Web Marketing Manager, OpenGov
$115-125k
OTE
+ Equity
Cloud ERP software for the public sector
Open for applications
Cloud ERP software for the public sector
501-1000 employees
Open for applications
$115-125k
OTE
+ Equity
501-1000 employees
Company mission
To power more effective and accountable government.
Role
Who you are
- This role requires a strong balance of creative, technical, and business acumen to drive measurable impact across the full marketing funnel
- Minimum of 5 years of experience in website management, ideally in a B2B SaaS or high-growth tech environment
- Expertise in WordPress and familiarity with front-end technologies (HTML, CSS, JS)
- Deep understanding of SEO, analytics, and performance optimization, and experience in SEO tools (SEMrush, Ahrefs)
- Proficiency with tools like Google Analytics, Tag Manager, Search Console, and Hotjar, Microsoft Clarity, etc
- Experience with CRO tools, Salesforce, Marketo
- Experience with AI tools for content, UX optimization, or web analytics (e.g., Jasper, Writer, Mutiny, ChatGPT)
- Strong project management skills and the ability to coordinate across teams and timelines
- Ability to balance creative, strategic, and technical thinking
- Proven ability to influence stakeholders, advise cross-functional partners, and represent website performance and strategy at leadership-level discussions
- Passion for public service and helping local governments thrive
What the job involves
- As Web Marketing Manager, you will own OpenGov’s website strategy and execution—turning it into a high-performing, AI-optimized growth engine
- Reporting to the Director of Demand Generation, you will focus on optimizing the website as a central driver of pipeline generation and customer engagement
- You’ll work closely with Product Marketing, Content, Marketing Ops, and RevOps to ensure the website aligns with GTM priorities and delivers measurable results
- You will act as a strategic advisor across departments, using insights to shape broader go-to-market and digital engagement strategies
- Own the web strategy: Develop and manage the website roadmap to support demand generation and product marketing initiatives
- Drive performance: Improve traffic quality, engagement, and conversion through experimentation, A/B testing, and user behavior analysis
- Optimize for lead generation: Build and enhance landing pages, forms, and CTAs to increase MQL volume and pipeline contribution
- Implement AI-first practices: Leverage AI tools for dynamic content, behavioral personalization, content generation, and analytics
- Advance SEO and content discoverability: Collaborate with content marketing to grow organic traffic through on-page and technical SEO
- Enhance UX and accessibility: Ensure the site experience is intuitive, inclusive, and aligned with our brand and user needs
- Track, analyze, and report: Maintain dashboards and deliver insights to improve decision-making and GTM effectiveness
- Coordinate web governance: Manage intake and prioritization of web requests, enforcing brand, performance, and messaging standards
- Web maintenance and compliance: Ensure ongoing site security, plugin and cookie compliance, accessibility, and mobile responsiveness across all pages
- Third-party platform management: Maintain and optimize third-party platforms such as Skilljar, Cvent, and marketing automation tools that support OGU web pages and event landing pages
- Influence cross-functional stakeholders: Present web performance insights and strategic recommendations that shape demand generation and product marketing decisions
Our take
As the world digitizes, governments must innovate their operations in order to deliver the highest standard of service. OpenGov offers cloud software products to help governments manage performance, improve budgeting, and visualize operational intelligence, as well as providing comprehensive open data.
OpenGov is the leader in local government software. Its cloud-based products, which aided a number of public agencies through the pandemic, include citizen services, procurement, budgeting and planning capabilities - made comprehensive by a series of strategic acquisitions. The company's coherent and integrated software solution significantly reduces the stress on government systems, allowing them to work smarter and better for their citizens.
OpenGov serves over 1,600 governments across the US, and continues to secure new clients. It also has made several partnerships towards improving its range of services which will enable it to remain a powerful tool for governments wishing to digitally transform.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2022
$50m
LATE VC
Oct 2021
$50m
LATE VC
Total funding: $228m
Company benefits
- Work from anywhere
- Unlimited vacation
- Mission-driven colleagues
- World-class healthcare
- Professional development
Company HQ
Trinidad, San Jose, CA
Leadership
Zachary Bookman
(CEO)Prior to co-founding OpenGov, was a Principal for Formation 8 and a Special Advisor with ISAF in Afghanistan, focusing on rule of law and governance.
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