Digital Marketing Manager, PingCAP
$102-122k
This role is also eligible to participate in PingCAP's Bonus and Equity Plan, as well as our Sales Compensation Plan
Open-source SQL database developer
Be an early applicant
Open-source SQL database developer
201-500 employees
Be an early applicant
$102-122k
This role is also eligible to participate in PingCAP's Bonus and Equity Plan, as well as our Sales Compensation Plan
201-500 employees
Company mission
To build the database of the future, made by developers, for developers.
Role
Who you are
- 4+ years of experience in performance marketing, paid advertising, SEO, and CRO, preferably within SaaS or tech industries
- Expertise in managing campaigns across Google Ads, LinkedIn, and other digital advertising platforms
- Strong understanding of CRO principles, with hands-on experience conducting A/B testing and optimizing user journeys
- Proven experience in SEO strategy development, keyword research, and technical SEO
- Data-driven mindset with proficiency in analytics tools like Google Analytics, Google Tag Manager, and marketing automation platforms
- Strong project management skills and ability to collaborate with cross-functional teams
- Familiarity with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo)
- Knowledge of open-source technologies, cloud computing, or databases is a bonus
What the job involves
- The Performance Marketing Manager will own PingCAP’s paid advertising initiatives, focusing on driving qualified traffic and conversions
- This role will also lead efforts in conversion rate optimization (CRO) and SEO to improve overall digital performance
- Success will require data-driven decision-making, hands-on campaign management, and cross-functional collaboration with demand generation, content, and product marketing teams
- Assist in defining our overall paid demand generation strategy across paid search, paid social, programmatic display, and/or sponsored publisher channels
- Work with 3rd party agencies to plan, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, Meta and Twitter (X)
- Develop strategies for Account Based Marketing (ABM), retargeting, audience segmentation, and multi-channel advertising to drive lead generation and brand awareness
- Leverage the customer’s buyer’s journey to architect innovative multi-channel engagement programs that will lead customer prospects from Lead > MQL > IQM > closed won
- Manage advertising budgets efficiently to maximize ROI and achieve performance targets
- Continuously test and iterate on ad creatives, copy, and landing pages to improve campaign outcomes
- Analyze website and landing page performance to identify friction points and areas for improvement
- Design and implement A/B tests and experiments to optimize user experience and increase conversion rates
- Collaborate with designers and developers to implement changes based on insights from testing and analytics
- Develop and execute an SEO strategy to improve PingCAP’s organic search rankings and visibility
- Conduct keyword research, on-page optimizations, and technical SEO audits to enhance site performance
- Collaborate with content teams to align content creation with SEO goals, ensuring relevance and high search rankings
- Monitor and report on SEO performance, making adjustments to strategies as needed
- Track and report on the performance of paid campaigns, CRO efforts, and SEO initiatives using tools such as Google Analytics, SEMrush, and ad platforms
- Provide actionable insights and recommendations to optimize digital strategies and achieve growth objectives
- Assist in establishing KPIs for paid media, CRO, and SEO efforts and regularly communicate results to stakeholders
Our take
Frustrations with the available database solutions are what inspired PingCAP. When three infrastructure engineers got together, their aim was to eliminate the issues with management, scalability and maintenance of databases by creating their own open source distributed database.
With worldwide contributions from like-minded developers, the cloud-based NewSQL database TiDB was created. It soon gained great popularity and so, being open source, is constantly being enhanced.
With the creation of a product that eradicates the problems faced when attempting to scale up traditional relational databases, a wealth of data migration tools and no vendor lock-in, TiDB is an attractive proposition for businesses that need future flexibility. Notable clients include China Zheshang Bank, PatSnap and leading Asian logistics company Ninja Van.
With the backing of $270 million Series D funding in 2020, TiDB continues to grow, and a portfolio of complementary products is in development. It also gained positive publicity from its receiving the award for Open Source Data Solution Provider of the Year from the Data Breakthrough Awards 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2020
$270m
SERIES D
Sep 2018
$50m
SERIES C
Total funding: $341.6m
Company benefits
- Competitive Compensation and Stock Options
- Health & Wellness
- Generous Company Holidays and Paid Time Off
- Fun Team Building Activities and Awesome Swags
- Remote Friendly Distributed Workforce
- Tailored Growth Path with Mentorship
Company values
- Customer success
- Deliver results with excellence
- Be open
- Be an owner
- Respect and empower people
- Think big, think long and think different
Company HQ
Sunnyvale, CA
Articles
Leadership
Max Liu
(Co-founder & CEO)Max worked in software and system infrastructure for over a decade, working at Wandou Labs. They co-founded PingCap in 2015, serving since as CEO.
Dongxu Huang
(Co-founder & CTO)Dongxu interned at Microsoft before spending 3 years as a NetEase Youdao Senior Software Engineer and working at Wandou Labs. They left in April 2015 to co-found PingCAP.
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