Senior Copywriter, SoFi
Contract
$50-$65 p/hr
Mobile & online personal finance services
Be an early applicant
Mobile & online personal finance services
1001+ employees
Be an early applicant
$50-$65 p/hr
1001+ employees
Company mission
To help people reach financial independence to realize their ambitions.
Role
Who you are
- Your writing is witty, punchy, and not afraid to push industry boundaries
- You know what makes a great headline and subject line
- You can adjust SoFi's brand voice and tone based on medium and audience
- You’re collaborative. You have experience (and love) partnering with a designer or art director
- You’re a fast learner and can hit the ground quickly
- You’re curious about using AI products for writing support, or are experienced at AI prompting
- You’re all about the data. You love testing copy and iterating based on results
- You take initiative, keep organized, and can handle multiple projects at once
- You’re strategically minded, with strong problem-solving skills and close attention to detail
- You’re enthusiastic about your work and about joining a close-knit team
- You have excellent writing and editing skills. (Obviously.)
- Knowledge of financial services or personal finance a plus
- Experience with legal disclosure copy and compliance teams a plus
- A minimum of 5+ years writing copy for a brand in an agency or in-house creative department
- Bachelor’s degree with English/Advertising/Journalism focus
What the job involves
- SoFi is looking for a Senior Copywriter to join our internal Creative Studio
- You’re a self-starter, team player, and able to quickly adopt our brand tone and style across all of our communications
- Your primary role will be to write branded communications across web, digital, social, blog, and print for our lending products
- However, you’ll flex to other areas of the Studio as necessary
- This is a contract position that will extend through the end of the year and possibly into early 2027
- Own end-to-end concepting and copywriting for marketing projects, including but not limited to:
- ○ In app messages
- ○ Social media posts
- ○ Branding campaign and assets
- ○ Lead gen campaigns and assets
- ○ Digital videos
- ○ Webpages (our site, lead gen pages, partner pages) and other interactive assets
- Understand the data and allow it to inform your work. Be able to balance what is tried and true while continuing to push the brand
- Collaborate closely with the design team to come up with creative solutions
- Collaborate closely with the Lifecycle marketing team to help craft prospect and member journeys
- Integrate AI tools (ChatGPT, Writer, Runway, Figma AI) into your daily workflow — not as a shortcut, as a force multiplier
- Work with stakeholders and reviewers to keep the brand voice consistent
- Find new ways to tell our brand story—generating ideas for how branded content can come to life across multiple channels
- Edit and proofread your own writing, as well as all content supplied by partners and guest contributors for voice and tone
- Be able to come up with a “big idea” and translate that into everything from email campaigns to paid social videos
- Work across multiple projects and manage your time effectively
- Present your work to creative leadership and stakeholders with clarity and passion
- Don’t be afraid to take risks
Our take
SoFi started by offering ways for students to secure better financial terms on their loans, and now offers a huge range of personal finance products, including bank accounts, loans, mortgages, investment advice, and investment opportunities. Many customers find they have to go to multiple financial service providers to meet all their finance needs, but SoFi overcomes this issue by putting it all in one place.
Its goal, to cover all the financial bases, sets it apart from many of the traditional banks and even some of their digital competitors, such as Avant, which has chosen to focus on providing credit alternatives. Although it is operating in a competitive market with a lot of big players such as Monzo, Revolut, and Starling, the company has managed to raise huge amounts of funding to support its rapid expansion.
SoFi has focussed on global expansion, moving outside the US, and has made a series of acquisitions to support this - including a Hong Kong-based investment app called 8 Securities. After going public on the New York Stock Exchange via a SPAC merger in June 2021, the company has continued to evolve and release more mission-oriented services into its roster, and strengthened its lending capabilities through a $350 million post-IPO loan. To date, the company has sold over $15 billion in personal loan collateral and continues to strengthen its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2021
$369.9m
LATE VC
May 2019
$500m
GROWTH EQUITY VC
Total funding: $2.7bn
Company benefits
- Comprehensive health, vision, dental, life insurance, and disability benefits
- Generous vacation and holidays
- Paid parental leave for eligible employees
- 401(k) and education on retirement planning
- Tuition reimbursement on approved programs, up to $5,250 per year
- Monthly contribution up to $200 to help you pay off your student loans
- Great health & well-being benefits including: telehealth parental support, subsidized gym program
- Flexible time off
- Fertility and family planning options
- Free financial classes
Company HQ
The East Cut, San Francisco, CA
Leadership
Anthony Noto
(CEO)Graduated from the U.S. Military Academy after being a telecommunications officer and captain in the U.S. Army. Has worked as Head of Gobal Telecommunications, Media and Technology at Goldman Sachs, been the COO of Twitter, and also the CFO of the National Football League.
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