Marketing Coordinator, Italic
$50-70k
Marketplace for unbranded luxury goods
Open for applications
Marketplace for unbranded luxury goods
21-100 employees
Open for applications
$50-70k
21-100 employees
Company mission
To remove brands and labels from the equation, enabling manufacturers to earn significantly higher profits while passing “brand markup” savings onto customers.
Role
Who you are
- A bachelor's degree in Marketing, Business, Communications, or a related field
- A minimum of 1-2 years in a marketing or related role
- Proficiency in MS Office Suite and familiarity with marketing software (CRM tools, Online analytics, Google AdWords etc.)
- Excellent organizational and project management skills, with an ability to multitask and meet tight deadlines
- Strong communication skills, both written and verbal
- A collaborative mindset, with a commitment to working as part of a team to achieve business goals
- Self-motivated and solution-oriented, with a strong attention to detail
- Creative minded. You like to think of things from a unique perspective with a test & learn first mindset
What the job involves
- Coordinate and execute marketing strategies under the guidance of the marketing lead
- Assist in the development and management of marketing budgets
- Organize and manage marketing projects, maintaining schedules and ensuring all deadlines are met across various deployable channels
- Support the development and execution of marketing materials and campaigns, including digital, print, and event-based initiatives to achieve business goals
- Monitor, track, and analyze marketing performance data, and generate detailed reports on marketing metrics
- Support the team in researching market trends and competitive analysis
- Coordinate with external vendors and internal departments to ensure all marketing efforts are cohesive and aligned
- Assist in planning and managing events, including virtual and live events, webinars, and trade shows
Our take
Italic is a membership service that gives its users the chance to save up to 80% on goods from the world's top manufacturers. The platform showcases a wide variety of products, including everything from fashion to home décor. While some customers may be hesitant to pay a membership fee to access Italic's deals, the company states that 93% of new members break even on their first order.
What differentiates Italic from other discount shopping platforms is that it sources its products directly from manufacturers, rather than brands. For example, Italic showcases bags from the same factory that creates Miu Miu and Prada bags, which are unbranded. This allows Italic to offer its customers the same quality as luxury designer brands but at a fraction of the cost.
While Italic offers its members the chance to get their hands on luxury products for less, the company faces the significant problem of selling unbranded products to a market that is often obsessed with labels and brand identities. To address this, Italic offers a 30-day membership trial, refunds, and other perks such as free shipping, a gift concierge service, and 24-hour shopping support in order to attract and retain members.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-21% employee growth in 12 months
Company
Funding (1 round)
Dec 2018
$13m
SERIES A
Total funding: $13m
Company HQ
Walnut, CA
Articles
Leadership
Jeremy Cai
(CEO)As well as founding Italic, they have founded Not Pot in 2016 and Fountain in 2014.
Salary benchmarks
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