Director of Marketing, Industrious
Go-To-Market Strategy
$160-180k
You will also be eligible for a target annual bonus of 15% of your base salary, calculated based on personal and company performance and Stock options
More information about location
Coworking & private office space
Job no longer available
Coworking & private office space
1001+ employees
Job no longer available
$160-180k
You will also be eligible for a target annual bonus of 15% of your base salary, calculated based on personal and company performance and Stock options
More information about location
1001+ employees
Company mission
To meet people where they are to deliver a better work experience.
Role
Who you are
- This is a role for someone who loves moving fast and trying new things
- You enjoy getting inside the psyche of your customers and understanding what makes them tick
- You’re as adept at writing content as you are at developing a content strategy that naturally engages them
- You can bring life to concepts and ideas in a way that excites and delights people
- As a leader, you inspire creativity and initiative from your team
- 5-10 years of progressive experience in Marketing within a complex, field GTM strategy function
- Proven track record of driving revenue performance and utilization within a lifestyle brand, luxury hospitality group, membership-focused organization, subscription-driven business, or something similar
- At least 3 years experience managing a high-performance, multi-channel marketing team
- Proven ability to successfully bring new products to market and drive change management initiatives
- Experience researching, developing, and deploying marketing tools, technologies, and automation solutions/strategies (Intellimize, Marketo/Hubspot, Google Optimizely, Sprout Social, etc)
- Strong executive presence and communication skills, with the ability to engage and inspire senior executives using results-oriented visioning
What the job involves
- It’s a career-defining opportunity to build out our Go-To-Market strategy, supercharging new member acquisition and existing member utilization across our network
- You’ll pin down our ideal customer profiles, define the problems we can solve for them, and lay out the best ways to market to, engage with, and nurture them to become future Industrious members
- A typical week could see you sitting down with our analytics teams to pick apart trends in the demographics of members who are expanding with us
- Having lunch with your peers and our executive team to brainstorm messaging that will hit just right for year-end selling
- Touring competitors' coworking spaces in New York City to understand their value propositions
- Spending heads down time writing the brief for our Q2 2024 campaign
- Joining the sales leadership weekly team meeting to listen to their latest insights and share yours; reviewing your team’s broker go-to-market strategy
- Meeting with your favorite consumer brand to grow our partnership with them
- Define a new way of building out our go-to-market strategy across our major customer segments
- Lead the strategic planning and briefing of all cross-channel marketing efforts
- Define our major customer personas and develop a creative communications and content engine to nurture them through their lifecycle with us
- Manage and nurture your team of direct reports, including specialists in Events, Broker Relationships, and Brand Partnerships
- Work cross-functionally with our Creative, Content, Performance Marketing, Marketing Operations, Sales, and Operations teams to build and launch campaign roadmaps
- Stay on top of industry trends and best practices in marketing, constantly striving to beat benchmarks and explore new frontiers in marketing strategies
- Analyze a large volume of business data into actionable insights for creative messaging and channel strategy
- Establish revenue-driving partnerships with local, regional, and national brands and business organizations
- Develop an effective affiliate marketing program and leverage local and national ambassadors
- Scale our broker partnerships segment to drive Enterprise and Strategic Sales growth
- Develop and activate a member communications strategy to drive greater utilization and retention of our members
- Work cross-functionally to create a new member onboarding program that promotes greater product use and ensures a consistently high-quality member experience
Our take
Industrious was founded in 2012 when its creators noticed that people often work d better in hotel lobbies and coffee shops than in traditional offices. This inspired the company to develop flexible workspaces that blend the casual environment of public spaces with the resources, security, and professionalism of an office setting.
Shared flexible workspaces are nothing new, but Industrious has successfully differentiated itself from larger competitors like WeWork by focusing on management contracts with landlords rather than leasing properties. The company has seen its revenue triple in recent years and has even taken over WeWork's former headquarters in Manhattan.
As demand for smaller, flexible office spaces grows, Industrious is thriving. With partnerships like CBRE and its expansion into key markets, the company is ready to capitalize on the shifting trends in office space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
GROWTH EQUITY VC
Aug 2019
$80m
SERIES D
Total funding: $322m
Company benefits
- Healthcare - We care deeply about the physical and emotional well-being of our employees. That’s why we offer a range of plan options through United Healthcare, including a variety of employer-paid plans that provide coverage for employees and their families
- Flexible Vacation Time - At Industrious we have a flexible PTO policy. This encourages people to enjoy life outside of work, recharge and look after their mental and emotional health. Take the time you need to have a balanced and fulfilling personal life
- Paid Parental Leave - Families come in all shapes, sizes, and types. We welcome each new addition with generous paid leave so that you can bond with your new child
- Learning & Development Grant - We’re committed to your professional development. We’re proud to offer a yearly grant so that you can take a class or learn a new skill
- Employee Resource Groups - These groups support, promote, and celebrate team members united around shared characteristics or life experiences
Company HQ
Union Square, New York, NY
Leadership
Jamie Hodari
(Co-Founder & CEO)Prior to Industrious, they co-founded and served as the CEO at Kepler, a rapidly growing experimental university that Scientific American called a "daring global experiment" to bring "top-tier instruction to the neediest parts of the planet."
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