Head of Marketing Analytics, Entain
Offers group bonus scheme and Share save scheme
2 days a week in office (Stratford Place, London)
Sports betting and gaming entertainment provider
Job no longer available
Sports betting and gaming entertainment provider
1001+ employees
Job no longer available
Offers group bonus scheme and Share save scheme
2 days a week in office (Stratford Place, London)
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- Practical and hands on individual. Someone who is happy engaging with senior stakeholders but doesn’t mind jumping in and coding when required
- Previous experience leading marketing analytics teams for well-known brands. Experience with brands who spend in excess of £100million is preferential
- Experience measuring brand and ATL communications. Familiar with ad-stock, spot uplift, geo-spatial, pre and post analysis techniques and how to apply these to large media campaigns
- Demonstrate knowledge of marketing platforms, tracking best practice and general digital analytics knowledge
- SQL expert, Python / R and JS is useful
- Experience with BigQuery and the suite of solutions within GCP
- Knowledge of web analytics data specifically GA and the raw data that underpins it
- Using data to make recommendations around budgetary decisions
- Agency experience is preferable but not essential
- Understanding of attribution models and how they can be used in a media buying context
- Knowledge of reporting platforms such as DCM and Appsflyer
- Strong presentation skills; able to simplify and articulate complex domain areas to senior stakeholders
- Experience with applying advanced modelling skills to problems
- Data Modelling techniques: familiar with dimensions and metrics. Understanding aspects of machine learning and techniques used in Data Science applications will be beneficial
- Articulate and confident when presenting the output of work
- Capable of clarifying business hypothesis and apply analytical technique to test them
- Capable of interpreting data and driving business conclusions
- Experience with using GCP particularly BigQuery and GCS
- Working knowledge of clickstream data
- Managing BAU processes in an agile structure
- Experience of delivering clear financial KPIS and budget management
What the job involves
- As the Head of Marketing Analytics, you will be leading the acquisition intelligence and analytics function across our global brands this role involves interfacing with all global performance and brand media teams to provide key insights in campaign performance, maximising returns and marketing lead strategic growth opportunities for our brands across the globe
- Reporting to the Director of Commercial Analytics, you will be part of the Commercial Analytics team and leading a team of analysts as well as being hands on yourself with the sole purpose of helping Entain grow through the strategic use of it’s marketing spend
- The role involves working with other peers within the marketing analytics function specially our retention and MMM teams to provide a wholistic view to stakeholders
- You will also be heavily involved in operational running and development of our proprietary marketing data stack
- . Data is at the heart of this role and you will play a key part ensuring we stay ahead of the curve
- Providing ongoing campaign level optimisation opportunities and general marketing reporting
- Help brand and acquisition marketing teams shape their decision making using data as the starting and finishing point
- Proactively seek to drive continual betterment of marketing returns across the globe for both our acquisition and brand media spends
- Support in evaluation of key strategic initiatives such as sponsorships
- Own and develop key strategic data sources such as Last Touch and DDA and their ongoing adoption and subsequent usage
- Provide recommendations around brand media investment in ATL channels using tools like spot uplift analysis and regional testing frameworks
- Develop and enhance our in-house tools which are built within the team (such as spot uplift, regional testing frameworks and attribution models)
- Be the lead marketing insights function for all relevant teams across the globe
- Provide monthly performance recommendations and directional steer to SLT
- Be the voice of data-driven decision making in marketing
- Work embedding new data sets and solutions around the world as well as defining best practice use of these capabilities
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
48% female employees
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Stella David
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
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