Merch Marketing Specialist, Live Nation
Insomniac
$75-90k
More information about location
Office located in Calabasas, CA
Entertainment events promoter and producer
Job no longer available
Entertainment events promoter and producer
1001+ employees
Job no longer available
$75-90k
More information about location
Office located in Calabasas, CA
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Bachelor’s Degree in Marketing or related field
- 3+ years’ experience in ecommerce, entertainment marketing, or event production background preferred
- Strong multi-channel marketing experience including social/digital media
- Successful management of multiple clients, teams, and budgets
- Solid knowledge of online marketing tools and best practices
- Demonstrable experience with SEO/SEM, Google Analytics, Meta Analytics and CRM software
- Experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms
- Strong understanding of social media platforms, trends, and measurement approaches
- Knowledge of digital media planning, buying, and optimization
- Familiarity with maintaining, managing, and optimizing paid marketing campaign
What the job involves
- The Merch Marketing Specialist will be responsible for leading and executing marketing content distribution strategies across new media platforms while developing new digital business opportunities and growth
- This role requires an experienced digital leader to define the strategic plan for all digital channels
- This role reports to the Director of Brand Strategy. This position will be fully in office
- Create scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization
- Oversee and manage day-to-day marketing plan implementation and budgets
- Analyze past performances of related efforts to determine how to reach targeted demographic for maximum sales
- Oversee effective street team and grassroots marketing efforts with internal teams and local market contacts
- Drive integration of our paid marketing and social media strategies
- Assess program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of result and streamline communication
- Collaboration with event teams on supporting merch efforts
- Maintain and build relationships with outside media, vendors, partners and shareholders to accomplish daily objectives
- Drive promotional opportunities, including contests and sweepstakes, national programs and sponsorships
- Research, understand, measure and experiment with new and alternative ways to leverage technology to achieve overall marketing objectives and goals
- Ensure all asset requests are completed timely to keep campaign on schedule
- Provide valuable insight, development, and implementation in continuous process improvement initiatives
- Maintain an understanding of and execute against music entertainment and other industry trends
- Other special projects and tasks as assigned as needed
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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