Vice President of Brand, HiBob
Plus pre-IPO equity and company share options plan
2+ days a week in office
A modern HR platform powering productivity, engagement, and retention
Be an early applicant
A modern HR platform powering productivity, engagement, and retention
1001+ employees
Be an early applicant
Plus pre-IPO equity and company share options plan
2+ days a week in office
1001+ employees
Company mission
To create a modern work experience that empowers organisations to be remarkable.
Role
Who you are
- 12+ years of experience in brand strategy, creative leadership, and integrated marketing roles within high growth SaaS or technology environments
- Proven ability to build and scale a global brand, balancing creative ambition with operational rigor
- Deep storytelling instinct with the ability to connect brand purpose to commercial impact
- Experience leading through growth, transformation, or IPO-preparation phases
- AI-curious and experimentation-minded, comfortable exploring emerging creative technologies and agentic tools
- Skilled in aligning cross-functional teams around a unified narrative and GTM strategy
- Experienced in Corporate Communications and PR, with a track record of building high-performing teams and managing external agencies
- Adept at guiding organizations through rebrands, category creation, and crisis communications
- Inclusive, collaborative, and passionate about developing creative talent
What the job involves
- HiBob is looking for a Vice President of Brand to define how the world experiences our company- our story, our purpose, and our promise
- This is a modern brand leadership role that combines strategic clarity, creative excellence, and AI-enabled innovation to ensure HiBob shows up with consistency, humanity, and boldness in every market
- As the steward of HiBob’s global brand, you’ll lead the evolution of our visual and verbal identity, oversee creative and communications excellence, and shape the emotional and strategic impact of our storytelling
- You’ll balance the art of brand building with the science of data, technology, and AI experimentation, ensuring HiBob remains one of the most distinctive brands in SaaS and the future of work
- Success in the Role
- A unified, differentiated, and emotionally resonant HiBob brand that drives awareness, trust, and growth across all markets
- HiBob is recognized globally as a category defining, human-centered brand, balancing creativity, technology, and business impact
- The brand becomes a growth lever and innovation showcase, demonstrating how modern creativity and AI can coexist with authenticity and heart
- Define and evolve HiBob’s global brand narrative, architecture, and identity, ensuring a unified story rooted in our mission and connected to our product and AI vision
- Translate complex, rational B2B propositions into emotionally resonant, human-centered storytelling that drives differentiation and affinity
- Partner with Product, Marketing, Sales, and Communications leaders to maintain message consistency across all customer and employee touchpoints
- Champion category leadership by driving thought leadership, narrative design, and positioning that defines the HR and work-tech space
- Lead an exceptional global team across brand, design, content, and creative, inspiring bold ideas and executional excellence
- Oversee the development of integrated brand campaigns that build awareness, consideration, and trust across markets
- Maintain world-class brand systems, from design language to tone of voice, ensuring flexibility for regional expression while protecting coherence
- Oversee partnerships with external creative, media, and brand research agencies to deliver breakthrough work and efficient collaboration
- Champion the responsible and creative use of AI and agentic technologies in brand, content, and campaign development
- Explore ways to integrate AI into storytelling, design, and production workflows- enhancing creativity, efficiency, and speed without compromising humanity or quality
- Collaborate with HiBob’s product and AI teams to bring our innovation story to life externally, and model how we use AI internally to power marketing and creative excellence
- Build a culture of experimentation, where curiosity and learning drive creative progress
- Oversee Corporate Communications and Public Relations, ensuring HiBob’s story is told consistently and credibly across channels
- Lead executive and internal communications, connecting employees to HiBob’s vision and values with clarity and inspiration
- Oversee and guide crisis and issues management strategies, ensuring HiBob communicates with confidence and empathy during sensitive moments
- Establish and track brand health metrics using insights to inform strategy and optimize campaigns
- Partner with Growth, Product Marketing, and Sales teams to connect brand storytelling to pipeline generation, customer engagement, and business outcomes
- Operate with a startup mindset- test, learn, iterate, and scale what works
Salary benchmarks
Our take
Developing and maintaining talent is a big challenge for companies that are scaling quickly. Hibob are trying to be one of the solutions.
There are an increasing number of startups attracting huge amount of investment and being pushed to scale their business fast, meaning the customer base for Hibob's services is big and growing.
Hibob have attracted high profile customers like Monzo, eToro, and Receipt Bank, which gives them great credibility for selling to other companies.
Hibob's recent acquisition of Cassiopeia - a Workplace Relationships Analytics Startup, will afford companies better insights to improve team communications and support flexible work models. Together, they wish to offer thousands of companies the tools they need to maximize the employee experience in our increasingly digital world.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"When you first join you are put on a series of courses to learn, learn the culture, the product, how we interact with different departments and then..."
Funding (last 2 of 8 rounds)
Sep 2024
$150m
SERIES E
Sep 2023
$150m
LATE VC
Total funding: $715m
Company benefits
- Company share options plan
- Flexible hybrid working model
- Work from home allowance: to get your home office set up how you like it
- Volunteering days: Two days each year to support your community
- Employee referral program paying up to $2,500 for each successful referral
- Work from anywhere: Temporary remote work from anywhere in the world for up to two months (after six months of employment)
- Fun company and team social events (locally and virtually with our global teams)
- Bob Balance Days: A company-wide long weekend at the beginning of each quarter (four additional days of leave)
- Generous annual leave allowance
- Pension scheme or savings plan
- Birthday day off: Take the day off and receive a special gift
- Headspace subscription to help look after your mental health
- Cash allowance for health insurance
- Travel season ticket loan
Company values
- Bring me, win as we: When we come together as a global team, we can build something trailblazing. Every Bobber can show up as their authentic self, strengthening the connections in our village and having an exponential impact.
- Build the exceptional: Everyone contributes to building the exceptional at HiBob. We are leading the way in what a functional, flexible, and fun HR platform and mindset looks like.
- We do what we say: We are intentional and take pride in aligning our actions with our words. We deliver today on the promises we made yesterday. We actively use our product and seek to drive best practices.
- Trust and empower each other: Bobbers shine when those around them shine, too. We hire smart people who have the freedom to do their jobs in the best possible way.
- Interact with transparency and openness: Information is a resource to be shared, not a resource to be guarded.
- Grow through what we go through: We need to be agile and adapt. With every challenge and experience we go through, we learn, improve, and remain resilient.
Company HQ
London, UK
Articles
Leadership
Israel David
(Co-Founder & CTO)Previously SVP of Technology at Kenshoo, VP of IT Business Management at VMware, and VP/GM at 48Upper.
Ronni Zehavi
(Co-Founder & CEO)Previously co-founded Team8 and Cotendo. He also spent two years at Akamai Technologies as a Senior VP and GM of the Security Division.
People progressing
Joined HiBob in 2021 as SMB Customer Success Manager and grown to lead the Global SMB Account Manager team in the Customer Growth division, driving scalable growth and success with global customers.
Joined the CX team in 2018 and helped build the SMB CSM team as one of its first members. Has progressed through leadership roles and is now Head of SMB Customer Success, driving adoption & retention.
Joined as a Customer Success Manager in 2022 before moving to our Sales Engineering team after 18 months. Has since been promoted to Senior Sales Engineer, supporting our Partnerships team.
Diversity, Equity & Inclusion at HiBob
- Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire. We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
Share this job
View 16 more jobs at HiBob