Italic is a contemporary brand that gives its users the chance to save up to 80% on goods from the world's top manufacturers. The platform showcases a wide variety of products, including everything from fashion to home décor.
What differentiates Italic from other discount shopping platforms is that it sources its products directly from manufacturers, rather than brands. For example, Italic showcases bags from the same factory that creates Miu Miu and Prada bags, which are unbranded. This allows Italic to offer its customers the same quality as luxury designer brands but at a fraction of the cost.
While Italic offers access to luxury products for less, the company faces the significant challenge of selling unbranded products to a market that is often obsessed with labels and brand identities. To address this, Italic provides perks such as free shipping, a gift concierge service, and 24-hour shopping support in order to attract and retain customers.
Steph
Company Specialist at Welcome to the Jungle