Senior Regional Marketing Manager, Remitly
Salary not provided
+ Employee Stock Purchase Plan
Expert level
London
2-3 days a week in office
International payments company
Open for applications
International payments company
1001+ employees
FintechB2CPersonal financePaymentsForeign exchange
Open for applications
Salary not provided
+ Employee Stock Purchase Plan
Expert level
London
2-3 days a week in office
1001+ employees
FintechB2CPersonal financePaymentsForeign exchange
Company mission
To transform the lives of immigrants and their families by providing the most trusted financial service products on the planet.
Role
Who you are
- 10+ years of experience in Marketing, with at least 5+ years experience in a go-to-market planning or strategic marketing role
- Track record of delivering localized campaigns and offers to market targeting the Africa and South Asian audiences
- Highly proficient in operating in a cross-functional setting and leading with influence, bringing together diverse perspectives and expertise toward shared outcomes
- Ability to travel to the United States and assigned regions required. Expected travel will be quarterly
What the job involves
- We are looking for a customer-centric and data-driven Senior Regional Marketing Manager with a focus on Africa and South Asian audiences
- This strategic, individual contributor role will report to the Director for Regional Marketing and Product Marketing
- You will be responsible for transforming business priorities into high confidence regional marketing strategies and plans and be accountable for customer acquisition goals specific to your assigned regions
- You will also support additional learning and retention initiatives in your assigned regions with the goal of supporting desired business outcomes
- Develop localised marketing strategies that drive acquisition and learnings for key audiences such as money senders to Africa and South Asia, specifically Pakistan
- This includes owning and managing the process for developing audience-based go-to-market strategies, including taking a holistic view of the customer and competitive journeys, determining the levels of localization, and tailoring customer offers to best convert customers
- You will be embedded as a regional marketing lead in cross-functional squads for assigned regions and serve as the primary point of contact for the global Marketing team
- As part of this, you will ensure that regional marketing priorities are baked into the quarterly and yearly marketing plans
- Enable the broader marketing team with tools that help the teams deliver localized content and offers, such as customer journey mapping, corridor battlecards, and localization guides
- Represent the Regional Marketing team holistically and collaborate closely with the Business Management and Marketing teams, that are co-located in the Remitly London office
- You will own collaboration and alignment rituals for Regional Marketing with non-US based teams
Salary benchmarks
Our take
Since its inception in 2011 Remitly has focussed on helping immigrants to send money across the world faster, cheaper and easier. The company has grown exponentially since then and now operate across multiple continents. Remitly put down most of their success from putting their customers first.
The emergence of digital banks with low transaction fees cross-country has increased the competition in a space whereas previously Remitly was dominant for many years. The company must continue to innovate on product to make sure they're the go-to place for these types of payments.
However, Remitly continues to partner with exciting companies and improve their service for loyal customers. The company is setting its sights beyond its core remittance service, such as through recent introduction of Passbook, an app that allows customers to access digital banking through a partner bank.
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 10 rounds)
Jul 2020
$85m
LATE VC
Jul 2019
$135m
SERIES E
Total funding: $435.8m
Company benefits
- Spend up to $1,000 per year on costs related to continuing education or on travel to countries Remitly serves, allowing you to gain insights to our customer’s journeys
- All of our office spaces offer our employees a place to collaborate and celebrate. With locally sourced artwork and vibrant designs, they create an environment that all can enjoy
- Fill your cup up outside of work and take advantage of our generous paid time off policies, leave policies, and flex working hours to ensure you are able to meet the demands of life outside of work
- Tap into the learning routines, resources and affinity groups Remitly provides to help you further your own DEI journey
- Contribute to the communities we serve through volunteering, employee giving, or civic advocacy
- Remitly provides rich benefit plans intended to cover the needs of our diverse teammates
Company values
- Customer centricity: We are here to listen to, learn from and serve our customers. Period.
- Deliver on promises: We help our customers deliver on their promises by keeping our promises. We are accountable for our commitments, no matter how small.
- Hire & develop exceptional people: We hire unique and diverse talent who embrace challenges and grow on the job. We coach and invest to help every employee succeed.
- Act with integrity: We have zero tolerance for unethical people, products, practices or partners.
- Sweat the details: We roll up our sleeves and stay connected to the details. We don’t settle for “good enough”.
- Data driven: We attempt to measure everything, then use qualitative and quantitative insights to make better decisions.
- Bias for action: We urgently prioritize and act. A good decision now is better than a great decision later. When necessary, we disagree and commit.
- Be an owner: We think, act and take responsibility beyond our immediate team and role, to benefit our customers, colleagues and the broader business.
- Aim for the stars: We dream big, think long term, and create amazing customer experiences.
- Continuously improve: We are humble, curious and self-driven learners. We work hard to find the “best” way to do something, then keep trying to find an even better way.
- Don’t be afraid to fail: We are purpose-driven and don't let fear impact our decisions or actions. When experiments fail or we make mistakes, we learn fast, openly share our learnings, and jump right back in.
- Lead authentically: Everyone is a leader. We are open, self-aware, and enthusiastically share knowledge and context to help others succeed.
- Be an empathetic partner: We value positive, long-lasting relationships. We listen and seek to understand, assume positive intent, treat everyone with respect, and advocate as allies for each other.
- Constructively direct: We are clear about our own intent, then give and welcome feedback that's direct, compassionate, timely and transparent.
- Joyful: We celebrate how lucky we are to serve our customers and mission, to solve fascinating problems, and to work and have fun with talented colleagues.
Company HQ
Central Business District, Seattle, WA
Articles
Leadership
Matt Oppenheimer
(CEO)After completing an M.B.A from Harvard Business School he worked as a Director for Barclays before founding Remitly in 2011
Josh Hug
(COO)He was a Director at Real Networks for 7 years before co-founding Shelfari, which was acquired by Amazon as he stayed onboard to run it as CEO
Diversity, Equity & Inclusion at Remitly
- When immigrant communities have access to financial tools and resources, they change the future for themselves and their loved ones. They also transform the local economies where they live and work, as well as the countries where they send money
- Remitly has joined Pledge 1% and through Remitly’s charitable giving programs, we invest in and support the organizations and coalitions who are committed to improving economic, financial and social inclusion of immigrants and their families
- DEI is deeply rooted in our purpose and mission at Remitly
- To effectively serve millions of customers who send money home to their families, it requires teams of committed individuals who demonstrate a deep level of empathy, genuine curiosity, value varied lived experiences, perspectives and backgrounds, and appreciate the different ways we all think, process, present, and operate. The working environment and culture at Remitly and the ways of working we employ, are designed to inspire and unlock everyone’s best thinking
- All of this is made clear by the way we live our cultural values that show up in how we engage with each other, our customers and the immigrant communities we serve all over the world
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