Senior Analyst, Mastercard
B2B Marketing
Global payments technology company
Job no longer available
Global payments technology company
1001+ employees
Job no longer available
1001+ employees
Company mission
To connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Role
Who you are
- Considerable experience (3-5 years), particularly in B2B and product marketing
- You have excellent communication and persuasion skills, with a keen ability to effectively communicate strategies, and measure & report on progress to peers and leaders alike, to gain buy-in
- You’re a leader and strategic thinker who understands how to appeal to different personas, with a background that demonstrates successful outcomes within the scope of work you have developed and executed
- You’re a great storyteller. You enjoy developing content that is purposeful and succinct, even when dealing with complex subjects, and you have strong experience and skill in writing clear and effective communications, avoiding fluff and jargon
- You’re creative, with demonstrable experience understanding complex business concepts and interpreting them in a clear and compelling way
- You have experience developing creative briefs and strategic plans that provide clear direction, deadlines and deliverables to team members
- You love to collaborate. You are comfortable working cross-functionally with other diverse team leads to gain the knowledge needed to inform your strategies and identify opportunities
- You have strong project management skills and with experience managing multiple projects and priorities at once — from individual / team goals to external requests and deadlines
- You’re comfortable with ambiguity and working in a fast-past environment where you may be called on to define the path and make informed judgements
- You’re curious and eager to learn about emerging B2B marketing trends and able to bring new ideas to the table to help engage and inspire
- You’re a quick study, intellectually agile, and able to rapidly come up to speed on the market landscape, the technology and the competitors across a diverse, dynamic industry
- You’re motivated and self-driven, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through
- Bachelor’s degree required; MBA a plus
- Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator, fintech companies, and developers
What the job involves
- B2B Marketing Senior Analyst, Mastercard Transaction Services (MTS) and The Mastercard Move Partner Program will lead the Mastercard Move Partner Marketing Program and support Mastercard Transaction Services (MTS)
- She/he will be responsible for supporting our banking as a service (BAAS) and core banking platforms (CBP) segment including but not limited to executing sales enablement materials and lead generation campaign development and execution
- They will also support MTS in executing our marketing obligations associated to our regulated payment activities (XBS)
- This includes creating and maintaining guidelines, our licensing page and communicating of these requirements to regional product marketing leads
- Additionally, this person will work across stakeholders including global product, regulatory affairs, legal, regional product marketing, marketing operations and media and creative agencies to ensure campaigns and are executed to global marketing standards
- Develop and lead awareness and lead generation campaigns for the Mastercard Move portfolio including but not limited to media planning and reporting, creative and keyword development and lead tracking and reporting
- Owns event strategy, planning and execution including but not limited to messaging development, creative, logistics, compliance
- Develop and maintain competitive review including messaging, visual identity to help inform creative strategy
- Partner closely across stakeholders including global product, legal, marketing operations, regional product marketing, event leads and media and creative agencies
- Capture reporting metrics, learnings and success stories to inform the development of global best practices
- Ensure all content and creative execution lines up with Mastercard brand standards
- Maintain budget responsibilities for specific marketing programs
Our take
Mastercard is in the global payments business, and operates the world's fastest payments processing network. Its products and solutions have become central to everyday commerce across the world, in activities ranging from shopping and travelling to running businesses.
As the economy has become more and more digitised, Mastercard has been a leading player in helping businesses and individuals across the globe embrace card payments and digital banking. One of the world's largest companies, its revenue has seen consistent gain in the last 20 years.
The challenge for modern payments companies is that payments are always changing, as seen in the astronomical rise of contactless payments over the last decade. Mastercard's acquisition of blockchain systems, and an overall focus on leveraging its technology towards a digital economy, has placed the company in good stead to keep up to date with current trends, like cryptocurrency, in the digitised payments world.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Company benefits
- Gym membership
- Share purchase options
- Extra holiday purchase optional
- Work from home opportunities
- Health insurance
Company HQ
Purchase, Harrison, NY
Leadership
Michael Miebach
(CEO, not founder)Has served in a variety of roles at the company, including President and CPO. Currently Board Member at IBM, Accion, the World Resources Institute, the US-India Strategic Partnership Forum, and the Metropolitan Opera. They are also a Trustee of USCIB.
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