Marketing Automation Manager, EverCommerce

• This role is ideal for someone who enjoys owning execution and systems, takes pride in quality and operational excellence, and wants to deepen their expertise in marketing automation within a Product-Led Growth (PLG) environment
• 4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
• Hands-on experience building and managing campaigns in Braze (or similar platforms such as Marketo, HubSpot, Iterable, or Customer.io)
• Strong understanding of segmentation, triggers, personalization, and automated journeys
• Experience supporting experimentation (A/B testing) and performance optimization
• High attention to detail with a strong QA mindset
• Ability to manage multiple initiatives in a fast-paced, cross-functional environment
• Strong communication and collaboration skills

Desirable

• The EverPro business within EverCommerce offers business management solutions that help home and field service small businesses work more efficiently and improve every touchpoint with their customers
• Software solutions customized for field services, landscaping, pest and lawn, remodeling and roofing help these businesses with everything from scheduling and tracking jobs, to quoting, invoicing and payments processing, to customer relationship, review and reputation management
• The Invoicing vertical within EverPro focuses on business management and payments solutions for small service businesses through our Invoice Simple and Joist products
• These solutions help service professionals efficiently manage their business finances, from creating estimates and invoices to processing payments and tracking jobs
• Our products serve hundreds of thousands of freelancers, solo entrepreneurs and microbusinesses across hundreds of industries across multiple geographies
• We’re looking for a Marketing Automation Manager to join the EverPro Lifecycle Marketing team, supporting two fast-growing mobile invoicing products: Joist and Invoice Simple
• In this role, you’ll be responsible for designing, building, and operating scalable lifecycle journeys that support customer engagement, feature adoption, retention, and revenue growth
• You’ll translate lifecycle campaign direction into high-quality execution across email, push notifications, and in-app messaging—ensuring journeys are reliable, maintainable, and effective
• Journey Architecture & Automation
• Design and implement automated lifecycle journeys aligned to onboarding, activation, adoption, retention, and win-back use cases
• Translate campaign briefs and experience direction into:
• Channel sequencing and coordination (email, push, in-app)
• Entry and exit criteria
• Trigger logic, suppression rules, and timing
• Ensure journeys are scalable, maintainable, and aligned with platform and data constraints
• Campaign Execution & Delivery
• Build and launch lifecycle campaigns in Braze with accuracy and attention to detail
• Implement segmentation, personalization, and dynamic content
• QA all campaigns to ensure correctness, compliance, and on-time delivery
• Support localization builds when needed
• Quality, Risk & Reliability
• Own execution quality and delivery standards across lifecycle programs
• Monitor and troubleshoot data issues, broken journeys, and delivery failures
• Proactively identify executional risks that could impact customer experience or business outcomes
• Escalate risks early and recommend mitigation approaches
• Experimentation & Optimization Support
• Execute A/B tests and experiments accurately and consistently
• Ensure test setups align with defined hypotheses and success criteria
• Validate data integrity and flag anomalies or execution-level insights
• Support iteration by ensuring experiments are clean, repeatable, and scalable
• System Leverage & Continuous Improvement
• Build reusable journey patterns, templates, and documentation
• Reduce manual work and rework through better system design
• Improve lifecycle execution efficiency and scalability over time
• Contribute to shared standards and best practices within the lifecycle team
• Collaboration
• Partner closely with Lifecycle Marketing Managers, copywriters, designers, and analysts
• Provide feasibility guidance and executional recommendations during planning
• Act as a trusted automation partner, balancing speed, quality, and scalability