Social Media Lead, Numan
+ Share options
Digital healthcare partner
Posted today
Digital healthcare partner
201-500 employees
Posted today
+ Share options
201-500 employees
Company mission
To build a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations.
Role
Who you are
- Knowledge in the social space and an understanding of how to grow brands on social media
- Brilliant content creation skills across multiple disciplines (design, editing, writing, etc.)
- Experience using tools like Sprout, Sprinklr, Hootsuite, etc
- A passion for communication
- Confidence in standing up for what they believe is right
- A curiosity for the "why," not just the "how."
- Excitement for changing health trends and technologies
- Knowledge of social media and analytics software (e.g. Google Analytics)
- Experience in online marketing and managing social media channels
What the job involves
- As Numan’s Social Media Lead, you will be responsible for driving a transformational shift in our approach, propelling us to become one of the top brands on social media in the UK. Your goal will be to accelerate Numan’s growth and engagement across organic channels, creating a valuable new way for us to connect directly with both current and future patients
- You will have full autonomy in developing a social strategy that brings Numan’s brand to life through community-building, fame-driving campaigns, social partnerships, and influencer collaborations
- We’re looking for someone who lives and breathes social media across all platforms—someone who understands how to grow brands through social, can articulate the strategy behind it, and has demonstrable experience in doing so
- This will be a challenging role, but for the right person, it’s a career-defining opportunity to elevate a brand to new heights and create something truly memorable
- Developing, refining, and leading the overall social strategy
- Being ultimately responsible for growing Numan’s social following across core channels—Instagram, LinkedIn, and TikTok
- Identifying new opportunities in the social space, such as emerging channels and subcultures (e.g. Reddit)
- Working alongside the wider brand, content, and PR team to align key activities and maximise the overall impact of campaigns
- Producing and delivering engaging and unique social content that strengthened Numan’s brand voice across core channels
- Ensuring Numan was seen as a leader and expert while remaining interesting, giving people a reason to follow and engage with content daily
- Building a community on Numan’s social platforms and interacting with the audience on a day-to-day basis
- Working with clinicians to develop opinion pieces
- Acting as the social brand guardian, working with broader Numan teams to support the development of a visual identity and tone curated for social. Ensuring content appeared authentic and native, encouraging sharing in newsfeeds
- Growing Numan’s presence on YouTube, keeping SEO in mind and working towards getting videos featured on YouTube’s health shelf
- Supporting BAU content, including but not limited to paid social advertising, product and model shoots, and ideation for wider marketing activity
- Staying abreast of industry trends, news, and cultural moments
- Reporting weekly on social media performance
- Balancing paid and organic growth to achieve clear targets
- Managing budgets for optimising social content
- Conducting ongoing social listening of competitors and adjacent companies in the industry
Salary benchmarks
Our take
Numan is a digital health startup focusing on treatments for men. The company initially offered a range of solutions for erectile dysfunction (ED) and hair loss, both themes related to male self-esteem that are often avoided and ignored.
More recently, the company has expanded into areas like premature ejaculation and weight loss, alongside a comprehensive suite of diagnostic blood tests, live doctor consultations, and various personalised supplements. In practice, Numan’s platform enables free online medical consultations, clinically proven treatments, and personalised treatment plan.
Numan will be using new resources for further investments in technology and expansion of operations. It's also made a number of key senior hires recently – including Sam Shah, former Chief Executive of the digital arm of the NHS, NHSX, as Chief Medical Strategy Officer.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
5% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2022
$20.1m
SERIES B
Sep 2021
$40m
SERIES B
Total funding: $71.6m
Company benefits
- 🏝 - Holidays - 25 days per year (plus national holidays)
- 📈 - Share options
- 🩺 - Private healthcare
- 💻 - Hybrid working options
- 😇 - Paid volunteering days
- 🐶 - Work in a dog friendly office
- 🍼 - Enhanced parental leave
- 👟 - Gympass membership
- 🚲 - Cycle to work scheme
- % - Discount to our Numan products (also for family and friends)
- ⚖️ - Pension contributions (5% employer / 5% employee contributions)
- 📚 - Personal L&D budget
Company values
- Deliver sustainable results at speed: Every day counts. We address challenges immediately and set bold goals, knowing that our swift action is vital for our survival and success. Procrastination isn't an option; we act decisively today to create rapid, technology-driven solutions for our patients. Owning our work, learning from our mistakes, managing the risks is part of our velocity. We always find a way, and we build with the future in mind
- Own the quality: In our world, every detail counts. From major decisions impacting patient care to the punctuation in our FAQs. Each is a mirror of who we are. That’s why we meticulously care for every aspect - it’s the monumental and the minute that shape our identity and reputation
- Succeed together: We are one team. We collaborate; build upon each other's ideas and work, always assuming good intentions. Victory and defeat are shared experiences. Openness and honest feedback are key to our growth. We challenge and support each other, ensuring we voice concerns when things aren't working
- Care deeply: We strive to make a positive impact in every aspect of our work and life, ensuring that our actions contribute to a better world. This ethos drives us to care deeply for our colleagues, patients, and community
- Patients first: Every decision and action we take centres on meeting patient needs and improving their lives. In every meeting, solution, and day at work, our focus is clear: patient, patient, patient
Company HQ
Farringdon, London, UK
Articles
Leadership
Sokratis Papafloratos
(CEO & Founder)Technology entrepreneur of companies like Togethera.com and Trusted Places. Angel investor of companies like the popular meditation app Calm, which in 2019 became the world’s first mental health unicorn.
Diversity, Equity & Inclusion at Numan
- Diversity at Numan At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.
- We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
- Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
Share this job
View 8 more jobs at Numan