NBA/WNBA Sales Strategy Lead, Amazon
Live Sports Sales
$193.7-262k
The largest online retailer and technology provider
Be an early applicant
The largest online retailer and technology provider
1001+ employees
Be an early applicant
$193.7-262k
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- 7+ years of developing, negotiating and executing business agreements experience
- 7+ years of professional or military experience
- 7+ years of solving problems with technology in the Media & Entertainment Industry experience
- 7+ years of solving problems with technology in the Telecommunications industry experience
- 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- 7+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level
- 7+ years experience in the sports media, marketing, or sponsorship industries in a strategic and/or sales role
Desirable
- Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
- Experience working with or at the NBA and/or WNBA
What the job involves
- Lead the go to market ad sales strategy for NBA, WNBA, and other premium Live Sports at Amazon
- This role will report to the Head of Sports Sales Strategy and contribute in developing sales monetization strategies and annual go-to-market execution for U.S.based advertising solutions within our premium sports properties
- He/she will collaborate with the multiple external and internal stakeholders to deliver revenue growth across Amazon leveraging Amazon’s sports rights and partnerships
- Maintain firm grasp of the sports landscape inclusive of marketplace dynamics, fan consumption, media/sponsorship investment trends, league/team/athlete dynamics, content rights, and competitive trends to identify and assess opportunities
- Develop the vision and end-to-end strategy for your sports’ positioning, pricing, packaging, and execution across all revenue generating channels
- Partner with Business Intelligence and Pricing & Planning teams to develop quantitative analysis of supply/demand trends, including opportunity sizing of both traditional video channels and emerging/new sources (e.g., social, audio, content, etc.)
- Develop and execute annual go-to-market ("GTM") strategies maximizing Amazon’s rights by leveraging all demand channels and marketplaces (Upfront, Scatter, Programmatic)
- Partner with cross-functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets, including tactical week-to-week guidance and hands-on support
- Monitor sales pacing (to budget revenue and/or other goals) and Voice of Customer (VOC) to recommend adjustments to GTM strategies or tactical execution as appropriate
- Partner with Ads Marketing and Measurement teams to develop customer-facing positioning and sales materials to increase demand
- Collaborate with the League(s), internal teams, and third-party partners on developing partnership opportunities and innovation
- Drive growth of Amazon’s broader video advertising offerings, supporting Amazon Ads org goals on revenue, product adoption, advertiser maturity advancement, etc
- Assist in global, national, and regional sales enablement as needed
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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