Account Director, Kickstarter
Games
$145.7k
More information about location
Crowdfunding platform for creative projects
Be an early applicant
Crowdfunding platform for creative projects
201-500 employees
Be an early applicant
$145.7k
More information about location
201-500 employees
Company mission
To help bring creative projects to life.
Role
Who you are
- The ideal candidate is a proactive, relationship-driven professional with a deep understanding of one or more creative industries, strong communication skills, and a passion for empowering creators to bring their projects to life
- At least 5 years of professional experience working in their categories of focus, including a network of connections with the community and industry knowledge
- At least 3 years of experience with crowdfunding in their categories of focus
- Expert understanding of Kickstarter's platform, product and systems
- Demonstrated ability to collaborate, and execute on strategic plans that get data driven results
- Exceptional communication skills: adept at speaking and presenting to small and large groups, speaking to the press, and has the ability to represent Kickstarter in a positive light at industry events
- Strong sense of what makes projects within their categories of focus standout – ability to assess quality, innovation, creativity, and clarity of presentation when reviewing a campaign independently
- Bonus points if they are a creator within their categories of focus, entrepreneur, and/or Kickstarter creator
- Bonus points if they have professional experience and connections within an area of potential for Kickstarter (i.e. a domain where we don’t already have a strong audience)
What the job involves
- Kickstarter is seeking a passionate and strategic Account Director, Games to join our Outreach team
- This role sits at the heart of our efforts to connect with and support creators, playing a vital role in driving engagement and ensuring creators have the resources and guidance they need to succeed on our platform
- Reporting to the Head of Games, the Account Director, Games will work closely with cross-functional teams to develop and implement outreach strategies, cultivate relationships within creative communities, and advocate for creators' needs internally
- As the key contributor to the company’s strategy in the Games categories, they work across functions to develop and maintain key relationships and partnerships to strengthen Kickstarter’s community of Games creators
- They are responsible for maintaining and growing market share in the category though hitting key targets for acquisition of new business and retention of priority creators
- Creator Engagement & Support
- Build and strengthen relationships with creators in Kickstarter’s community, connecting with promising businesses and individuals who could use Kickstarter to bring impactful projects to life
- Track creator interactions using Kickstarter’s CRM, ensuring adherence to service-level agreements (SLAs) for curation and outreach support
- Own relationships with top-tier creators in the category of focus, assuring consistent communication to retain their business and collaborating with Kickstarter’s creator success team to support their launches
- Community Education & Development
- Develop and refine category-specific educational resources in collaboration with internal teams to better support creators
- Identify opportunities to educate and empower creators by sharing best practices, industry insights, and platform resources
- Serve as the face of Kickstarter within the category of focus, working with Kickstarter’s Communications and Marketing teams to pursue press appearances as well as in-person and virtual one-to-many community development opportunities
- Partnership & Ecosystem Building
- Establish and strengthen relationships with institutions and partners within the broader creative ecosystem to build Kickstarter’s referral pipeline
- Collaborate with industry stakeholders to expand Kickstarter's reach and visibility within key creative communities
- Negotiate the terms of deals
- Event Strategy & Representation
- Contribute to Kickstarter’s strategy for industry events, attending as a representative to engage with creators and industry audiences through networking and public speaking opportunities
- Leverage events to connect with new and returning creators, positioning Kickstarter as the go-to platform for their funding needs
- Strategic Outreach & Growth
- Own the strategy for category of focus, collaborating across the company to meet key targets for revenue, creator retention, and growth
- Advocate for Kickstarter in a competitive funding landscape, identifying and pitching new prospective creators while working to re-engage and win back those exploring alternate funding paths
- Gather market intelligence on industry trends and competing platforms to inform outreach strategies and positioning
- As appropriate, make the case for bringing on consultants with subject matter expertise related to key areas of growth. Take the lead on hiring, training, and managing their work
- Product Adoption & Feedback Loop
- Support the development and rollout of new product features and services by recruiting beta participants and driving adoption among priority creators
- Serve as an internal champion for the needs of creators, surfacing feedback on product, policies, and user experience to internal stakeholders and collaborating across teams to enhance the creator experience
- Work with cross-functional teams to make strategically informed recommendations about product policy improvements and contribute to their implementation
- Content & Marketing Collaboration
- Utilize Kickstarter’s category-specific curation channels to showcase creators' work and collaborate with marketing teams to feature priority creators across brand channels
- Develop strategies to highlight success stories and inspire new creators to engage with Kickstarter
Our take
Kickstarter is a crowdfunding platform that is dedicated to the creative ecosystem, providing its community of painters, musicians, filmmakers, gamers, and all other creatives with a space to raise money for specific projects.
Kickstarter Campaigns operate on an “all-or-nothing” basis, meaning that if a campaign misses a deadline, they don’t get any of the money pledged to their project, however, creators are able to set deadlines and funding goals themselves in order to make the success of their campaign more manageable.
The company also launched a new feature in early 2023, called Drip, which enables creators to receive continued support from backers through subscription-based payments, ensuring sustainable funding for their projects.
By ensuring creatives retain 100% ownership of their work, the company simplifies the fundraising process by eliminating the need for long and complicated grant application processes, donors asking creators to make modifications, or last-minute edit requests from investors. Since its launch in 2009, 22 million people around the globe have pledged over $7.2 billion to help fund projects such as the early version of Phoebe Waller-Bridge’s Fleabag.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2024
$100m
LATE VC
Mar 2011
$10m
EARLY VC
Total funding: $120m
Company benefits
- Work from home opportunities
- Three percent safe harbor 401K contribution
- Equity
- Healthcare coverage
- 16 annual paid vacation days + 25 annual paid volunteer hours to all full-time employees
- Yearly reimbursable stiped for Remote Working and Wellness
- Continuous Learning
Company HQ
Greenpoint, NY
Leadership
Everette Taylor
(CEO, not founder)Founder of ET Enterprises. Former CMO of Artsy and Skurt. They also previously worked as Head of Growth (Interim) at Microsoft China.
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