Customer Marketing Manager, Demandbase
Contractor
Hourly rate: $58- $68/hr
Go-To-Market engagement & marketing software
Be an early applicant
Go-To-Market engagement & marketing software
501-1000 employees
Be an early applicant
Hourly rate: $58- $68/hr
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- This candidate ideally has deep expertise in account-based marketing methods and practices and is able to use MarTech to deliver extraordinary campaigns and measure business outcomes
- 3-5 years of progressive customer marketing experience with specific focus in retention and product adoption
- Ideal candidate has account-based marketing experience in B2B SaaS environments
- History of creating and delivering multi-channel customer campaigns that produce measurable results
- Great partnership skills, with experience collaborating with high-energy, direct sales & CS teams
- Advanced proficiency in Salesforce, WordPress, Asana, DemandbaseOne, Sendoso, On24, ChurnZero, Stensul, and other MarTech tools
- Demonstrated expertise in data analytics, with the ability to translate complex datasets into actionable campaign strategies
- Proficiency in setting and tracking campaign-specific KPIs and attributing revenue to campaign efforts
- Deep understanding of B2B SaaS industry trends and the ability to apply this knowledge to campaign strategies
Desirable
- Highly efficient team player who can work independently in a fast-paced, sometimes ambiguous environment
- Energy and capacity to manage multiple complex initiatives simultaneously
- Self-starter with a track record of building new capabilities to drive growth
- Meticulous attention to detail coupled with strategic thinking abilities
- Experience in ROI modeling for campaign initiatives
- Proficiency in change management to drive the advancement of customer marketing
- Creativity in developing campaigns to drive retention and product adoption
What the job involves
- We are seeking a highly motivated and detail-oriented Customer Marketing Manager to join our team on a contract basis
- This role is focused on driving customer retention and product adoption through innovative marketing strategies
- You will work closely with cross-functional teams to deliver impactful communications, foster customer engagement, and enhance customer experience
- Develop and execute comprehensive customer campaigns across physical and digital channels to assist with retention and product adoption
- Create, optimize, and analyze end-to-end customer campaigns, including virtual live events, webinars, emails, newsletters, in-app notifications, direct mail, product feature support, and more
- Create content strategies and thought leadership materials for persona-based customer engagement
- Utilize advanced data analytics to derive actionable insights, make data-driven decisions, and optimize efforts toward pipeline goals
- Stay at the forefront of industry trends, continually innovating our approach to engaging, and retaining customer accounts
- Foster strong relationships with key stakeholders, ensuring seamless Sales/CS and Marketing alignment
- Manage and optimize the allocated Customer Marketing budget to maximize ROI
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company values
- We win together - At Demandbase, we go beyond collaborative. We have each other’s backs. We celebrate our victories and support each other during difficult times
- We make our customers successful - We believe that customer success is the responsibility of the whole company. Each one of us plays a role. Our energy is focused on customer satisfaction and success
- We are real - We are authentic and approachable. We are transparent in our communication — both the good and the bad. We don’t shy away from tough decisions
- We do what we say we will do - What we do, we do well. We are accountable for our actions. We make commitments, and then live up to them
- We innovate with intention - Innovation happens across the company. We try new things. We take risks. We measure everything and double down on the things that work, and learn from the things that don’t
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Demandbase
- Our employee resource groups (ERGs) provide spaces for community and connection, real talk, and education. With the support of Demandbase leadership, ERGs amplify the voices of members throughout our company and help us navigate the road to becoming a diverse, equitable, and inclusive culture. Groups include Black Impact Group, Hispanic/Latinx Group, Women’s Group, Neurodiversity Group & LGBTQ+ Group.
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