Lifecycle Marketer, Mercury

$115.7-144.6k

US Salary dependent on location / Canadian employees (any location): CA$121,500 - $136,700 + Equity

Looker

Mid and Senior level

New York

San Francisco Bay Area

Remote from Canada, US

Banking services for startups and small businesses

Be an early applicant

Banking services for startups and small businesses

1001+ employees

FintechB2BBankingFinancial Services

Be an early applicant

$115.7-144.6k

US Salary dependent on location / Canadian employees (any location): CA$121,500 - $136,700 + Equity

Looker

Mid and Senior level

New York

San Francisco Bay Area

Remote from Canada, US

1001+ employees

FintechB2BBankingFinancial Services

Company mission

To make scaling tech companies simpler with a personalized banking stack for startups, and power the next generation of companies that will shape the American industry.

Job

Company

Role

Who you are

4+ years of experience in lifecycle or email marketing
Hands-on proficiency with email as a channel, and in enterprise-level marketing automation tools (bonus points for experience with Customer.io)
Experience using tools like Omni, Hex, Looker, or similar to analyze marketing experiments
AI fluency with demonstrated examples of optimizing workflows and campaigns with custom skills and/or agentic flows
B2B or B2C SaaS experience is a strong plus

What the job involves

As a Lifecycle Marketer and part of the larger Growth Marketing team, you will be responsible for strategizing and optimizing the customer lifecycle of Mercury users, with a focus on product adoption, cross-sell, and upsell
You’ll work closely with product marketing, data science, and engineering to maximize the number of users who use Mercury features and products and retain on the platform
Execute and optimize customer lifecycle programs that drive product adoption, cross-sell, and upsell
Partner with growth, product, and data teams to identify friction points in the user journey and build messaging strategies that address them
Own and iterate on customer lifecycle journeys — writing briefs, managing QA, setting logic, and analyzing performance to improve conversion
Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to product adoption and retention
Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value
Bring a test-and-learn mindset to the role — propose experiments, launch A/B tests, and iterate based on results

Our take

Frustrated by the archaic, fee-laden banking services offered to entrepreneurs, the founders of Mercury set out to create a better solution. They envisioned a platform that was dynamic, tech-driven, and free from unnecessary fees.

Mercury delivers on this vision by automating business payment processes, offering FDIC-insured accounts, and providing full API access, empowering entrepreneurs with greater control and efficiency. This approach stands in stark contrast to traditional startup banking, which often burdens young businesses with high fees and limited functionality.

By prioritizing user experience and offering a free service tier, Mercury has attracted over 200,000 businesses and achieved a $3.5B valuation as of 2025. As a rising unicorn in the stagnant world of startup banking, mercury is backed by substantial funding and poised for continued growth, constantly adding new features and expanding its team to further disrupt the industry.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

50% employee growth in 12 months

Glassdoor (4.5)

Trustpilot (4.1)

Company

Funding (last 2 of 5 rounds)

Mar 2025

$300m

SERIES C

Jul 2021

$120m

SERIES B

Total funding: $450.9m

Company benefits

Health, dental, & vision
12+ weeks of paid parental leave
$600 USD custom WFH equipment setup
Unlimited vacation policy (with a mandatory minimum)
Annual $1K learning & development budget
Paid 6-week sabbatical after the 5-year mark
Weekly $100 food budget
Monthly $100 wellness budget
Monthly $50 cellphone reimbursement
Pet-friendly offices with free tea and beverages, plus lunch and snacks
Unlimited vacation policy (with a mandatory minimum)
Retirement matching up to 4% of base salary (401K/RRSP)
Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility

Company HQ

SoMa, San Francisco, CA

Leadership

Jason Zhang

(Co-Founder & COO)

Jason graduated from Stanford University with a Bachelor of Science in Biology before spending over 4 years at Heyzap in Business Development.

Immad Akhund

(Co-Founder & CEO)

Immad graduated from the University of Cambridge with a Masters in Computer Science. He then worked as a Software Developer at Aquila and Bloomberg. He also founded Clickpass and Heyzap, and was a Part-time Partner at Y Combinator.

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