Lead Brand Designer, Workiva

• Undergraduate degree in Graphic Design, Visual Communication, Brand Design, or a related field
• 8+ years of professional experience in brand design, visual design, or related creative marketing fields
• Experience in business-to-business (B2B) marketing, with a preference for Software as a Service (SaaS)

Desirable

• The Lead Brand Designer is a senior creative leader responsible for elevating and evolving the Workiva brand across every touchpoint, driving world-class brand design, and shaping the future of our visual identity
• This role blends high-craft design excellence with strategic leadership, partnering closely with the Senior Director of Creative & Brand and other cross-functional teams like Demand Generation, Product Marketing, Web Operations, Global Events, and Go-to-Market (GTM) teams to ensure Workiva shows up as a confident, modern, and category-leading SaaS brand
• In this role, you will set the creative bar, define scalable brand systems, guide agency partners, and mentor designers while still delivering exceptional individual contributor work
• As a cornerstone of Workiva’s continued brand transformation, the Lead Brand Designer helps unify the global message, design, and brand experience
• Lead and evolve the Workiva Brand by serving as a primary steward. Elevating our visual identity, advancing the design system, and ensuring consistency across global programs
• Translate brand strategies and positioning into compelling creative direction and visual storytelling
• Shape and contribute to brand strategy, brand architecture, identity evolution, and design system expansion
• Concept, design, and deliver high-impact creative work for integrated brand campaigns, global events, digital ads, product marketing initiatives, and high-visibility executive moments
• Lead the development of scalable brand systems, templates, and toolkits used globally across marketing and cross-functional teams
• Stays at the forefront of industry and creative trends across brand design, motion, experiential, AI-powered content, and digital storytelling. Identifying opportunities to modernize and scale the brand through new formats, technologies, and creative approaches
• Uphold exceptional craft across typography, color, layout and composition internally and externally; guiding agency partners to ensure creative outputs meet Workiva’s quality and strategic bar
• Translate briefs into strategic design solutions rooted in insights and business goals
• Work with Creative Operations, production partners, and external agencies to ensure fidelity from concept through delivery
• Provide creative direction, mentorship, and thoughtful critique while facilitating cross-team design reviews that elevate collective creative thinking, standards, and execution across internal and cross-functional partners
• Champion best practices in design, storytelling, accessibility, and global scalability
• Manage end-to-end production for high-visibility deliverables (ie: executive decks, global events, campaigns, illustration/visual system work)
• Analyze performance data in partnership with Marketing to refine creative for impact and continuous improvements