Growth Lead, Rho
Acquisition
$165-250k
Business banking platform
Be an early applicant
Business banking platform
201-500 employees
Be an early applicant
$165-250k
201-500 employees
Company mission
To take the friction out of finances, and to prime their customers for success.
Role
Who you are
- 5+ years in growth, acquisition, or product-led growth, with ownership of a pipeline or revenue number rather than campaign metrics
- You've made something spread on the internet, and you can show the mechanism rather than the outcome: the hook, the channel, the reason it traveled. You can't look at a product without thinking about how it travels
- Exceptional instincts for platforms and audiences: what a feed rewards this month, how early engagement compounds, what reads as native, and what a founder will actually stop for
- You can get other people to show up. Launch amplification runs on internal participation and a creator network, so you'll recruit, brief, and make it easy enough that it actually happens
- You've built with agents and automation, and you know the difference between a demo and a pipeline that produces usable creative every week
- You're rigorous about measurement: experiment design, incrementality, where attribution stops being trustworthy, and comfortable in SQL
- You treat regulated-industry constraints as design inputs rather than obstacles. You can write a claim that is both sharp and true
- Your title today might be Growth, Product, Creative, Brand, Social, or something else entirely
- We care much more about what you’ve made happen than what your title was when you did it
What the job involves
- We're hiring a Growth Lead, Acquisition to own and scale everything that happens before someone becomes a Rho client: funnel, creative, and distribution systems that turn attention into funded accounts
- Everyone at Rho ships production-ready code, including you: when the fastest path to a channel test is a tool nobody has built, you build it. You'll work in the codebase with our internal coding agent, and your code goes through the same review as everyone else's
- This is an IC role: you'll pull in design and engineering partners, not reports
- A founder decides about Rho in the minutes between an ad and an application, and the strongest signal is whether every surface in that path says the same thing. From message-matched funnels to interactive diagnostics and standalone growth tools, you'll own those surfaces, built on engines that keep creative supply ahead of demand
- You'll own one number: new funded accounts, not applications. Qualified application rate, cost per funded account, and organic reach are how you move it. This is a shipping role inside a measurement culture, and both halves are non-negotiable
- Build and operate Rho's acquisition surfaces: message-matched funnels where the ad, the landing page, and the experience behind it say the same thing; interactive diagnostics that meet a founder in their actual problem, their fees, their AP hours, their launch checklist, and end at a result worth signing up for; standalone calculators, benchmarks, and generators that earn distribution on their own
- Build the creative supply engine. Channels at scale eat creative faster than any team can hand-make it, so you'll build the pipelines and agents that multiply a winning concept into dozens of hooks and variants
- Build research engines that never sleep: systems that watch competitor advertising, harvest what's spreading organically in our audience, mine customer language from sales calls and communities, and turn it into briefs the creative team can shoot against
- Engineer launch distribution as a repeatable machine. Rho ships weekly, including our AI products, and most launches get less attention than they deserve. Every one should have an asset set, a production calendar that starts weeks before ship date, and an amplification plan that exists before launch day rather than after it
- Build for how ranking systems actually work: first-hour comment velocity, what a platform reads as deep engagement, what gets suppressed, and the internal and creator participation that manufactures that signal rather than hoping for it. You're accountable for attention converting into funded accounts, not impressions
- Write the production code. You spec it, you build it, you ship it. You are not writing a brief and waiting on someone else's sprint
- Own traffic quality as a product problem: filter the wrong applicants out upstream, optimize to qualified applications rather than raw volume, and define what counts as qualified before you ship rather than after
- Work with growth engineering on the first-party measurement pipe, then live in it. Define the events, write the queries, own the readouts that decide whether a funnel scales or dies
- Verify every claim you publish. We're a banking platform and we say so out loud, which means a number on a landing page has to be true and sourceable
Our take
Rho was founded to address the growing need among small and medium-sized businesses for a unified solution to manage corporate spending and cash flow. Aiming to serve companies with 30 to 500 employees, Rho designed its platform to create seamless workflows across banking, corporate cards, and accounts payable.
The company introduced Rho AP, an accounts payable product, followed by a corporate card in partnership with Sterling Bank, enhancing its offering for businesses looking for efficiency in managing financial operations. With a clear focus on product strategy and growth, Rho has been expanding its team and integrating AI capabilities into its platform to stay ahead of the evolving fintech landscape.
Freddie
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2021
$75m
SERIES B
Jan 2021
$15m
SERIES A
Total funding: $97.2m
Company benefits
- Medical, dental, and vision
- Commuter benefits
- Flexible work policy
- Wellness perks
Company HQ
SoHo, New York, NY
Leadership
Everett Cook
(Co-Founder & CEO)Studied International Economics at Vanderbilt, before working in Investment Banking at Deutsche Bank. They were a Senior Analyst at Taylor Woods and Atreaus Capital.
Alex Wheldon
(Co-Founder)Founded Trebax Innovations and Kanary Limited. Served as CMO of Smarkets and CPO of Lyst.
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