Marketing Manager, Asana
Marketplace & Strategic Partnerships
$146-166k
More information about location
3 days a week in office
Work management platform
Open for applications
Work management platform
1001+ employees
Open for applications
$146-166k
More information about location
3 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- You hold a Bachelor’s degree in Marketing, Business, or a related field
- You have 7+ years of experience in partner marketing or related fields, preferably in a B2B SaaS or technology environment
- You have a strong track record in developing and implementing successful partner-driven marketing strategies
- Your excellent communication and relationship-building skills allow you to engage stakeholders at all levels effectively
- You possess an analytical mindset, focusing on data-driven decision-making and measuring program effectiveness
- Experience with marketing tools and platforms such as Salesforce, Marketo, Tableau
- You thrive in a collaborative environment and are passionate about driving business growth through innovative partnerships
- If you're interested in this role and don't meet every listed requirement, we still encourage you to apply
What the job involves
- We’re looking for a strategic and collaborative Partner Marketing Manager to lead and execute impactful marketing strategies that enhance Asana’s visibility and value proposition through partner channels
- In this role, you will work closely with cross-functional stakeholders to create joint marketing plans and orchestrate go-to-market initiatives
- You will join a dynamic and globally dispersed team dedicated to accelerating Asana's growth and market reach through partnerships and fostering a thriving ecosystem
- Develop and implement strategic partner marketing plans that amplify Asana’s market presence and align with partner goals
- Collaborate with partners to build and manage effective co-marketing initiatives, including events, digital campaigns, and content marketing
- Lead and manage comprehensive joint go-to-market planning and execution to drive successful partner marketing recruitment and retention
- Establish and maintain strong relationships with key partners, facilitating seamless collaboration and growth
- Provide partners with training and enablement materials to ensure effective marketing of Asana’s products and solutions
- Define, track, and analyze key performance indicators to assess the effectiveness of partner marketing initiatives
- Utilize data-driven insights to continuously refine strategies and enhance the impact of marketing efforts
- Represent Asana in partner meetings, industry events, and joint initiatives to foster strong alliances and visibility
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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