Marketing Lead, Asana
UKI
£93-119k
More information about location
3 days a week in office
Work management platform
Open for applications
Work management platform
1001+ employees
Open for applications
£93-119k
More information about location
3 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- Deep experience in field marketing, regional marketing, demand generation, or integrated marketing within B2B SaaS or enterprise technology
- Strong track record of building marketing programs that support sales priorities, create pipeline, and influence account progression
- Experience owning or shaping marketing strategy for the UK, Ireland, or other mature B2B markets
- Strong commercial judgment, with the ability to turn broad business priorities into clear regional focus, trade-offs, and action plans
- Highly collaborative with exceptional sales partnership skills, showing confidence working alongside senior sales leaders, AEs, CSMs, and cross-functional teams
- Experience developing account-based or high-touch marketing programs for strategic accounts
- Strong event leadership skills, including the ability to act as a regional business owner for flagship events while managing the operational details required to deliver strong outcomes
- Ability to operate at different altitudes, moving seamlessly between regional strategy, stakeholder influence, campaign planning, and hands-on execution
What the job involves
- Asana is looking for a Marketing Lead, UKI to lead regional marketing across the UK and Ireland
- This is a high-ownership role for a marketer who can operate like a mini CMO for the region: shaping regional strategy, influencing go-to-market priorities, partnering closely with sales and customer-facing teams, and building programs that drive pipeline while strengthening Asana’s presence in market
- Success in this role requires strong commercial judgment, sharp prioritization, and the ability to translate global priorities into local market opportunities
- You’ll need to move confidently between strategic planning and hands-on execution - from identifying the right accounts, segments, and regional plays, to managing the detailed delivery of campaigns, events, executive programs, and follow-up motions
- The Asana Marketing team is responsible for fueling business growth and building a brand customers love
- We create campaigns and content to attract new accounts and inspire current ones to grow with us
- We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing
- This role is based in our London office with an office-centric hybrid schedule
- The standard in-office days are Monday, Tuesday, and Thursday
- Most Asanas have the option to work from home on Wednesdays
- Working from home on Fridays depends on the type of work you do and the teams with which you partner
- If you're interviewing for this role, your recruiter will share more about the in-office requirements
- Lead the UKI regional marketing strategy, defining the right plan, priorities, and investment mix in close partnership with UKI sales leadership and cross-functional stakeholders
- Translate business goals, market context, account priorities, and pipeline opportunities into focused regional programs with clear execution choices
- Act as a strategic partner to sales and customer-facing teams, aligning marketing activity to target accounts, priority segments, whitespace opportunities, expansion moments, and pipeline goals
- Build and execute an event-led regional marketing mix across flagship events, executive programs, customer moments, webinars, partner activations, and account-based plays
- Act as a key regional owner for flagship events such as Work Innovation Summit London, partnering with the central events team and UKI sales leadership to shape the regional approach, drive sales engagement, support strategic account participation, and ensure strong follow-up and pipeline impact
- Develop tailored programs for strategic accounts, partnering with AEs, CSMs, and sales leaders to create relevant, high-touch marketing moments that support account engagement and progression
- Help shape how Asana and Asana AI show up in the UKI market through relevant messaging, customer stories, executive engagement, partnerships, and regional activations
- Own regional execution end to end, from planning and stakeholder alignment through logistics, launch, follow-up, reporting, and optimization
Salary benchmarks
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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