Product Marketing Executive, Healthera

• You're 3-4 years into your marketing career, ideally in a demand gen, growth, or PMM role at a SaaS or tech company
• You've used HubSpot hands on: building emails, managing lists, setting up workflows and nurture sequences
• You can write copy that adapts to different audiences and actually drives action, not just engagement
• You've been close to MQL targets and pipeline metrics, you know what it takes to move them
• You're self-sufficient enough to take a brief and run with it, without needing day-to-day direction
• You manage your own workload well, flag blockers early, and follow through on what you commit to

Desirable

• Executing campaigns across email, in-app, and digital channels with a clear focus on generating and converting MQLs
• Building, scheduling, and sending marketing emails and nurture sequences in HubSpot including pharmacy facing B2B and patient-facing B2C communications
• Owning HubSpot workflows and sequences that move prospects through the funnel from first touch to sales-ready
• Monitoring MQL volume, engagement rates and conversion: flagging what's working and pushing to improve what isn't
• Maintaining contact lists, segmentation, and workflows to ensure the right messages reach the right audiences
• Writing clear, compelling copy across formats: emails, landing pages, one-pagers, in-app messages, and social content
• Supporting product and feature announcements, turning briefs into polished communications across every channel
• Producing and maintaining sales collateral, pitch decks, one-pagers, case studies, and objection-handling guides
• Keeping materials current as the product evolves so the sales team always has something they're proud to send
• Supporting go-to-market launches with targeted campaigns that drive measurable uptake

• Intro call (15-25 minutes)
• Practical Exercise
• In-person interview
• Culture Check / Reference Check