Digital Marketing & Strategy Vice President, Live Nation
$160-200k
More information about location
Office located in 26th Street, NY
Entertainment events promoter and producer
Job no longer available
Entertainment events promoter and producer
1001+ employees
Job no longer available
$160-200k
More information about location
Office located in 26th Street, NY
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Bachelor's degree in a related field preferred
- 8-10 years experience managing the use of and/or relationships with digital distribution and social platforms
- Experience leading and managing a dynamic team across different markets/time zones
- Extensive knowledge of and passion for the music market
- An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
- Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
- The highest attention to detail
- Track record building and maintaining strong business relationships
- Strong oral/written communication skills
- The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
- Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
- Experience working with social management and listening platforms
- Experience working with content management systems; especially Wordpress
- Knowledge using basic audio, photo and video editing programs
- COVID-19 vaccination series and booster shot is a mandatory requirement for this position
What the job involves
- Roc Nation is seeking a Vice President of Digital Marketing and Strategy
- This position reports to the Chief Digital Officer and serves as a key member of the Roc Nation digital department leading the digital music teams - Management, Distribution and Publishing
- They will help plan, develop and execute digital strategies across a diverse roster of artists and ensure campaigns are at the highest level along with supporting immediate leadership needs
- Responsibilities will include managing the digital music team, business development, locating revenue generating opportunities, managing partner relationships, executing promotional campaigns, designing and implementing creative marketing plans, securing digital merchandising/playlisting, facilitating requests between artists/partners/managers and maintaining artists’ web and social platforms
- Content Marketing: Develop and execute digital marketing, sales/commerce and content distribution strategies for clients; prepare pitches to key digital, mobile, and online promotional partners to secure retail/social campaigns and marketing opportunities for releases
- Partner Management: Support and manage relationships with key digital partner accounts; liaise with label/distribution teams and artist management partners to execute digital commerce plans and marketing initiatives
- Content Development: Produce and publish digital content, including text, images, videos; liaise with artist and their team to develop artist generated content
- Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles and Roc Nation properties
- Creative Marketing and Revenue Development: Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue
- Reporting and Analysis: Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners
- Other Priority Marketing: Develop and execute content release campaigns, tour promotions and other marketing efforts as needed around artist launches
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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