Customer Marketing Manager, Webflow
$118-182.4k
+ Equity ownership (RSUs); Salary dependent on location
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Job no longer available
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Job no longer available
$118-182.4k
+ Equity ownership (RSUs); Salary dependent on location
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- Bachelor's degree is required
- 4+ years of relevant marketing experience with at least 3+ years of customer marketing in the B2B enterprise space\
- Great customer and executive stakeholder communications skills
- Creative and inventive problem solver with extreme attention to detail
- Thrive in a fast-paced environment juggling multiple projects at once
- Proven ability to work cross-functionally, particularly with Sales, Customer Success, Marketing, Product and creative teams
- A customer-first approach with a passion for storytelling and relationship building
- Enjoy and have a track record of success in a dynamic, sometimes ambiguous environment
What the job involves
- We’re looking for a dynamic Customer Marketing Manager to scale our customer marketing program across digital, community, brand, and lifecycle channels
- This person will play a crucial role in engaging and delighting our customers, transforming them into passionate advocates of the Webflow brand
- Working closely with the Head of Customer Marketing, you will become a resident expert on our customers–collaborating closely with our go-to-market teams to help accelerate pipeline, producing compelling customer stories, growing Webflow’s presence on third party review sites, and launching meaningful customer-first programs that drive business impact
- Reporting to the Director, Brand Marketing
- Build and maintain relationships with our most strategic customers, acting as their internal champion and advocating for their success
- Work closely with customer success, sales, product marketing and comms teams to identify and craft stories to support our go-to-market initiatives
- Produce rich customer stories across all formats, channels and full-funnel activities including blogs, case studies, videos, webinars, speaking opportunities, etc
- Create playbooks and repeatable processes for how we include customer stories in our company’s most pivotal initiatives including product launches, events, and brand campaigns, ensuring the customer voice is represented throughout
- Scale our sales reference program by managing the full end-to-end lifecycle from request to customer outreach and measurement, and operationalize how we grow our reference pool over time
- Collaborate with the marketing events team to source a pipeline of customer speakers for local and regional events; support with speaker selection, prep, and ensure a positive customer experience throughout the engagement
- Spearhead creative programs for how we recognize and celebrate our customers at scale through our Webflow Awards program, gifting, and more
- Own relationships with third-party review platforms such as G2, develop review campaigns, and create quarterly G2 content including blogs and social media posts
- Identify opportunities to continuously optimize and scale customer engagement and advocacy efforts
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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