Demand Generation Manager, Order
$100-130k
+ Stock Options
Procurement management platform
Posted today
Procurement management platform
201-500 employees
Posted today
$100-130k
+ Stock Options
201-500 employees
Company mission
To empower companies to make better and faster purchasing decisions.
Role
Who you are
- Please note, Order.co is based in New York, NY but this is a fully remote position reporting to Order.co’s Director of Revenue Marketing & Operations based in Chicago, IL
- Experience in paid search, SEO, and conversion rate optimization
- Familiarity with HubSpot and other marketing automation tools
- Interest or experience in marketing to retail, property management, hospitality, cannabis, healthcare, wellness, non-profits, and/or fitness
- Interest or experience in marketing finance and/or operations software
- Ability to execute marketing campaigns across a variety of channels
- Capacity to effectively allocate resources, prioritize initiatives, and meet deadlines
- Capable of working cross functionally to meet demand targets
- Intrinsic motivation and an ability to work both independently as well as in a group setting
- Default to curiosity, creative problem-solving, and hands-on learning
What the job involves
- Generating pipeline from marketing channels in Order.co’s core ICP and emerging industry verticals
- Building Order.co’s ABM strategy across channels in alignment with SDR & AE team vertical strategy
- Managing paid campaigns across Google Ads, Gartner (Capterra, Software Advice, GetApp), LinkedIn Ads, media partners, and other networks deemed effective
- Partnering with Order.co’s SEO & Content agency to drive top of funnel demand through organic search and LLMs
- Owning conversion rate optimization and SEO of core website pages
- Working with SDR & AE teams to optimize follow-up to accelerate pipeline
- Collaborating with Order.co’s Growth Marketing Lead on lead/account nurturing, email, social, webinar, and content campaigns to drive demand
- Advise on event marketing strategy as it supports ABM efforts
- Reporting on results of campaigns and optimizing channels over time
- Owing the pipeline goal for inbound and paid marketing channels
Our take
Order (formerly known as Negotiatus) is a spend management system that offers a single platform for businesses to place orders, purchase supplies, track deliveries, and control their spending.
The company's innovative platform simplifies the historically laborious manual process of reviewing and remitting payment for hundreds and thousands of invoices to different vendors every month. Its blend of predictive applications and embedded fintech provides its users with tailored solutions up and down the entire buying process.
Its focus on branding and user experience is a fresh take on the typically dry business of spending and procurement management. While the company faces competition in the likes of Emburse Certify Expense and SAP Concur, it has set itself apart by operating within the new wave of SaaS+ business.
And the company is at the helm of some serious growth, whelping guide companies with nearly half a billion in annualized spend - including big names like WeWork, SoulCycle, Lume, and High Level Health. With a strong market presence and plenty of room to expand, Order is perfectly positioned to take things to the next level.
Steph
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2022
$25m
SERIES B
Jan 2022
$30m
SERIES B
Total funding: $85.6m
Company HQ
Flatiron District, New York, NY
Leadership
Zachary Garippa
(Co-Founder & CEO)Studied Finance and Economics at Boston College. Was Chief Sales & Marketing Operator and Brand Ambassador at Evelu.com. Joined Morgan Stanley Wealth Management in 2012, working as a Registered Client Services Associate. Co-founded Order in 2014.
Thomas Jaklitsch
(Co-Founder & CTO)Studied Computer Science & Computer Engineering at Johns Hopkins University. Co-founded BKi Sports, working alongside world-leading athletes, in 2013. Co-founded Blue Jay Boxes, an on-campus care package delivery service, in 2014. Was a Software Engineering Intern at Shopify before co-founding Order.
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