Vice President of Brand Marketing, Away
$230-240k
+ Annual Company Performance Incentive Bonus Plan & Equity Grant
More information about location
2 days a week in office (Soho, NY)
Luggage for the modern traveller
Job no longer available
Luggage for the modern traveller
501-1000 employees
Job no longer available
$230-240k
+ Annual Company Performance Incentive Bonus Plan & Equity Grant
More information about location
2 days a week in office (Soho, NY)
501-1000 employees
Company mission
To transform travel to inspire people to get Away more and see more of the world.
Role
Who you are
- We’re looking for someone who maintains a strong pulse on category trends and conversations and can marry those with data, analytics and creative thinking to craft strategies that fuel our ambitious growth and deepen the connection with our community and our product
- If that’s you, you understand the importance of science while still valuing the role of gut and instinct—giving you the confidence to make innovative recommendations and take educated risks
- You operate with the highest integrity and strive to apply sound deductive reasoning in all situations
- You consistently focus on results and never settle for good enough
- You have progressive and discernible brand leadership experience at consumer focused brands with an omni-channel presence
- You have deep success in translating and activating a brand socially and through the customer’s lens, and know how to drive product awareness and revenue through impactful omni channel campaigns
- You are a strong leader with a process driven mindset who is confident cultivating and managing a growing and diverse team—someone who people want to learn from, work with, and are inspired by
- You are an effective cross-functional leader and are adept at working with your peers across the business
- You are a creative thinker who brings innovative ideas and opportunities to the table, and follows them through to execution
- You are customer-obsessed—you understand our customer and how to speak to them at every point of the marketing funnel
- You obsess over how our brand shows up and have exceptionally high personal and team standards
- You are deeply familiar with brand strategy, creative development, multi-channel execution (paid and owned), social platforms, experiential marketing, partnerships, influencer strategies, retail marketing, community building and PR amplification—have executed these at scale, driving business results and brand equity along the way
- You have experience leading briefings and management of creative agencies and in-house teams
- You have exceptional budget management capabilities—with laser-sharp budget allocation and optimization and the ability to build the business case for spend
- You have exceptional communication and story-telling skills that bring passion, energy and inspiration to the forefront
- You are culturally-aware and naturally curious—you know what other brands are doing
- You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand
- Agile, and motivated by a fast-paced and ever changing environment
- Passionate about transforming travel for all (but that’s a given!)
What the job involves
- We are hiring a Vice President of Brand Marketing to lead our brand, partnerships, social, influencer, communications, and retail marketing team
- This position reports to the Vice President of Marketing and takes Away further by defining Away’s brand mission for the next generation of travelers and bringing that mission to life
- The VP of Brand Marketing is a brand evangelist, whose work is anchored in telling stories that inspire through today’s networks, platforms, personalities and communities
- Native to digital and social but fluent in retail and IRL experiences, you are committed to leading teams to deliver outstanding results
- An effective, trusted cross-functional partner, you can champion, lead and deliver ambitious concepts from bold imagination to crisp execution, understanding that the best brands today activate across all customer touch points
- You are critical to the success of the business long term and will be a player-coach, working closely to grow and cultivate the team
- In addition to the below responsibilities, this person will oversee a team of 3 direct reports and 5 skip-level reports
- You’ll bring the brand to the forefront of the business—leading and inspiring big, creative thinking that drives differentiation, brand love, cultural conversation and cascades into impactful business results
- You’ll build, develop, and motivate a talented team of markets across brand, social, community, and communications to continue cultivating their creativity, agility, and motivation - leading to a positive team environment where everyone is eager to grow and feels true ownership in the tactical execution of the brand strategy
- You’ll constantly think about the brand strategically through a cultural lens, keeping a pulse on the zeitgeist and bringing Away deeper into the fold through unique moments, building conversation and results across multiple customer and community touchpoints
- You’ll lead our evergreen and seasonal integrated marketing processes, leveraging brand strategy and customer insights to ensure we’re always learning and evolving
- You’ll oversee a centralized, integrated and comprehensive brand calendar—driving alignment and prioritization of marketing initiatives across the org and ensuring activations support enterprise business objectives
- You’ll lead the planning, briefing, and cross-functional execution of best-in-class omni channel campaigns that deliver results across all owned channels - driving community affinity for new and returning customers, growing revenue, and positioning Away as a marketing and creative leader
- You’ll partner closely with our merchandising and corporate development teams to develop our GTM wholesale plan, ensuring customer touchpoints across secondary channels maintains consistency and stay on brand
- You’ll determine specific and quantifiable metrics of success for all initiatives, then actively measure performance to guide responsive iteration and future planning
- You’ll plan and manage the brand marketing budget and its ROI across initiatives to maximize delivery of business objectives—knowing when to spend and when to save
- You’ll anticipate and solve operational and creative challenges, bringing clarity on objectives when there is misalignment, and fostering collaboration between cross-functional stakeholders
Application process
- Deadline to Apply: 29 October 2024 at 22:00 GMT
Our take
Away took on a market that was being ignored by everyone else - luggage - and it's had great success bringing innovation to a product that has been unchanged for decades. With simple touches like adding a mobile charging pack inside the suitcase, it has given luggage a big overhaul, and has survived through both a global pandemic and controversial former CEO.
The company, now headed by co-founder Jen Rubio, spent some time revamping its core business and working on its workplace culture, and has successfully grown its internal infrastructure and retail presence in the last couple of years. In 2022 it partnered with United - its first partnership with a major airline - to provide customers with onboard amenity kits, which represents another step in the company's impressive return to form.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
65% female employees
11% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2020
$35m
LATE VC
May 2019
$100m
SERIES D
Total funding: $216m
Company benefits
- Stock options
- Paid Time Off
- Health coverage
- 401(k)
- Family leave
- We provide the conditions for you to achieve remarkable things
Company values
- Make great new things - Have high standards for our products, our experiences, our work, our people. Innovate, then iterate — don’t be afraid to rethink things
- Be the customer - Be incessantly curious about what travelers want from us, need from us, expect from us. Then make it happen
- Own it - We are all owners, founders, shareholders, entrepreneurs. When we’re accountable for the results, we’re empowered to build anew. You’ve got this — and we trust you
- We belong here - We are a community of people who appreciate, respect, and care for each other. Prioritize diversity in people and thought. And most of all, be yourself
- Do good as you do well - We all have a responsibility to create positive change socially, environmentally, economically. Keep an eye on the right thing as you’re doing the smart things
Company HQ
SoHo, New York, NY
Articles
Leadership
Jen Rubio
(CEO)Trustee of the Whitney Museum of American Art. Previously Head of Social Media at Warby Parker, and Global Head of Innovation for AllSaints.
People progressing
Joined as a Social Media Assistant. Promoted to Social Media Manager within 3 years.
Salary benchmarks
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