Lifecycle Campaign Specialist, Upside
$81-89k
+ Equity
More information about location
3-5 days a week in office
Mobile reward application for retail spending
Be an early applicant
Mobile reward application for retail spending
201-500 employees
Be an early applicant
$81-89k
+ Equity
More information about location
3-5 days a week in office
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- 2+ years of experience in CRM/lifecycle marketing or campaign execution, ideally in a consumer-facing business
- Experience working in CRM tools and with creative/technical stakeholders
- Attention to detail and the ability to manage multiple concurrent campaigns
- Strong communicator who thrives in a fast-paced, cross-functional environment
- Experience in user behavior and campaign performance optimization
- Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field
- Data-first decision maker with a test-and-learn attitude. Outstanding analytical and critical thinking abilities, and the capacity to interpret data into practical insights and achieve business results
- A collaborative approach with a proven ability to build strong, impactful partnerships across diverse teams
What the job involves
- We’re hiring a Lifecycle Campaign Specialist to support our retail go-to-Market (RGTM) efforts
- This role will be in charge of executing campaign strategies that activate and convert users around our retail launches, localized campaigns, and partner promotions
- You’ll support ad hoc and planned campaigns across email, push, and in-app with a focus on fast-turn delivery and high-impact messaging
- Implement lifecycle campaigns for merchant launches, promotions, and regional initiatives that boost consumer engagement through email, push notifications, in-app placements, and SMS
- Plan and manage campaign builds and QA processes across all core lifecycle channels: email, push, SMS, and in-app surfaces
- Collaborate with Product Marketing and RGTM collaborators to build content briefs, campaign timelines, and launch strategies
- Report on campaign performance, with recommendations for optimization
- Assist in outlining standard methodologies and identifying repeatable campaign templates
- Tools We Use:
- Iterable
- Email on Acid
- Jira
- Snowflake
- Segment
- Neustar/TransUnion Data Clean Rooms
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes. With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector.
Having secured investments in a 2022 round of equity funding, Upside expanded into mobile payments, growing its value to over $1.5 billion. Upside is moving to scale its operations by hiring additional talent and forming new partnerships with brands and businesses. As growing inflation impacts the cost of living, Upside's product will likely be increasingly appreciated by consumers and businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company HQ
Dupont Circle, Washington, DC
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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