Senior Paid Media Strategist, Salesforce

Cross-Channel

$91-125.2k

Salary for Colorado-based candidates. Certain roles may be eligible for incentive compensation, equity, benefits.

Tableau

Excel

Google Sheets

Senior level

Chicago

Denver

World's leading CRM provider

Job no longer available

World's leading CRM provider

1001+ employees

B2BArtificial IntelligenceEnterpriseInternal toolsLead generationAnalyticsCloud ComputingSales

Job no longer available

$91-125.2k

Salary for Colorado-based candidates. Certain roles may be eligible for incentive compensation, equity, benefits.

Tableau

Excel

Google Sheets

Senior level

Chicago

Denver

1001+ employees

B2BArtificial IntelligenceEnterpriseInternal toolsLead generationAnalyticsCloud ComputingSales

Company mission

To empower companies to connect with their customers in a whole new way.

Job

Company

Role

Who you are

Minimum 5 years driving business impact through digital demand campaigns, preferably within the B2B or SaaS industries
Experience with content syndication programs, vendor management, and ad tech integration solutions, such as Integrate
Familiarity with paid media lead generation programs
Thrive in a fast-moving environment – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion
Organization, agility, and know-how to manage multiple projects at once
Exceptional oral and written skills
Collaborative/team mentality
Strong analytical thinker, driven problem-solver, and a curiosity to understand the why as well as the what
Proficiency in Excel and/or Google Sheets
Proficiency using data visualization tools such as Tableau and Datorama

What the job involves

As a Cross-Channel Strategist, you will lead digital demand generation for a suite of Salesforce products by supporting world-class B2B paid channel programs, including content syndication and third-party email
Along with owning relationships with vendors and ad tech partners, you will work cross-functionally with cloud strategists, integrated campaigns, operations, and media intelligence teams
Serve as the in-house expert on content syndication and third-party email, while lending support as needed across other key paid channels
Build and manage relationships with media vendors and ad tech integration partners
Partner closely with vendors to flawlessly execute end-to-end lead generation campaigns, including lead testing and troubleshooting
Collaborate with cloud strategy counterparts to help manage budgets, media strategy & planning, and achieve campaign targets
Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance
Provide regular campaign reporting insights and analysis in the form of frequent optimization updates and wrap-ups
Stay up-to-date on standard processes, industry trends, and strategies in the content syndication landscape

Our take

Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.

By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.

Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

-8% employee growth in 12 months

Glassdoor (4.1)

Trustpilot (1.5)

Company

Funding (last 2 of 4 rounds)

Jun 2001

$46.9m

SERIES D

Nov 1999

$13.2m

SERIES C

Total funding: $64.5m

Company benefits

With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year

Company HQ

SoMa, San Francisco, CA

Leadership

Marc Benioff

(Chair & CEO)

Previously Senior Vice President at Oracle Corporation for 13 years.

Parker Harris

(CTO)

Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.

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