Brand Strategy Insights Manager, Tinder
$120-125k
Office located in West Hollywood, CA
Swipe-based dating app
Open for applications
Swipe-based dating app
501-1000 employees
Open for applications
$120-125k
Office located in West Hollywood, CA
501-1000 employees
Company mission
To power and inspire realconnectionsby making meeting easy and fun for every new generation of singles.
Role
Who you are
- 7+ years in consumer insights, market research, brand strategy, or related fields
- Proven ability in designing and conducting qualitative research (IDIs, focus groups, ethnographies) and translating complex consumer insights into strategic business recommendations that drive measurable results
- Experience with interpreting brand health tracking studies and ability to explain the “why” behind movement. Extensive experience in developing brand strategy narratives, briefs, and positioning statements
- Exceptional storytelling skills, able to communicate complex insights simply and persuasively to marketing stakeholders
- Familiarity with creative testing methodologies, message optimization, and campaign effectiveness metrics
- Proactively monitor cultural trends, youth subcultures, and social conversations to keep the brand relevant and resonant
- Hands-on experience using social listening and cultural trend analysis tools
- Experience with quantitative analysis, survey data interpretation, and collaboration with analytics teams and plus
- Thrives in a fast-paced environment and embraces change
- Passionate about learning, experimenting with new research methods, and staying ahead of cultural and market shifts
What the job involves
- We are looking for a Brand Strategy Insights Manager to join our Marketing team, reporting into the Director of Global Brand Strategy.
- As the Brand Strategy Insights Manager, you will provide the insight-driven foundation that shapes Tinder’s brand messaging, creative direction, and cultural relevance.
- You will drive strategic decisions by deeply understanding our customers—their values, behaviors, and cultural context—through qualitative research, brand tracking, social listening, cultural insight, and trend analysis.
- This role will be pivotal in shaping marketing strategy, creative development, campaign effectiveness, and ensuring our initiatives resonate authentically with Tinder’s global audience
- Qualitative Research Leadership: Develop and implement strategic qualitative research initiatives, including IDIs and focus groups to uncover deep user insights, cultural contexts, and white space opportunities. Translate qualitative findings into actionable insights that influence brand strategy, marketing campaigns, and messaging frameworks
- Creative Testing & Campaign Evaluation:Design and execute creative testing plans, partnering with the Marketing team to optimize messaging and campaigns prior to launch. Assess the impact of marketing initiatives on brand metrics and audience perception, and provide strategic recommendations based on performance analysis
- Cultural Insights & Trend Spotting:Develop cultural foresight reports, identifying emerging trends, evolving social norms, emergent youth cultures, and potential disruptions to the dating landscape, enabling proactive strategic planning. Leverage social listening tools and digital ethnography to uncover emerging themes, track competitor narratives, and identify cultural moments where Tinder can play an authentic role. Cultivate and leverage strategic relationships with academics and matchmakers, translating their expertise into cutting-edge insights that inform Tinder's brand strategy and keep us at the forefront of dating trends. Partner with Analytics, and Product Research to mine Tinder for interesting, actionable trends, including looking at existing user behavior trends and designing and implementing quantitative surveys as needed
- Stakeholder Influence & Communication: Act as the voice of the customer – uncover and evangelize relevant insights and recommendations to cross-functional marketing stakeholders, including Brand, Creative, Social, and PR teams on an ongoing basis. Partner closely with quantitative and product partners in order to gain a 360 understanding of customer needs. Craft compelling, story-driven insights that inspire strategic alignment, guide content development, and inform integrated campaigns
- Brand Health Tracking & Research Strategies: Support the management of comprehensive brand health studies tracking awareness, consideration, sentiment, brand attributes etc. Act as Brand Strategy voice in evaluating innovative research methodologies and tools, testing new vendors and technologies in qualitative research, cultural analysis, and brand measurement
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sing-ups and swipe-based interface, have revolutionized the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalize on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company HQ
Sunset Strip, West Hollywood, CA
Leadership
Jonathan Badeen
(Co-Founder)Previously Director of Design at Casting Networks before starting Tinder in 2012. Served as the Chief Strategy Officer at Tinder from 2016 to 2022.
Sean Rad
(Co-Founder)Received an honorary degree from the University of Southern California Marshall School of Business. Founder of Rad Fund.
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