CRM Lead, DFINITY
$125-175k
+ Bonus
Decentralized network for open apps
Be an early applicant
Decentralized network for open apps
201-500 employees
Be an early applicant
$125-175k
+ Bonus
201-500 employees
Company mission
To build, promote, and maintain the Internet Computer — the world’s first web-speed, internet-scale public blockchain.
Role
Who you are
- 7+ years of proven experience in CRM and email marketing
- 1+ years of marketing experience with blockchain/Web3 projects
- Expertise in data analytics suites and data integration from different channels
- Expertise with A/B testing and continuous improvement
- Excellent copywriting skills and spoken English (bonus points for being multilingual)
- Hands-on, proactive and diligent
- Keen interest in Crypto, Blockchain, DeFi, AI (comfort using decentralized Crypto software such as wallets, DEXs, etc. a plus!)
- An analytical mindset and a proven track record in driving successful email marketing campaigns
- Be process-driven, detail-oriented but also pragmatic and service-focused
- Competent working in a fast-paced environment
- Be able to work in a remote, distributed team
What the job involves
- In this role you will lead ICP’s efforts in Customer Relationship Management, in collaboration with the rest of the Global Marketing & Adoption team
- You will have the opportunity to adopt a CRM technology and implement it for the DFINITY Foundation, ensuring the principles of inter-departmental collaboration and transparency and data-driven decision making are fostered
- You will help develop target personas and create segmented email marketing campaigns to raise engagement and conversion – while at the same time supporting the high quality branding and messaging expected of the Internet Computer Protocol
- Additionally, you'll further develop the data analytics capabilities of the team, implementing the new Marketing Dashboard and supporting Leadership with relevant analyses and reports
- Working across multiple work streams and projects, you will be championing a user-first mindset for email marketing and data analytics, considering our key target audiences: developers, tech enthusiasts, enterprise, governments, and NGOs
- You will report into the Head of Marketing Strategy & Performance, and will work very closely with the Institutional Affairs, Adoption, Business Strategy, Growth, and Partnerships teams
- Plan and execute CRM campaigns and programs, ensuring branding and messaging consistency across all email marketing campaigns
- Ensure campaign testing and continuous data-driven improvement
- Work collaboratively with other teams to generate the campaign assets needed for CRM initiatives
- Engage with vendors for the selection of CRM infrastructure, manage the implementation with a structured project plan and engage internal stakeholders in the process, to ensure alignment and that needs from different teams are met
- Work with agency and internal designers to ensure highly engaging graphic and motion design assets are produced for email marketing campaigns
- Enhance user segmentation via data analysis and marketing research
- Develop User Journeys, Inbound Marketing campaigns
- Improve newsletters with testing and analytics
- Benchmark against best-in-class email marketing campaigns, identify unique opportunities, and remove friction along the customer journey
- Revamp the Marketing dashboard with the right source data and visual presentation
- Provide weekly reports and insights to the wider Marketing team and Leadership
Our take
A not-for-profit organization committed to carrying out scientific research, DFINITY offers a multitude of services, including supporting The Internet Computer, a blockchain-based web infrastructure designed to facilitate the creation of websites and hosting of servers, amongst other tasks. DFINITY defines itself as the first frictionless, limitless blockchain in the world.
DFINITY's team comprises cryptographers, operational experts and computing engineers looking to push the boundaries of existing blockchain solutions. It boasts an impressive number of scientific citations, demonstrating a continued commitment to advancing experimental technologies.
This public software development platform is created by independent data centers around the world combining computing power using an advanced decentralized protocol called ICP. In turn, this generational shift in computing aims to take on Big Tech and return the internet back to its free and open roots.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
23% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2018
$102m
EARLY VC
Feb 2018
$61m
EARLY VC
Total funding: $163m
Company HQ
Enge, Zürich, ZH
Articles
Leadership
Dominic Williams
(Founder, President & Chief Scientist)Having studied at King's College London, they founded Smartdrivez, System 7, and Fight My Monster. They worked until 2016 in Digital Assets at the School of Life, having founded DFINITY in January 2015.
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