Lead Growth Marketer, Fivetran
Acquisition
$168.6-210.7k
2 days a week in office (Oakland, CA)
Data integration solutions
Be an early applicant
Data integration solutions
1001+ employees
Be an early applicant
$168.6-210.7k
2 days a week in office (Oakland, CA)
1001+ employees
Company mission
Fivetran's mission is to solve the hardest part of building a data-driven company: centralising all your data in one place.
Role
Who you are
- The ideal candidate will have a generalist growth marketing background, with proven success creating strategies and execution to grow zero to one stage businesses
- 6–8 years of experience in growth marketing, demand generation, or acquisition roles, ideally in SaaS or PLG environments
- Strong analytical skills with the ability to interpret funnel data, diagnose problems, and act on insights
- Experience in at least two acquisition channels (paid search, SEO, CRO, partnerships) with working knowledge of others and ability to think outside the box; growth hacking mindset
- Comfort running structured tests and experiments, measuring impact, and iterating quickly
- Excellent cross-functional collaboration skills, influencing teams across Marketing, Product, and Analytics
- Impact-oriented: motivated by moving the needle on KPIs and business results
- Bias for action: you move fast, prioritize sharply, and turn insights into results
- Resilient, results-oriented, and energized by owning a high-stakes growth target
What the job involves
- We’re looking for a Lead Growth Marketer, Acquisition to own our top-of-funnel motion, accountable for driving monthly trial signups for our PLG business
- This lead will define the acquisition strategy, scale programs, and execute campaigns that increase both the volume and quality of Self Service trials
- The role blends strategy and execution: you’ll set the vision, build a roadmap, and then roll up your sleeves to analyze funnel data, optimize campaigns, and run high-impact initiatives
- You’ll partner with Website, Paid Media, SEO, Product Marketing, and Analytics to remove friction in the signup journey and ensure signups convert into long-term customers
- You’ll play a critical role on the PLG Revenue Leadership team
- Own the monthly trial signup target for Fivetran’s PLG business
- Develop and execute scalable acquisition strategies across paid, organic, referral, and partner channels
- Partner with the Website team to optimize conversion rates across landing pages and signup flows
- Build and prioritize an experimentation roadmap to accelerate trial growth and improve trial quality
- Track performance, establish leading indicators, and report on progress weekly/monthly
- Collaborate with Analytics to segment trial users and align acquisition with ICP and revenue goals
- Serve as the voice of the potential trial user, representing their needs in cross-functional forums
- Establish repeatable playbooks and scale acquisition programs globally
Our take
After a few slower years since graduating from Y Combinator in 2013, Fivetran has skyrocketed, consistently raising large sums of funding, including an Andreessen Horowitz-backed $565m Series D round in 2021.
Customers are mostly data analysts at companies with inefficient database schema, who suffer from a high risk of project failures. Fivetran offers rapid integration of complex data services into cloud warehouses, tagging onto the trend towards cloud-based data systems.
By developing and continuously improving cloud applications that adapt to changing APIs and data schemas, Fivetran is attracting customers who seek long-term data viability. Fivetran also benefits from being easy to set up and integrate into a client's existing software.
After acquiring HVR, a data integration competitor, and Teleport Data, Fivetran continues to add functionality and customers via acquisition. A round of funding in 2023 paved the way for expansion into European and Asian markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.6m
Company benefits
- 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
- Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
- Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
- 401k match program
- Eligible donation match program
- Monthly cell phone stipend
- Work-from-home equipment reimbursement for your home office setup!
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team building activities
- Commuter benefits to help with transit and parking costs
- Employee Assistance Program (EAP)
- Referral Bonuses
- Stock equity -- every employee is granted stock options when they walk in the door
- Annual Camp Fivetran trip that brings together every employee from around the world
Company HQ
Downtown, Oakland, CA
Leadership
George Fraser
(CEO)PhD in Neurobiology from the University of Pittsburgh
Taylor Brown
(COO)Studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level
Salary benchmarks
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