Director of Industry and Account Based Marketing, Ultimate
$152-228k
More information about location
Conversational AI customer service builder
Job no longer available
Conversational AI customer service builder
201-500 employees
Job no longer available
$152-228k
More information about location
201-500 employees
Company mission
To bring joy to customer service through the world’s most powerful virtual agent platform.
Role
Who you are
- 10+ years of marketing experience in B2B SaaS
- Demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures
- Experience leading teams to own end-to-end execution of ABM or industry marketing with the ability to help your team consistently prioritize work for impact
- Experience building measurement and feedback loops for qualitative and quantitative insights in a test, learn and improve approach
- Ability to synthesize industry and account level intelligence for regional marketing and sales teams
- Ability to use data insights to optimize marketing performance
- Strong communication skills across all levels, from marketing and sales professionals to executives
- Experience collaborating across multiple internal teams and departments and building effective relationships to influence change
- A bias for fast but thoughtful action, results, and delivery with a high-quality bar
What the job involves
- As the Director of Industry and Account Based Marketing at Zendesk, you are the leader driving the strategy and execution globally. Your mission is to create a high-performing global industry team that drives new business and cross-sell/up-sell pipeline
- Team Leadership: Build, mentor, and lead a high-performing ABM and industry marketing team, providing guidance and support to help them excel in their roles. Amplify the influence of the team by nurturing talent and providing clarity to your team
- Account Based Strategy: Direct the strategic plan to create new business pipeline with a one to many ABM approach that centers on our top industry focus areas. Measurably improve pipeline for targeted accounts in partnership with regional teams
- Industry Marketing Leadership: Be the marketing lead on industry marketing globally, owning end-to-end execution of our industry strategy in partnership with sales. Accountable for industry specific content creation of assets that support the selling process in measurable ways, driving business outcomes: pipeline, time to close and win rates. Shape and influence the overall marketing strategy with industry insights and account level insights
- Cross-team Collaboration: Work across product marketing and sales teams to infuse industry specific positioning and messaging into campaigns and sales plays in ways that differentiates our solutions and creates clarity for sales teams
- Global Partnership: Collaborate with regional marketing teams to evolve the go to marketing strategy for a one to few motion, enabling scale and impact
- Measure & Optimize: Develop a data-driven approach to measuring performance and impact of industry and account based marketing. Create feedback loops with sales using both qualitative and quantitative insights to enable your team to test, learn and improve results over time
Our take
In the rapidly evolving landscape of digital transformation and eCommerce, businesses are locked in fierce competition, elevating the significance of customer experience. This places considerable strain on customer support teams to deliver exceptional services while managing costs. The solution to this challenge lies in AI-powered digital support automation.
Ultimate provides a no-code automation platform capable of automating up to 60% of support workloads. With a focus on NLP-powered technology, Ultimate has given itself a strategic edge. Its conversational AI is available in 109 languages, consistently positioning the company as a top contender in G2.
The onset of 2022 markets a string of successes for Ultimate, including a record-breaking first half, the appointment of a global customer success executive, and ongoing product innovation. Impressively, the company achieved a 166% growth in new brand partnerships year-on-year, securing major deals with influential names like Zoopla, Get Your Guide, iCard, and Conekta. Now the company is focused on expanding its presence in the US, while also securing even more strategic partnerships.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Dec 2020
$20m
SERIES A
Nov 2019
$3.5m
SEED
Total funding: $28.9m
Company benefits
- Scaled professional development: We're passionate about up-skilling our team and providing people with internal opportunities, so we all grow together
- Bespoke personal growth: Learn a new language, train for a marathon, take a coding course. Our personal development budget has you covered
- Flexible working: From office-lovers to homebodies, and anywhere in between, we encourage our team to work from their preferred location
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Sarah Al-Hussaini
(Co-Founder & COO)An investment banker turned CX & AI expert, Sarah is passionate about diversity in tech and its power to create a better world. They were awarded Forbes 30 Under 30 in 2019.
Reetu Kainulainen
(Co-Founder & CEO)Reetu’s vision for Ultimate led tech giants like Maki Ventures and Techstars to back the fast-growing company. They are passionate about using AI to make CS agents’ careers more rewarding and joyful.
Jaakko Pasanen
(Co-Founder & CSO)As Ultimate’s Chief Science Officer, co-founder Jaakko leads the company’s in-house AI research unit in its mission to build the most powerful virtual agent platform for customer support.
Markus Rautio
(Co-Founder)Ever since they helped develop what would become Ultimate at a Helsinki hackathon, Lead Engineer Markus has been using their technical expertise to build products with meaning alongside his co-founders.
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