Senior Field Marketing Manager, Workiva

West Region

$106-172k

Offers a discretionary bonus typically paid annually & Restricted Stock Units granted at time of hire

Salesforce

Quicksight

Senior and Expert level

Remote from US

More information about location

Software for sustainability, GRC & financial reporting

Be an early applicant

Software for sustainability, GRC & financial reporting

1001+ employees

B2BEnterpriseComplianceAnalyticsData AnalysisCloud Computing

Be an early applicant

$106-172k

Offers a discretionary bonus typically paid annually & Restricted Stock Units granted at time of hire

Salesforce

Quicksight

Senior and Expert level

Remote from US

More information about location

1001+ employees

B2BEnterpriseComplianceAnalyticsData AnalysisCloud Computing

Company mission

To power transparent reporting for a better world.

Job

Company

Role

Who you are

6+ years of experience in field marketing, event management, or demand generation, specifically within the B2B SaaS or technology sector
Experience managing end-to-end event logistics and regional marketing programs that drive measurable pipeline growth
Undergraduate degree or equivalent combination of relevant career experience and expertise

Desirable

Remote role; location in the Western U.S. region preferred
Data-Driven Pipeline Strategy: Proficiency in Salesforce (SFDC) and QuickSight to conduct analyses and provide recommendations on field programs to achieve regional pipeline goals
Cross-Functional Collaboration: Proven ability to achieve results working with Sales Leadership, extended marketing teams, and partners
Operational Autonomy: Self-motivated and innovative, with the ability to lead projects independently and within a close team in a fast-paced, matrixed environment
Agile Project Management: Highly organized and efficient, with the ability to develop and measure an evolving regional plan
Strategic Communication: Strong ability to clearly communicate new ideas, programs, processes, and outcomes to both internal and external stakeholders

What the job involves

As Senior Field Marketing Manager for the West region, you will own the strategy and execution of regional field marketing event programs, driving pipeline generation and revenue acceleration across Workiva’s GTM programs
You will act as the primary marketing partner to regional sales leadership while aligning with cross-functional teams to build and execute field event programs on time and within budget
This is a high-impact, execution-oriented role where strategic planning meets world-class event production. Success requires a talent for translating marketing vision into field activations that accelerate the sales cycle, a collaborative mindset to partner with sales leads, and the operational rigor to thrive in a high-velocity enterprise SaaS environment
Lead the West region’s event marketing strategy by translating demand generation campaigns into high-impact regional plans, including ownership of targeting, tactics, logistics, metrics, and budget
Align the regional field marketing calendar with sales priorities, pipeline, and revenue goals, focusing on flawless execution and a superior end-user experience to accelerate the buyer’s journey
Deliver engaging and creative events and experiences that elevate Workiva’s brand and drive qualified engagement aligned to revenue marketing priorities
Serve as a trusted partner and advisor to sales leadership, driving cross-functional alignment across regional sales teams, ISRs, partners, and industry principals
Develop partner-inclusive programs by collaborating with partner marketing and sales teams to execute joint event initiatives aligned to regional priorities
Partner with marketing stakeholders to integrate relevant messaging, use cases, and assets into event tactics tailored for regional personas and segments
Leverage data insights to continuously measure and optimize regional field marketing programs, ensuring a direct impact on future strategy and ROI
Architect targeted 1:1 account-based event programs for top regional accounts in collaboration with sales and ABM leadership
Reliable internet access for any period of time working remotely, not in a Workiva office

Our take

For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.

Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.

Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

5% employee growth in 12 months

Glassdoor (4.4)

Company

Funding (last 2 of 4 rounds)

Oct 2014

$0.7m

EARLY VC

Dec 2012

$30.7m

SERIES C

Total funding: $46.9m

Company HQ

Ames, IA

Leadership

Julie Iskow

(CEO)

Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.

David Haila

(CTO)

David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.

Jill Klindt

(CFO & EVP)

Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.

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