budgeting, contract management, booth design, materials shipping, and on-site execution
- Webinar Ownership: Collaborate with internal teams and external customers/partners to manage, executive and report-on ongoing webinars to raise brand awareness and align with like-minded brands
- Cross-Functional Collaboration: Partner closely with Sales, Channel, and Marketing teams to define event goals, target attendees, messaging, and follow-up strategies. Coordinate with Product teams for relevant demos and content
- Event Technology & Tools: Manage and optimize event-related technologies and platforms (e.g.,Swoogo, Zoom Webinars, Salesforce, Pardot) to streamline registration, communication, and post-event follow-up
- Budget Management: Own and manage the events budget, tracking expenses, negotiating favorable terms with vendors, and ensuring cost-effectiveness
- Reporting & Analysis: Establish clear KPIs for each event and track performance, including lead generation, pipeline contribution, and ROI. Generate comprehensive reports to demonstrate effectiveness and inform future strategies
- Lead Management & Follow-up: Collaborate with Marketing Operations and Sales Development Representatives (SDRs) to ensure efficient lead capture, routing, and timely follow-up post-event
- Content & Messaging Alignment: Partner with the content team to ensure event messaging, presentations, and collateral are compelling, on-brand, and tailored to the event's objectives and audience
- Industry Best Practices: Stay current with industry trends, event technologies, and best practices. Proactively recommend innovative approaches to enhance our event strategy and execution
Our take
LogicGate provides SaaS-based risk and compliance solutions to help companies track and automate changing, disorganized governance, risk, and compliance (GRC) processes. Its Risk Cloud and Risk Cloud Exchange platform prioritizes flexibility and ease of use, leveraging no-code capabilities to help companies efficiently optimize their risk-management process.
A Deloitte report suggests that a vast majority of companies are aware both of the need to improve their GRC practices and of the benefits that tech integrations could bring in addressing this vulnerability. GRC software like LogicGate could stand to win big as companies invest in keeping up to code - certainly, LogicGate has won significant investment to date, and has won a leading position in the GMC software market.
Indeed, businesses now recognize the importance of a robust and flexible risk-management strategy, hence LogicGate is addressing an urgent and growing demand. With the GRC software market expected to break the $50 billion mark globally by 2025, the company looks set to enjoy sustained and strong growth if it can stay competitive. Its 2021 series C funding was used to enhance its platform and expand its international presence.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 7 rounds)
Jul 2021
$113m
SERIES C
Dec 2020
$8.8m
LATE VC
Total funding: $156.6m
Company benefits
- 47 days off starting your first year, including paid volunteer time
- 12 weeks parental leave
- $1,000 annual educational stipend
- Ongoing learning and development
- Stock options and annual performance bonus opportunities
Company HQ
River North, Chicago, IL
Leadership
Matt Kunkel
(CEO & Co-Founder)Having studied at Indiana University, they spent 6 years at FTI Consulting, before working from 2011 to 2015 as a Director of Navigant Consulting. They left in July 2015 to co-found LogicGate as CEO.
Dan Campbell
(Co-Founder)They started their career as a Web Application Engineer at the University of Michigan before joining Navigant as a Senior Consultant. In June 2015 they co-founded LogicGate with Matt.
Jon Siegler
(CPO & Co-Founder)They worked as an Accenture Analyst for over a year before joining KMR Group, where they worked as a Senior Analyst for over 3 years. they spent almost 4 years as a Navigant Associate Director before co-founding LogicGate.
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