Senior Manager of Marketing Programs, Axiom Law
More information about location
On-demand legal talent, lawyers & legal services provider
Be an early applicant
On-demand legal talent, lawyers & legal services provider
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To enable corporate legal departments to drive efficiency and growth and to adapt to a demanding new era.
Role
Who you are
- The ideal candidate thrives in a fast-paced, collaborative environment; is exceptionally detail-oriented; and brings both strategic thinking and operational excellence to complex marketing initiatives
- 7+ years of experience in marketing programs, field marketing, demand generation, webinar marketing, or related roles
- Demonstrated experience managing webinar and/or CLE programs from strategy through execution and reporting
- Experience working closely with subject matter experts to develop and refine presentation content
- Familiarity with webinar platforms such as ON24, Cvent, Zoom Webinar, GoTo Webinar, Webex, or similar tools
- Experience with marketing automation and CRM platforms such as HubSpot and Salesforce
- Experience working within website CMS platforms and project management systems (Monday.com, Wrike, Asana)
- Strong project management skills with the ability to manage multiple complex initiatives simultaneously while meeting deadlines
- Exceptional organizational skills and attention to detail
- Strong written and verbal communication skills
- Proven ability to build collaborative relationships across internal teams and external stakeholders
- Results-oriented mindset with strong ownership, accountability, and customer focus
- Professional services, legal, consulting, or B2B services industry experience strongly preferred
What the job involves
- We are seeking a highly organized, strategic, and execution-oriented Senior Manager, Marketing Programs to lead one of our most important demand generation and client engagement channels
- This role is responsible for overseeing our webinar and CLE program end-to-end — from topic ideation and speaker coordination through event execution, post-event marketing, and performance reporting — while also supporting broader customer marketing initiatives, including serving as the marketing liaison for our Client Advisory Board
- Reporting to the Director of Marketing Programs, this individual will play a critical role in driving marketing-qualified leads (MQLs), strengthening client relationships, elevating thought leadership, and ensuring a seamless customer experience across digital programs
- Webinar & CLE Program Management
- Own the planning, and execution of the company’s webinar and CLE program from concept through post-event follow-up
- Partner with business leaders and subject matter experts to identify timely, relevant webinar and CLE topics aligned to client interests and business priorities
- Collaborate with presenters to shape, refine, and organize presentation materials for clarity, quality, and audience engagement
- Manage all event logistics including timelines, registrations, speaker coordination, rehearsal scheduling, attendee communications, polling/Q&A setup, and day-of production oversight
- Lead post-event marketing activities including on-demand promotion, nurture workflows, reporting, and content repurposing
- Monitor webinar and CLE program performance, with a strong focus on MQL generation, pipeline contribution, engagement metrics, and continuous optimization
- Ensure continuing education accreditation requirements and documentation processes are executed accurately and on time
- Customer Marketing & Client Engagement
- Serve as strategic marketing partner to key customer-facing initiatives, including the Client Advisory Board, executive roundtables, client programs, targeted account-based campaigns, direct mail/gifting initiatives, and other relationship-building efforts designed to strengthen customer engagement and support business growth
- Support customer-facing marketing initiatives designed to strengthen client engagement, retention, and relationship growth
- Partner cross-functionally with business development, sales, digital marketing, and subject matter experts to align customer programs with broader business objectives
- Website & Marketing Operations Support
- Collaborate with digital and operations teams to ensure webinar, CLE, and customer marketing campaigns are effectively integrated into marketing automation and CRM systems
- Maintain high standards for quality assurance, accuracy, and brand consistency across all program materials and communications
Our take
Axiom provides high-caliber legal talent, counting more than 3,500 legal departments across the globe. The company launched in 2000 and serves more than 75% of the Fortune 100 today. It offers a wide range of solutions to meet legal needs, from on-demand attorneys to supplement companies' legal departments, to senior paralegals to review legal forms and business contracts.
Traditionally, law firms were the dominant providers in the legal industry and their hierarchical partnership structure was a major obstacle for anyone trying to overcome that prevailing model. Axiom's founder saw an opportunity to reconfigure legal delivery and set out to construct a law company to respond to the growing misalignment between firm lawyers and equity partners as well as firms and clients. Axiom has recruited lawyers from top firms while cutting most traditional extra costs, enabling it to offer high-quality services at a much lower price than the wider legal industry.
Axiom received its first funding round in 2000, raising $5.4M, three subsequent funding rounds have followed. These investments fuelled expansion over time and allowed the company to invest in technology, a talented workforce, and a strong senior management bench. Going forward, Axiom will keep expanding its legal professional talent offering and it will likely maintain its focus on tech, as exemplified by its acquisition of legal tech firm Plexus Engage in 2022.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (1 round)
Feb 2013
$28m
GROWTH EQUITY VC
Total funding: $28m
Company HQ
World Trade Center, New York, NY
Leadership
David McVeigh
(CEO)30 years of experience in business leadership, management consulting, and private equity portfolio company management. Previous Managing Director at Hellman & Friedman and Executive Vice President at Gartner.
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