Head of Marketing, Mintago
£90-100k
2 days a week in office
Simplifying the world of finance for your employees
Open for applications
Simplifying the world of finance for your employees
21-100 employees
Open for applications
£90-100k
2 days a week in office
21-100 employees
Company mission
We believe that financial wellbeing is crucial for team engagement, delivering a more productive workforce, a more positive workplace culture and increased savings for the employer.
Role
Who you are
- The ideal candidate will be adept at both high-level strategic planning and hands-on execution, thriving in a fast-paced startup environment with minimal structure and substantial autonomy
- Proven experience in a senior B2B marketing role in a tech led product, preferably within the employee benefits, FinTech, or SaaS industries. B2C experience is a welcomed perspective
- Strong track record in demand generation, brand building, and multi-channel marketing
- Demonstrated leadership skills with experience managing and developing a diverse marketing team
- Strategic thinker with the ability to execute tactically and adapt to a dynamic startup environment
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels
- Proficiency in marketing analytics and performance measurement tools
- Experience with budget management and resource allocation to deliver cost-effective marketing solutions
What the job involves
- We are seeking an experienced and strategic Head of Marketing to lead and elevate our marketing efforts
- This pivotal role will report straight into our CEO, positioning marketing as a central driver of company success
- You will lead a team of three marketing professionals – a mid-level general marketer, a graphic designer, and a junior marketing executive – as well as manage two contractors specialising in paid social and copywriting
- Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and results-driven culture
- Manage relationships with external contractors in paid social and copywriting
- Empower the team with clear direction, setting measurable goals and supporting career growth
- Take full ownership of the company’s marketing strategy, evolving the direction previously overseen by the Head of Product and CEO
- Develop and implement comprehensive marketing plans that align with business objectives and drive growth
- Identify and capitalise on opportunities to enhance brand relevance and demand generation
- Design and execute strategies to generate demand among HR professionals and C-suite executives
- Enhance brand visibility and credibility within the B2B sector
- Utilise data-driven approaches to optimise marketing campaigns and initiatives
- Evaluate and expand marketing channels beyond current paid social efforts
- Develop and implement multi-channel marketing strategies, including content marketing, email campaigns, events, and more
- Innovate and test new approaches for demand generation and customer acquisition
- Drive performance across the marketing funnel, optimising for conversion at each stage
- Leverage data and analytics to track campaign effectiveness and ROI
- Continuously improve lead nurturing strategies to increase sales pipeline efficiency
- Collaborate closely with Sales, Product, and Customer Success teams to ensure marketing efforts support overall business goals
- Align marketing initiatives with product development timelines and sales objectives
- Serve as the marketing voice in leadership discussions, contributing to strategic decision-making
Application process
- Submit your CV and answer our application questions. We will review responses for AI-generated content – authentic answers are prioritised
- Call with Head of People
- Call with CEO
- Panel Interview: Technical presentation and behavioural interview
- Offer & Reference Checks
Salary benchmarks
Our take
According to Mintago, 49% of employees in their 20's aren't saving enough into their pension in order to live a comfortable life when they retire. Moreover, financial matters are the number one source of stress among employees, leading to reduced productivity, engagement, and performance at work. The company aims to change this by creating a service that improves the financial wellbeing of employees while helping businesses save on costs associated with pensions and national insurance.
Mintago differentiates itself through offering personalised employee financial wellbeing support in order to help employees understand, plan and achieve their financial goals. It also provides an end-to-end service that helps businesses implement a salary sacrifice scheme within their companies and save £500+/employee on average in national insurance costs
Mintago's main priority for the future is to improve its technology in order to better incentivise employees to boost contributions and feel better about their finances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2023
$4.8m
SERIES A
Nov 2021
$0.3m
GRANT
Total funding: $6.9m
Company benefits
- Your choice of work kit (ThinkPad or MacBook Pro).
- Hybrid work (2 days in office)
- Budget for equipment to set up your home office.
- A flexible company discretionary unlimited leave policy + your birthday off.
- Flexible company hours so you can fit your life commitments - no company fixed hours as we trust you to manage your time and focus on outcomes delivered.
- A £300 yearly budget for your own learning and development.
- Mintago matches your pension contributions up to 4%
- Private medical insurance (provided by Vitality)
- Life insurance (provided by MetLife)
- Cash plan (provided by Medicash)
- Access to retail & travel discounts
- Access to salary sacrifice benefits across cycle to work, mobile, gym, tech, groceries and EV
Company values
- Trust
- Impact
- Growth
- Safety
- Transparency
Company HQ
Soho, London, UK
Leadership
Chieu Cao
(Founder & CEO)Chieu Cao is currently the founder and CEO of Mintago. Chieu is also the co-founder of Perkbox.
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